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Vinny Ganley - Grow Wild
- 1. Grow Wild 24 October 2012
- 2. Hello!
- 3. Grow Wild’s aims • To engage people with UK wild flowers • To raise awareness of biodiversity and the fact we are losing it • To give them something they can do about it • £10.5 million grant from the BIG Lottery Fund.
- 4. The ambition • To reach 30 million people, including 4 million young people • To get 3 million people to take ‘direct action’ • To achieve 2 million plantings – 200,000 by young people
- 5. The audience • Young people (12-25 years old) • Members of community and voluntary organisations • Adults interested in the environment
- 6. Why is Grow Wild important?
- 7. Only 3% of UK’s species-rich meadows remain since the1930s 1 Of the1,756 UK native vascular plant species, 1 in 5 are ‘critically endangered’, ‘endangered’ or ‘vulnerable to extinction’ 2 1. http://www.gresham.ac.uk/sites/default/files/10jul12robinprobert_millenniumseedbank.pdf 2. http://jncc.defra.gov.uk/pdf/pub05 speciesstatusvpredlist3_web.pdf
- 8. Engaging Young People • Engaging young people with biodiversity issues • Understanding that biodiversity is important to their future • Giving them something positive to do to help
- 9. How Grow Wild works
- 10. 1. Four flagship projects
- 11. 2. Community engagement programme 160 sites across the UK
- 12. 3. Supported activities Partnership network
- 13. 4. Working with retail partner
- 14. Digital
- 15. Making Grow Wild Fun • We want Grow Wild to be eye-catching, fun and engaging
- 16. Key dates Spring 2013 Pilot activities Spring/early summer 2013 Nominations for flagship sites Late summer/early autumn 2013 Voting for flagship sites Spring 2014 Flagship sites unveiled Kits distributed to organisations Community engagement programme begins Digital community ramps up
- 17. We are looking for partners: •Supported activities •User panels We offer: •Free planting kits •Access to a suite of assets •The opportunity to be part of a project with national profile
- 18. User Panels •We are looking for young people to help us design the Grow Wild experience
- 19. Thank you and… Here we go ...
- 20. Get in Touch: Vinny Ganley Grow Wild Lead Partnership Manager Royal Botanical Gardens Kew 02083323844 V.Ganley@kew .org.uk