Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week. In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.