1. Business Opportunities Creating, shaping, recognizing, seizing

2. What is an Opportunity?

3. ”One of the big differences between the growth- and equity-mindedentrepreneur and the traditional small business owners is that the entrepreneurthinksbigger.” Timmons & Spinelli

4. Where do I look? Somedifferentapproaches in searching for opportunities

5. Threeapproaches Look for changes Solve a problem Look for gaps in the market

6. First of all, youwillneed to know in whichdirectionyouwant to look!

7. Look for changes Change is the mother of opportunities

8. General changes Politicalchanges Fx new regulationsorpriorities Economicchanges Local, national og global economy Societalchanges Changes in the waywe live, learn and work etc. Techologicalchanges New technologies and the wayweusethem

9. Political and Regulatory Changes Political and Regulatory Changes Political and regulatory changes provide the basis for new business opportunities. Protecting environment Anti-terrorist laws Privatising Reducing fuel consumption (danish windmill industry)

10. Economic Forces Economic forces affect consumers’ level of disposable income. Who has money to spend and who is trying to cut costs.

12. The aging of the population.

13. The increasing diversity in the workplace.

14. The globalization of industry.

15. The increasing focus on health care and fitness.

16. The proliferation of computers and the Internet.

17. The increase in the number of cell phone users.

19. Trendspotting – consumer trends Decisive factors: Economy and demography Shortfalls– whatwefall short of Backlash – counterreaction Style

20. Check this out… Springwise.com: 8000 people spotting new business ideas globally – chasing ”the next big thing” Trendwatching.com: 8000 users spotting trends globally. Techreveiw.com: MIT Technology review.

21. What’s the problem? If the problem is bigenough, a solution willmean business

22. Yourown problems Thinkabout the biggest, most frustrating and painfultaskor situation youcontinually must take. Thinkaboutpoorproducts, services and suppliersthat deliver them. Whatwouldmakeyourlifeeasier, better, more fun and fulfilling etc.

23. Gaps in the market Arrogance – form marketleaderorindustry in general Underservedorhidden segments Microsegments and niches Missing links – important problems, thatwe have learned to copewith Changes in the valuechain

24. Window of Opportunity Window of Opportunity a metaphor describing the time period in which a firm can realistically enter a new market. Once the market for a new product is established, its window of opportunity opens, and new entrants flow in. At some point, the market matures, and the window of opportunity (for new entrants) closes.