This case study demonstrates how retargeting can be used to improve the overall performance of a search marketing campaign through gains in incremental conversions.
2. THE CHALLENGE
• Mentor Graphics (under the
IESD product line) was
running existing PPC search
campaign that were
generating conversions, but
at high cost & low volume.
Not ideal.
• Simply put, we needed to
significantly increase the
overall effectiveness of the
program but had some tough
parameters to work around.
• There was NO additional
budget and NO control over
on-site conversion rate
optimization.
www.amplify-interactive.com
Keyword Category:
Wiring and Harness
Design Software Tools
3. THE SOLUTION
www.amplify-interactive.com
We developed a retargeting campaign to capture incremental
conversions and support lead nurturing efforts
Group B: Visitors Who
Converted
Retarget these visitors
with a mix of brand ads
and offers based on
their previous
conversion activity.
Goal: Turn leads into
prospects via increased
conversion activity
Group A: Visitors Who
Didn’t Convert
Retarget these visitors
with ads that promote
a mix of white paper
offers based on their
on-site activity
Goal: Convert these
visitors into leads
This is our PPC case study of how we used retargeting and improved PPC campaign performance to reduce cost per acquisition and increase conversions. Adding retargeting to our marketing efforts helped us to capture incremental conversions and accelerate leads along the sales funnel. googleadwordspay per clickppc case studyppc strategyRetargetingRemarketingRetargeting case studyRemarkeitng case studyRetargeting strategyRemarketing strategy