Many voters don't see your campaign yard sign because they aren't looking for it. Duh! This presentation helps you understand why and what to do about it.

1. Getting Voters to Pay
Attention to Campaign
Signs
www.campaigntrailyardsigns.com

2. Psychological experiment
There is an experiment that asks you to watch a
video and count the number of times that
people with white shirts pass across the center
of the screen.

3. Passing the basketball

4. But what did you miss?
Chances are if you watched the video first you
might have been able to count the number of
times people wearing white shirts passed the
center of the screen but you would have missed
something very interesting in the process.
... namely, a gorilla.

5. Yes, a gorilla

6. Morale of the story...
People don't see your yard signs because they
aren't looking for them. Here's how to change
that:
● Ask people to look for them
● Make your sign unique or distribute them
wisely so voters can't help but to notice them
● Integrate your yard signs with the rest of
your political marketing efforts

7. Thanks! For more tips and
tricks check out:
www.campaigntrailyardsigns.com