Mobile makes the promise of context possible. It gives you the ability to get the right message to the right customer at the right time. The option to provide truly tailored, individualized experiences that drive loyalty. The opportunity to build new products and services that differentiate you from your competitors. Find out how these nationals brands are taking advantage of context.

2. IT’S YOUR CUSTOMER’S:
LOCATION
DIRECTION
TIME
WEATHER
IT’S THE SUM OF EVERYTHING YOU KNOW ABOUT THAT CUSTOMER, COMBINED
WITH WHAT THEY ARE EXPERIENCING AT THAT EXACT MOMENT IN TIME.

3. IT GIVES YOU THE ABILITY TO GET THE:
TO THE
RIGHT
MESSAGE
AT THE
RIGHT
CUSTOMER
YET 90% OF MOBILE MARKETING EXPERIENCES
ARE NOT TAKING ADVANTAGE OF THIS.
HERE ARE FOUR COMPANIES WHO ARE.
RIGHT
TIME

4. Introducing the first ever truly contextual mobile experience
Using your current location and weather, as well as the date and time, 7-Eleven puts
relevant money-saving coupons, product details, nearby store addresses and local event
information in your pocket.
“Great app! Whoever is responsible
for making this app...genius! I love
the interface, the ease of using the
coupons, everything. It’s just a really
well made, clean app. Good Work!”
-Jason Glushyk
SEE THE DEMO

5. Contextual data visualizations to help manage energy usage
Reliant customers can finally understand their energy consumption. More than a vague
outline of kWh usage, the app shows a detailed comparison between them and their
neighbors during a timeframe of their choice.
“Great app, easy to use and quick
pay. Usage is so cool! Why
don’t other companies show
me this level of detail?
-Rabidmonkeys
SEE THE DEMO

6. Packages aren’t delivered to an empty doorstep;
they’re delivered directly to you. Wherever you are.
UPS adaptive delivery service, UPS MyChoiceTM, gives you the power to choose your
preferred delivery destination based on the context of your current location.
Instead of Point A to Point B, packages go from Point A to Point Me.
“A good app - The app has allowed me
to track crucial package movement
close to my business. UPS should be
considered an important business
tool for anyone who ships or
receives packages.””
-Yoda217
SEE THE DEMO

7. When an ad unit pulls a real-time Google street view
of your current location, it’s impossible to ignore.
Using the context of geo-location, you’re exposed to the invisible wounds of war.
The experience simulates an IED at your location, then shares a soldier’s true story
and prompts a donation to the not-for-profit organization.
“This is a new and direct way
to get to everyone’s
smartphones.”
-MSNBC
SEE THE DEMO

8. Scout turns mobile data into context. A T3 exclusive.
Scout helps marketers deliver ultra-relevant customer experiences.
Across platforms. Across devices. Wherever. Whenever.
SCOUT
“Currently, mobile sites and apps
don’t deliver ‘smart’ experiences,
meaning one that’s tailored to an
individual’s current context...with
Scout, that changes.”
SCOUT
-TechCrunch
ANALYTICS
CHOOSE A CAMPAIGN BELOW
CAMPAIGN
SPRING PROMO
SUMMER PROMO
COUPON PROMO
DOWNLOAD PDF
offers delivered
5000
offers redeemed
SEE THE DEMO
4000
3000
CONCERT EVENT
2000
1000
0
MAY
PROXIMITY
Avg. Proximity
JUNE
CONTENT
512 ft
Avg. Miss Distance
12 ft
Avg. Time in Fence
5 min
JULY
IN APP
OUT OF APP
Number of Views
9,234
Impressions
35,034
Notifications Sent
Offers Sent
2,349
Number of Opens
24,356
Notifications
Ignored
1,231
Busiest Time of Day
18:05
Avg. Time in App
4 min
Notifications
Opened
12,791
Opted Out
14,022
127
VISIT THE SITE
www.T-3.com/Scout

9. LET’S TALK CONTEXT
BEN GADDIS
CHIEF INNOVATION OFFICER
(512) 721-1380
BEN.GADDIS@T-3.COM
www.t-3.com