Recommendations for what sessions to attend for Searchfest in Portland by SEMpdx. See our full preview blog post here: http://www.amplify-interactive.com/blog/events/sempdx-searchfest-2013-preview/

1. Amplify’s Recommended SearchFest Sessions 2013
The Switch to Content Marketing Strategy – Ian Lurie & Michael King
I always love Ian’s smart approach to marketing. I’m not going to miss
Michael who rapped his intro at Mozcon 2012, http://bit.ly/1283xL1
#dontmiss
- Ryan Campbell, Director of Paid Search
Twitter: @AmplifySEM

2. Amplify’s Recommended SearchFest Sessions 2013
Schema, Open Graph, & Semantic Markup – Jeff Preston & Aaron Bradley
Search Engines are using rich snippets more & more in SERPs. The
options for markup are changing frequently. Excited to see what's new.
- Jessica Ward, Director of SEO
Twitter: @AmplifySEM

3. Amplify’s Recommended SearchFest Sessions 2013
Paid Search – David Rodnitzky &Dan Sundgren
Account structure? Keywords? Ad copy? Testing? Yes, please! Dan &
David explain how to maximize ROI with your PPC campaigns. Can't
wait!
- Ashley Kennedy, Account Executive
Twitter: @AmplifySEM

4. Amplify’s Recommended SearchFest Sessions 2013
Social Media Analytics: Discovery & Attribution – Mike Pantollano & Rhea
Drysdale
Social analytics continues to develop so we can more accurately attribute
ROI to social metrics. Looking forward to a deeper dive into downstream
conversion data!
- Jen Echternach, Account Manager
Twitter: @AmplifySEM

5. Amplify’s Recommended SearchFest Sessions 2013
What Drives Local Rankings? – Darren Shaw & Mike Ramsey
Two elements that have remained for local search ranking factors are:
inbound links and citations. I’m looking forward to hearing Mike &
Darren speak about the current strategies to obtaining both!
- Brendan Barnhart, Junior SEM Specialist
Twitter: @AmplifySEM

6. Amplify’s Recommended SearchFest Sessions 2013
Digital Evangelism Inside & Out – Joanna Lord & Mel Carson
Using tools and tactics to present a unified message based on
organizational philosophy? Love it! #RCS #RealMarketing
- Brent Baltzer, SEM Intern
Twitter: @AmplifySEM