SlideShare uma empresa Scribd logo
1 de 28
Baixar para ler offline
Boulder Digital Works
Evolve!


Are You Ready to Form Voltron?

A 10-minute presentation, June 7 2010
Art Directors Club, Internet Week, New York

                 © BBH New York, June 2010. Licensed under CC. Some rights reserved.
Ben Malbon
Executive Director of Innovation, BBH New York
Founding Partner, BBH Labs
T-shaped people.
And why they’re important.


             3
How Commander Keith, Pidge, Lance,
Sven & Hunk . . .




                . . . transmute into Voltron
                   4
For us, it’s not about ‘being
digital’.
It’s about being integrated.

              5
Being integrated means
‘getting’ digital.
And ‘getting’ digital is as
much about new behaviors
as new skills.
             6
What we produce has
evolved.



           7
What we produce has
evolved.
And so how we produce it
also needs to evolve.

            8
‘Then’




         9
‘Then’        Now

         OUTSIDE COLLABORATORS

              TECHNOLOGY

                MEDIA

              PRODUCTION

               CREATIVE

               STRATEGY



         10
‘Then’        Now




              © BBH LLC & Made By Many Ltd
                   Licensed under CC
                  Some rights reserved




         11
‘Then’        Now




         12
This requires an evolved
set of resources.


             13
We need people fluent in at
least one language.
But literate in many.


            14
We need T-shaped people.


            15
COLLABORATIVE




     AWESOME
APPETITE FOR COLLABORATION:
 LITERACY & ENTHUSIASM FOR
 OTHER DISCIPLINES; EMPATHY




          CORE SKILL AS CONTRIBUTION
            AREA OF AWESOMENESS:
             TO CREATIVE PROCESS
How do you know when
you’re looking at a T-
shaped person?
Well, a resume or portfolio
is not enough.
             18
I-shaped      T-shaped
       Me     We

Big: 1+1=2    Better: 1+1=3

I can teach   I can learn

    Linear    Networked

    Closed    Open
T-shaped people are not
enough on their own.
They need the right
operating system in place
to run effectively.
             20
Operating system not
ready?
Then even the best
software will fail.
            21
(Note: this is the part that
most agencies forget.
Busy hiring in awesome
people, but running on old
OS.)
              22
Are You Ready to Form Voltron? (June 2010)
© BBH LLC & Made By Many Ltd
     Licensed under CC
    Some rights reserved
Think: what’s your plan for
Forming Voltron?
It had better be *at least*
this good . . .
             25
Are You Ready to Form Voltron? (June 2010)
Are You Ready to Form Voltron? (June 2010)
Thank you
ben.malbon@bbh-labs.com
http://bbh-labs.com
@BBHLabs
@malbonnington
http://bdw.colorado.edu/
@bdwcu       27

Mais conteúdo relacionado

Mais procurados

The Audience Is Always Right
The Audience Is Always RightThe Audience Is Always Right
The Audience Is Always Rightmad blog
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsIlker Ergen
 
Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Kathryn Callow
 
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
 
Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Edelman Digital
 
I Was A Guest Lecturer at Yeditepe University MBA Program in Turkey
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyI Was A Guest Lecturer at Yeditepe University MBA Program in Turkey
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
 
Social Moving Picture - IN
Social Moving Picture - INSocial Moving Picture - IN
Social Moving Picture - INTommi Pelkonen
 
Best of Innovations 23 Apr 2017
Best of  Innovations 23 Apr 2017Best of  Innovations 23 Apr 2017
Best of Innovations 23 Apr 2017rajivgopinath
 
Five Social Media Trends [DFW 5.6.12]
Five Social Media Trends [DFW 5.6.12]Five Social Media Trends [DFW 5.6.12]
Five Social Media Trends [DFW 5.6.12]Amy Lanigan
 
What is Open Source Marketing? (a ChangeThis manifest)
What is Open Source Marketing? (a ChangeThis manifest)What is Open Source Marketing? (a ChangeThis manifest)
What is Open Source Marketing? (a ChangeThis manifest)Uri Levanon
 
Public Engagement In The Conversation Age
Public Engagement In The Conversation AgePublic Engagement In The Conversation Age
Public Engagement In The Conversation AgePiaras Kelly
 
Virtual Worlds and Entrepreneurship _Teigland
Virtual Worlds and Entrepreneurship _TeiglandVirtual Worlds and Entrepreneurship _Teigland
Virtual Worlds and Entrepreneurship _TeiglandRobin Teigland
 
Thrive in a New Economy
Thrive in a New EconomyThrive in a New Economy
Thrive in a New EconomyRupak Parajuli
 
SoLoMo The Future of Business in a networked society
SoLoMo The Future of Business in a networked societySoLoMo The Future of Business in a networked society
SoLoMo The Future of Business in a networked societyGerd Leonhard
 
How to Tell an Innovation Story
How to Tell an Innovation StoryHow to Tell an Innovation Story
How to Tell an Innovation StoryDavid Woodward
 
Teigland 3D Learning Online Education Conference
Teigland 3D Learning Online Education ConferenceTeigland 3D Learning Online Education Conference
Teigland 3D Learning Online Education ConferenceRobin Teigland
 
Social Media and Public Transportation Associations
Social Media and Public Transportation AssociationsSocial Media and Public Transportation Associations
Social Media and Public Transportation AssociationsRobin Teigland
 
Living among wolves
Living among wolves  Living among wolves
Living among wolves RolfKleiner
 

Mais procurados (20)

The Audience Is Always Right
The Audience Is Always RightThe Audience Is Always Right
The Audience Is Always Right
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
 
Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016
 
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
 
Psfk trends 2015
Psfk trends 2015Psfk trends 2015
Psfk trends 2015
 
Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)
 
I Was A Guest Lecturer at Yeditepe University MBA Program in Turkey
I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyI Was A Guest Lecturer at Yeditepe University MBA Program in Turkey
I Was A Guest Lecturer at Yeditepe University MBA Program in Turkey
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
 
Social Moving Picture - IN
Social Moving Picture - INSocial Moving Picture - IN
Social Moving Picture - IN
 
Best of Innovations 23 Apr 2017
Best of  Innovations 23 Apr 2017Best of  Innovations 23 Apr 2017
Best of Innovations 23 Apr 2017
 
Five Social Media Trends [DFW 5.6.12]
Five Social Media Trends [DFW 5.6.12]Five Social Media Trends [DFW 5.6.12]
Five Social Media Trends [DFW 5.6.12]
 
What is Open Source Marketing? (a ChangeThis manifest)
What is Open Source Marketing? (a ChangeThis manifest)What is Open Source Marketing? (a ChangeThis manifest)
What is Open Source Marketing? (a ChangeThis manifest)
 
Public Engagement In The Conversation Age
Public Engagement In The Conversation AgePublic Engagement In The Conversation Age
Public Engagement In The Conversation Age
 
Virtual Worlds and Entrepreneurship _Teigland
Virtual Worlds and Entrepreneurship _TeiglandVirtual Worlds and Entrepreneurship _Teigland
Virtual Worlds and Entrepreneurship _Teigland
 
Thrive in a New Economy
Thrive in a New EconomyThrive in a New Economy
Thrive in a New Economy
 
SoLoMo The Future of Business in a networked society
SoLoMo The Future of Business in a networked societySoLoMo The Future of Business in a networked society
SoLoMo The Future of Business in a networked society
 
How to Tell an Innovation Story
How to Tell an Innovation StoryHow to Tell an Innovation Story
How to Tell an Innovation Story
 
Teigland 3D Learning Online Education Conference
Teigland 3D Learning Online Education ConferenceTeigland 3D Learning Online Education Conference
Teigland 3D Learning Online Education Conference
 
Social Media and Public Transportation Associations
Social Media and Public Transportation AssociationsSocial Media and Public Transportation Associations
Social Media and Public Transportation Associations
 
Living among wolves
Living among wolves  Living among wolves
Living among wolves
 

Destaque

Why Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingWhy Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
 
Experience the future
Experience the futureExperience the future
Experience the futureLisa Hart
 
BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertisingedward boches
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brandGareth Kay
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement PioneersOgilvy Consulting
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business ManifestoNeil Perkin
 
How to Obsess the Customer Experience
How to Obsess the Customer Experience How to Obsess the Customer Experience
How to Obsess the Customer Experience Edward Cotton
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platformAjinkya Pawar
 
Brand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsBrand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsNoah Brier
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreBud Caddell
 
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportThe 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportHeather LeFevre
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistJulian Cole
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?Julian Cole
 

Destaque (14)

Why Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingWhy Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for Marketing
 
Experience the future
Experience the futureExperience the future
Experience the future
 
BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertising
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brand
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business Manifesto
 
How to Obsess the Customer Experience
How to Obsess the Customer Experience How to Obsess the Customer Experience
How to Obsess the Customer Experience
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platform
 
Brand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsBrand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small Products
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse Score
 
The 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey ReportThe 2015/2016 Strategist Survey Report
The 2015/2016 Strategist Survey Report
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 

Semelhante a Are You Ready to Form Voltron? (June 2010)

The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
 
Hilo.io executive summary (two pager)
Hilo.io executive summary (two pager)Hilo.io executive summary (two pager)
Hilo.io executive summary (two pager)roses/foundation
 
Interact, don't interrupt. How content will boost your communication online.
Interact, don't interrupt. How content will boost your communication online.Interact, don't interrupt. How content will boost your communication online.
Interact, don't interrupt. How content will boost your communication online.Vapa Media
 
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015Future Decoded 2015 - Data Culture Panel - Nov 10th 2015
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015Jonathan Woodward
 
Cactus' take on Boulder Digital Works
Cactus' take on Boulder Digital WorksCactus' take on Boulder Digital Works
Cactus' take on Boulder Digital WorksCactus
 
Building a better web with free, open technologies
Building a better web with free, open technologiesBuilding a better web with free, open technologies
Building a better web with free, open technologiesChristian Heilmann
 
How To Find Highly Undervalued Cryptocurrencies
How To Find Highly Undervalued CryptocurrenciesHow To Find Highly Undervalued Cryptocurrencies
How To Find Highly Undervalued CryptocurrenciesBitBayMarket
 
CIO Perspectives San Francisco
CIO Perspectives San FranciscoCIO Perspectives San Francisco
CIO Perspectives San FranciscoAaron Gette
 
Lcop September 9th Fuqua School Of Business Distribute
Lcop   September 9th   Fuqua School Of Business DistributeLcop   September 9th   Fuqua School Of Business Distribute
Lcop September 9th Fuqua School Of Business DistributeLeoCurtis
 
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...museums and the web
 
BtoB : Digital for Business - English Version
BtoB : Digital for Business - English VersionBtoB : Digital for Business - English Version
BtoB : Digital for Business - English VersionVanksen
 
From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'Cognizant
 
New challenges in interactive media & video game localization projects
New challenges in interactive media & video game localization projectsNew challenges in interactive media & video game localization projects
New challenges in interactive media & video game localization projectsVictor Alonso Lion
 
PDF Metanomics Trasnscript May 06 09
PDF Metanomics Trasnscript May 06 09PDF Metanomics Trasnscript May 06 09
PDF Metanomics Trasnscript May 06 09Doug Thompson
 
BlueVia for Telco 2.0
BlueVia for Telco 2.0BlueVia for Telco 2.0
BlueVia for Telco 2.0BlueVia
 
WC social business v1b (1) eng
WC social business v1b (1) engWC social business v1b (1) eng
WC social business v1b (1) engLluis Font
 
TNW2012 a selection of sketchnotes
TNW2012 a selection of sketchnotesTNW2012 a selection of sketchnotes
TNW2012 a selection of sketchnotesEsther Gons
 
Diigtal UpFronts
Diigtal UpFrontsDiigtal UpFronts
Diigtal UpFrontsMITX
 
Havas Media Digital Upfronts POV May 2012
Havas Media Digital Upfronts POV May 2012Havas Media Digital Upfronts POV May 2012
Havas Media Digital Upfronts POV May 2012Havas Media USA
 

Semelhante a Are You Ready to Form Voltron? (June 2010) (20)

The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)
 
Hilo.io executive summary (two pager)
Hilo.io executive summary (two pager)Hilo.io executive summary (two pager)
Hilo.io executive summary (two pager)
 
Interact, don't interrupt. How content will boost your communication online.
Interact, don't interrupt. How content will boost your communication online.Interact, don't interrupt. How content will boost your communication online.
Interact, don't interrupt. How content will boost your communication online.
 
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015Future Decoded 2015 - Data Culture Panel - Nov 10th 2015
Future Decoded 2015 - Data Culture Panel - Nov 10th 2015
 
Cactus' take on Boulder Digital Works
Cactus' take on Boulder Digital WorksCactus' take on Boulder Digital Works
Cactus' take on Boulder Digital Works
 
Building a better web with free, open technologies
Building a better web with free, open technologiesBuilding a better web with free, open technologies
Building a better web with free, open technologies
 
How To Find Highly Undervalued Cryptocurrencies
How To Find Highly Undervalued CryptocurrenciesHow To Find Highly Undervalued Cryptocurrencies
How To Find Highly Undervalued Cryptocurrencies
 
CIO Perspectives San Francisco
CIO Perspectives San FranciscoCIO Perspectives San Francisco
CIO Perspectives San Francisco
 
Lcop September 9th Fuqua School Of Business Distribute
Lcop   September 9th   Fuqua School Of Business DistributeLcop   September 9th   Fuqua School Of Business Distribute
Lcop September 9th Fuqua School Of Business Distribute
 
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...
Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Ser...
 
BtoB : Digital for Business - English Version
BtoB : Digital for Business - English VersionBtoB : Digital for Business - English Version
BtoB : Digital for Business - English Version
 
From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'From 'Being Digital' to Becoming a 'Digital Being'
From 'Being Digital' to Becoming a 'Digital Being'
 
New challenges in interactive media & video game localization projects
New challenges in interactive media & video game localization projectsNew challenges in interactive media & video game localization projects
New challenges in interactive media & video game localization projects
 
PDF Metanomics Trasnscript May 06 09
PDF Metanomics Trasnscript May 06 09PDF Metanomics Trasnscript May 06 09
PDF Metanomics Trasnscript May 06 09
 
BlueVia for Telco 2.0
BlueVia for Telco 2.0BlueVia for Telco 2.0
BlueVia for Telco 2.0
 
WC social business v1b (1) eng
WC social business v1b (1) engWC social business v1b (1) eng
WC social business v1b (1) eng
 
The Top 10 JiveWorld14 Takeaways
The Top 10 JiveWorld14 TakeawaysThe Top 10 JiveWorld14 Takeaways
The Top 10 JiveWorld14 Takeaways
 
TNW2012 a selection of sketchnotes
TNW2012 a selection of sketchnotesTNW2012 a selection of sketchnotes
TNW2012 a selection of sketchnotes
 
Diigtal UpFronts
Diigtal UpFrontsDiigtal UpFronts
Diigtal UpFronts
 
Havas Media Digital Upfronts POV May 2012
Havas Media Digital Upfronts POV May 2012Havas Media Digital Upfronts POV May 2012
Havas Media Digital Upfronts POV May 2012
 

Último

EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 

Último (20)

EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
WAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdfWAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdf
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 

Are You Ready to Form Voltron? (June 2010)

Notas do Editor

  1. Want to talk about T-shaped people These are the types of people we’re looking for at BBH. To create new kinds of output, in new kinds of ways, at unprecedented speed.
  2. This is as much a story about how five lions become one awesome lion - Voltron.
  3. Let’s get back to BBH first, though.
  4. In summary, the challenge is to transition the agency from this as a process . . .
  5. To this as a process. It means casting and resource management are super critical, if efficiency, speed and margins are to be maintained. Because everyone is involved from the start, and throughout. No more batons. And we need to add in technology and technology thinking. Finally, we need to add in partners, the network of collaborators that exists beyond the four walls of the formal agency.
  6. It actually looks a little more like this. No straight arrows of linear progress. Rather iteration, collaboration (& certainly some chaos).
  7. In fact, this is Voltron. A mighty machine, greater than the sum of its parts, working smoothly together to be awesome.
  8. Voltron is demanding.
  9. T-shaped people have two distinct attributes. The right set of skills; something at which - ideally - they are awesome. The right sensibility; they’re ego-less, generous, and collaborative.
  10. The vertical stroke of the “T” is the person’s specialist contribution to creative or business success. What they’re awesome at. What - when the chips are down - they can deliver like no other to make a difference to the way a project is going. The horizontal stroke of the “T” is the person’s disposition for collaboration across disciplines, and beyond their narrowly defined area of excellence. They need to be able to see the world from another point of view (so they need empathy) and they need to be excited by things they can’t do, but others can (so they need enthusiasm. So T-shaped people have both depth and breadth in their skills. For more on T-shaped people see a great interview with IDEO’s Tim Brown: T-Shaped Stars: The Backbone of IDEO’s Collaborative Culture - http://j.mp/d6rHHy
  11. Me-We: how do they talk about what they’ve been working on, what they’ve achieved? Is it about me? Is it about we? 1+1=2: do they describe how creative magic can happen at the intersection of the right skills and disciplines? Or is it all a bit more traditional, and about big teams being better through sheer numbers? I can teach: sure, we need people who can teach, but more than anything we need people who are prepared to learn . . . if they appear to have stopped learning, or not embrace each day as if they’re starting out dumb, they’re probably not T-shaped. Linear: how do they think, how do they work, how do they see their role within the process? If they see themselves as a stage, a department, a baton-passer . . . or if they see their agency as any of those, they are probably not T-shaped. If they are connected, happy to blur responsibilities and stages, and bring with them a network of people who think and work the same way, they probably are T-shaped. Closed-Open: what’s their digital footprint like? Are they generous with comments, sharing inspiration, linking others thinking into their networks? Do they blog? Do they give ideas away? Are they positive, building on, versus destroying others ideas?
  12. Far too often we see companies shipping in - at very great expense - awesomely gifted people who are T-shaped. But if they don’t find the right environment when they land, they will leave very quickly. The operating system needs to be ready - especially the processes for collaborative creativity.
  13. If you spend more time on hiring new people than working out how best your existing people can work together, you’re doomed to an expensive failure.
  14. We’re talking about resources today - people. But there are other factors that comprise the operating system of an agency.
  15. Here’s a one-side summary of the plan to Embrace Change, to evolve, at BBH in New York. You’ll note right away how resources is just one of the four core areas of internal focus. The other three are both harder to get right, and take longer. The external elements - network and clients - comprise the agency’s ability to (a) become a networked agency, versus an agency in a network and (b) become a genuinely creative business, versus merely a service provider. Of course, the reframing of clients is the hardest of all (& note, it’s not all client’s fault this is the hardest).
  16. So thinking about change, and about new skills . . . about T-shaped people, it’s critical to ask yourselves not only where are we going to find these types of people, but also how can we create the right system for them to thrive within when they arrive.
  17. On YouTube: http://www.youtube.com/watch?v=tZZv5Z2Iz_s