This document discusses search marketing trends for 2008 and strategies for maximizing returns in 2009. Some key trends include a 21% increase in internet advertising spend in the first half of 2008 and paid search spend rising 28%. To combat increased competition in 2009, the document recommends increasing efficiency by focusing on keywords, ad copy, landing pages, and conversion tracking. It also suggests seeking less competitive networks, hourly bidding, and centralizing analytics to set ROI/CPA targets and gain transparency into bid management.

1. Maximising Your Returns From Search Marketing

7. Look after the basics: Keywords

10. Efficient Use of Budget: Networks

11. Efficient Use of Budget: Networks

12. Efficient Use of Budget: Hourly Bidding

13. Efficient Use of Budget : 24 Hour Visibility 23:00 Vs 19:00

16. In Depth: Funnels

17. In Depth: Ecommerce

18. In Depth: AdWords Campaigns