Visual Content Testing on Social Media
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Visual content is becoming increasingly important for marketers on social media platforms like Instagram, Snapchat, and Pinterest. People connect more emotionally with images than text, and photos generate more engagement. The document recommends that marketers create original branded visual content that appeals to their target audiences, leverage different types of visual content like images and video, and test posting times to increase engagement. Key performance indicators are also highlighted to track top performing visual posts.
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Visual Content Testing on Social Media
- 1. Social Media Visual Content Testing June 2014 Ben Bercasio
- 2. Social Media Imagery With the rise of visual based social media platforms such as Instagram, Snapchat, and Pinterest, visual content has become more important to marketers.
- 3. Social Media Imagery The Importance of visual content • People connect more emotionally with images than they do with text • Photos and images on Facebook generate 53% more Likes than an average post (Hubspot) • Pinterest is now the 4th largest traffic driver worldwide
- 4. Social Media Imagery How to leverage the power of visual social media • KNOW YOUR AUDIENCE & Behavioral Profiles • i.e. Sierra Tucson social media followers • Facebook 69% women & 29% men – ages 25-44 • Create ORIGINAL branded content that speaks to your audience • Don’t tell if you can show – use visuals wherever possible. • Images = emotion and connection
- 5. Social Media Imagery Top 3 posts with most engagement for Sierra Tucson
- 6. Social Media Imagery Top 3 posts with most engagement for Sierra Tucson
- 7. Social Media Imagery Top 3 posts with most engagement for Sierra Tucson
- 8. Social Media Imagery Types of visual content to cut through the noise 1. Images (memes, picture quotes, scenery) 2. Video/Animations 3. Infographics 4. Presentations
- 9. Social Media Imagery Best Times to Post for increased engagement Facebook • Weekdays 6-8am, 2-5pm, & 7- 10pm Twitter • Weekdays 1-3pm Pinterest • Weekends • Weekday evenings 8-11pm **doesn’t mean we have to post everything at this time. Test audience to find the best times**