Everything you need to know about LinkedIn to further your career.

1. By: Benjamin Kepner

2.  Revenue streams founded by launching job listings
and subscriptions.
 Enhanced communications + search capability.
 Advertising Success: Good professional
demographic and unique business products.
 Hoffman transformed way people could take
control of their professional lives and work
together to find the right people and info.
 “People go on LinkedIn to
make themselves better
and organizations better.”

3.  Rapportive: a browser plug-in that makes
contact information available acquired from
social networks and Google’s Gmail.
 Connected: smart contacts management
platform to “revolutionize contact
management”
 Pulse: mobile application that enables users to
create personalized news feeds; 30M members
in 190 countries and 750 content publishers.
 SlideShare: searchable collective of corporate
presentations for professionals on any topic

4.  200+ million members
 Available in 19 languages and 200 countries
 2.8 million+ LinkedIn company business pages
 Top countries: 74M in US., 18M India, 11M
Brazil, 11M UK, and 7M Canada.
 Fastest growing countries:
Turkey, Colombia, and Indonesia.
 Average Age=44.2 years of age.
 Average income=86,000 US$ per year.

5.  Google: Gmail, Contacts , Calendar, Apps Mail
 Yahoo!: Mail, Contacts, Calendar
 Outlook: Mail, Contacts, Contacts CSV, Calendar
 iPhone Address Book via LinkedIn Contacts app
 CardMunch, Evernote and TripIt.
 Mac Address Book vCard and Yahoo!
 Contacts CSV supported as one-off contact imports.
 AOL, Hotmail, or any other email you may have

6.  Add
images, videos, resumes, presentations, comme
nts and likes from others
 Contacts update to for more “personal
assistant” life organizing features
 New iPhone and Android apps, (Contacts app)
 Expanded search engine
 @Mentions in status updates
 Klout-style endorsements
 Build your resume
 Two-step verification

7.  SlideShare: View professional presentations
 WordPress: Share Blog posts
 TripIt plugin: let your connections know where
you’re going.
 Hookflash: Chat face to face with.
 Buffer: Share your most interesting links with
connections or groups
 CardMunch: Take a picture of a business card
to create a digital contact to your address book.

8.  Add the people you communicate with on email.
 Every connection may click on your company that
directs them to your company page.
 You can identify networking paths by identifying
how you are connected to professionals
 1st contacts: directly connected with you
 2nd contacts: When you have a 1st contact that
knows the 2nd contact personally.
 3rd Contacts: People connected to 2nd Contacts
 These icons show when you look at group
members, company profiles, and so on.

9.  Finds and adds the new
contact details to any
pre-existing names in your
contact list.
 Expanded relationship view
that integrates all of the
interactions you’ve had
with a particular person
over the different networks
 Reminders that you have
set yourself to connect in
the future.
 LinkedIn Tags are custom
categories that allow you to
sort and organize your
connections.

10.  Tells you how many people are viewing your
profile and how frequently .
 If you are connected within 3rd degrees of the
viewer, their name will pop to the date they
viewed your page.
 With Premium you can see everybody who’s
checked you out.
 Someone looking at your profile is a good
excuse to reach out with a connection request.
 If you look at other people’s profiles, a certain
proportion will always look back.

11.  Largest public audience to
engage with
 Join groups to ask
questions, post discussion
topics, and answer
questions.
 Use as forums to pose
questions on best practices
in your field
 Stay up to date on current
industry news
 Connect with people in your
group

12.  Read articles from most followed Influencers
and top news sources.
Tony Robbins
Deepak Chopra MD
Barack Obama
Jeff Weiner
Richard Branson

13.  Highlight products and
services
 Link to marketing offers
 Draw leads that are in
need of your content or
deals
 Tell your company’s
story, updates, and
industry news
 Engage with your
audience
 Share career opportunities
within your company
 Increases your visibility
across the web
 Drive word of mouth at
scale.

14.  Connect
 Endorse
 Recommend
 Inmail
 Message
 Reply
 Group post
 Share
 @Mention
 View profile
 Premium badge
 Open link
 Accept invitations
 Invite/Introduction

15.  Go to Settings → Privacy Controls → Select
what others see when you've viewed their
profile. Opt to be totally anonymous.
 Search LinkedIn by interest, and not all of
those interests are strictly business
 Connect with competitors to see their
connections
 See who your competitors profiles also viewed
to see possible structure or decision makers

16.  Inmail: Allows you to send a message to any LinkedIn
member, without an introduction.
 Expanded Search tool: Allows you to view full profiles that you
are not connected to. Have alerts to saved searches.
 Profile stats pro: See the expanded list of the
titles, regions, and companies of people who have viewed your
profile.
 Premium Badge: Featured prominently on your profile and
next to your name in search results.
 Open Link: allows anyone on LinkedIn to send you a message
for free, even if they are outside of your network.
 There are also upgrades such as a talent finder
for recruiters and sales lead generator for sales teams

17. 1. Sign in, view, and edit profile
2. Check out your newsfeed and customize
3. Engage with a status in your newsfeed
4. Answer or ask a question in a group
5. Provide one status update that is compelling
information or noteworthy about your company or
industry that is of interest to your target market.
6. Ask one person to follow your Company Page
7. Ask for recommendations and give references
8. Follow a new company in your industry
9. Manage your contacts, Search for groups, Create
Polls
10. Use advanced search for people

18.  Ad Campaign Name: Grouped by Campaign; up to 15 ads in each Campaign
 Ad Destination: Send Ads to a page on your website or social media page
 Ad Copy & Image: LinkedIn Ads allow you:
 Image: 50×50 icon
 LinkedIn Ad Title Headline Length: 25 characters
 LinkedIn Ad Body Description Length: 75 characters across two lines.
 LinkedIn will set a Minimum CPC for each of your ads (lowest= $2.00).
 Text ads with small images, Auction-based bidding and Pay per click (CPC)
 Appear on profile pages, home page, inbox, search results pages, groups pages
 Give you a Suggested CPC Range and Self-service online interface
 There is a minimum daily budget requirement of $10 (~$300/month).

20.  Check out these sources for further help:
 LinkedIn Help Center
 LinkedIn Marketing Solutions Blog
 LinkedIn Blog
 LinkedIn Talent Blog
 Please Share This Presentation if it you liked it!
 You can find me on LinkedIn here
 Tweet at me @BenjaminKepner
 Check out my blog at www.bkstrategic.com