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Semelhante a Facebook 101, Marketing Leadership, and the Evolving Age of New Media
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Facebook 101, Marketing Leadership, and the Evolving Age of New Media
- 1. YOUR PAGE: Facebook 101, Marketing Leadership, and the Evolving Age of New Media Community Leadership Symposium 2012 June 29, 2012
- 2. #who
- 3. #what Overview Launched in February 2004 Social networking/community organizing portal Brand promotion tool Research tool Networking tool • Photo/Video Sharing • Email/Instant Messaging …a Website
- 4. #what Fast Facts Users upload more than 250 million photos to the site each day. • Bought Instagram for $1 billion 845 million monthly active users. 52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users are age 13-17 Women average 21 updates to their Facebook status per month -- men average just 6. Facebook users on average can reach 156,000 other Facebook users.
- 5. #what
- 6. #what
- 7. #what Evolution Via evolving • Demographics • Technologies (Instagram/Skype + Mobile) • Economies (Egypt/Iran) …the very nature of what Facebook offers, does and is to you is evolving. So what is Facebook going to be?
- 8. #what 1. I don’t know (and no one does) 2. What do I think it wants to be? A unified platform for: Your TV Your Your email Your Your Phone mobile content base …why?
- 9. #what Greater networking Capacity building Telling Your Story
- 10. #what Privacy The Internet never forgets What to do? • Set appropriate privacy settings • Talk to your children (teachers, talk to students) • Control who can search for you • Block inappropriate users • Use as a teaching moment: • Online safety • Cyber ethics
- 11. #how The JWB Pinellas FB Page Analytics Your Branding Creative
- 12. #how The JWB Pinellas FB Page Administrator Post/Links Analytics Promotion Opportunities
- 13. #how Guiding Principles for Social Media Leaders Build a strategy that is social by design. • Facebook should be integrated into your marketing efforts on the front end, not an afterthought. Create an authentic brand voice – be straightforward. Make it interactive – have 2-way conversations about what you do. Seek feedback. Nurture your relationships -- this is a long-term investment. Keep learning – utilize analytics. Source: Facebook
- 14. #thankyou #questions @JWBPinellas @bkirby816 @N_A_P_C www.JWBPinellas.org www.Twitter.com/JWBPinellas www.Facebook.com/JWBPinellas www.YouTube.com/JWBPinellas