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5    THINGS
The most important things to know about
  iOS 5 and how it will affect marketers
iOS 5
was revealed yesterday
what does it mean for marketers?
1
New notification center
1
New notification center
Makes iOS devices more engaging at all times
1
New notification center
Notifications on the lock screen are easy to scan
1
New notification center
Allows marketers to use notifications in a much
more effective way
2   Twitter integration
2   Twitter integration
    Single sign-on means easy sharing from all apps
2   Twitter integration
    And easy photo sharing, too
2   Twitter integration
    200 million iOS devices + Twitter integration
    = mass reach
3   PC Free
3   PC Free
    No longer have to plug in to download updates,
    music or apps
3   PC Free
    Marketers and developers no longer have to worry
    about users having the latest version of the OS
4   iCloud
4   iCloud
    Brings all of your data to all of your devices
4   iCloud
    Since your data goes with you, now these
    become mobile devices as well
4   iCloud
    Consumers will experience your brand across all platforms,
    and expect you to provide a great experience in doing so
5   iMessage
5   iMessage
    Much like Blackberry Messenger, integrated messaging
    will spur a new channel that users will flock to
5   iMessage
    Brands will need to understand how to become part
    of that conversation
Want to talk
iOS 5?
  Ben Gaddis           VP – Growth and Innovation

  Ben.Gaddis@T-3.com | www.T-3.com

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What Apple's iOS 5 Means for Marketers

  • 1. 5 THINGS The most important things to know about iOS 5 and how it will affect marketers
  • 2. iOS 5 was revealed yesterday
  • 3. what does it mean for marketers?
  • 5. 1 New notification center Makes iOS devices more engaging at all times
  • 6. 1 New notification center Notifications on the lock screen are easy to scan
  • 7. 1 New notification center Allows marketers to use notifications in a much more effective way
  • 8. 2 Twitter integration
  • 9. 2 Twitter integration Single sign-on means easy sharing from all apps
  • 10. 2 Twitter integration And easy photo sharing, too
  • 11. 2 Twitter integration 200 million iOS devices + Twitter integration = mass reach
  • 12. 3 PC Free
  • 13. 3 PC Free No longer have to plug in to download updates, music or apps
  • 14. 3 PC Free Marketers and developers no longer have to worry about users having the latest version of the OS
  • 15. 4 iCloud
  • 16. 4 iCloud Brings all of your data to all of your devices
  • 17. 4 iCloud Since your data goes with you, now these become mobile devices as well
  • 18. 4 iCloud Consumers will experience your brand across all platforms, and expect you to provide a great experience in doing so
  • 19. 5 iMessage
  • 20. 5 iMessage Much like Blackberry Messenger, integrated messaging will spur a new channel that users will flock to
  • 21. 5 iMessage Brands will need to understand how to become part of that conversation
  • 22. Want to talk iOS 5? Ben Gaddis VP – Growth and Innovation Ben.Gaddis@T-3.com | www.T-3.com