Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.

1. DIGITAL STRATEGY
HOW TO APPROACH IT
APG Training
Presented by Ben Cooper, 5 September 2008

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World population of 6.6 billion
21% are online
That’s 1.4 billion
Australian population of 20.6 million
79.4% are online
A staggering 16.3 million

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We can understand behaviours like never before.
BBC ‘Britain From Above’ 2008

4. Jubilation to outrage.

5. BUT BEFORE WE STEP FORWARD…