SlideShare uma empresa Scribd logo

visibility mobile and metatxt launch CTIA 2008

•Transferir como PPT, PDF•
•
Bena Roberts
Bena Roberts

This is the first presentation I gave at CTIA 2008 introducing metaTXT to the world at Mobile Web Strategies. Michael Libes from Medio spoke about mobile search and then we both endorsed metaTXT as a user agent for mobile search engine optimisation.

TecnologiaNegócios
1 de 14
Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes
What is Mobile Search?
Mobile Search will be worth $12 billion in 2011 (Gartner)
Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models
But we are not there yet ,[object Object],[object Object],Service Average Price UK Mobile Advertising CPM GBP 25 UK Yahoo Mobile AD CPM GBP 5 European Average PPC GBP 0.22 US PPC USD 0.25 – USD 1 Rest of World PPC USD 0.03 – 0.10 Mobile Operator portal Germany PPC EUR 5 – 0.25 PPC Sponsored placement UK operator GBP 15 PPC Keyword tools Free In game advertising GBP 5-6 per game
On- and Off-Portal Search ?
On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal
Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C
Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
The Future of Mobile Search is cultivating mobile search
The Future of Mobile Search ,[object Object],[object Object]
Meta.txt ,[object Object],[object Object],[object Object]
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Best Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsBest Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsTom Johnson
 
Day 2: Georg Chmiel
Day 2: Georg ChmielDay 2: Georg Chmiel
Day 2: Georg ChmielProperty Portal Watch
 
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
 
Selling In A Web 2 Ppt
Selling In A Web 2 PptSelling In A Web 2 Ppt
Selling In A Web 2 Pptbarrygrooms
 
NeoMedia Mobile World Congress
NeoMedia Mobile World CongressNeoMedia Mobile World Congress
NeoMedia Mobile World CongressBena Roberts
 
College Design Projects
College Design ProjectsCollege Design Projects
College Design Projectsrpowell2010
 
Sky Is The limit
Sky Is The limitSky Is The limit
Sky Is The limitIvan Zoratti
 
HA Reloaded
HA ReloadedHA Reloaded
HA ReloadedIvan Zoratti
 

Recomendados

Best Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsBest Practice Tools for Targeting Federal Agencies & Contracts
Best Practice Tools for Targeting Federal Agencies & ContractsTom Johnson
 
Day 2: Georg Chmiel
Day 2: Georg ChmielDay 2: Georg Chmiel
Day 2: Georg ChmielProperty Portal Watch
 
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...
Social Media: What Is It and Where Is It Going: 2011 Nevada State Apartment A...Justin_Mink
 
Selling In A Web 2 Ppt
Selling In A Web 2 PptSelling In A Web 2 Ppt
Selling In A Web 2 Pptbarrygrooms
 
NeoMedia Mobile World Congress
NeoMedia Mobile World CongressNeoMedia Mobile World Congress
NeoMedia Mobile World CongressBena Roberts
 
College Design Projects
College Design ProjectsCollege Design Projects
College Design Projectsrpowell2010
 
Sky Is The limit
Sky Is The limitSky Is The limit
Sky Is The limitIvan Zoratti
 
HA Reloaded
HA ReloadedHA Reloaded
HA ReloadedIvan Zoratti
 
Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5Flypost
 
2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basicsJenn Mathews Marketing Consulting
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsSuzzicks
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listingsguestca744f
 
Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Overdrive Interactive
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web searchYihong Chen
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comMoritz Daan
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Jason Cross
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas Integrated
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALsathish sak
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet MarketingCarlos
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves118Tracker Ltd
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011Gillian Muessig
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptzachbrowne
 
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel 57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel Joshua Tree Internet Media, LLC
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyDeluxe Corporation
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11Tiago Simoes
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Deluxe Corporation
 
Power of data
Power of dataPower of data
Power of dataBarney Loehnis
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 

Mais conteúdo relacionado

Semelhante a visibility mobile and metatxt launch CTIA 2008

Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5Flypost
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsSuzzicks
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Finaljoannajcheney
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listingsguestca744f
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web searchYihong Chen
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comMoritz Daan
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Jason Cross
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas Integrated
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALsathish sak
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet MarketingCarlos
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves118Tracker Ltd
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011Gillian Muessig
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptzachbrowne
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyDeluxe Corporation
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11Tiago Simoes
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Deluxe Corporation
 

Semelhante a visibility mobile and metatxt launch CTIA 2008 (20)

Flypost v1.5
Flypost v1.5Flypost v1.5
Flypost v1.5
 
2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics
 
Improving Mobile Search Engine Listings
Improving Mobile Search Engine ListingsImproving Mobile Search Engine Listings
Improving Mobile Search Engine Listings
 
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 FinalMidas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Final
 
Improving Mobile Search Listings
Improving Mobile Search ListingsImproving Mobile Search Listings
Improving Mobile Search Listings
 
Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017
 
Cse535 chapter19-web search
Cse535 chapter19-web searchCse535 chapter19-web search
Cse535 chapter19-web search
 
The App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.comThe App Store Optimization Stack by ASOstack.com
The App Store Optimization Stack by ASOstack.com
 
Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11Idm at iw incentivated edit 18 5-11
Idm at iw incentivated edit 18 5-11
 
Atlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development FundamentalsAtlas IEDC Online Economic Development Fundamentals
Atlas IEDC Online Economic Development Fundamentals
 
INTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVALINTRODUCTION TO INFORMATION RETRIVAL
INTRODUCTION TO INFORMATION RETRIVAL
 
Online Internet Marketing
Online Internet MarketingOnline Internet Marketing
Online Internet Marketing
 
2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves2.1 Bryan Tookey – Ask Jeeves
2.1 Bryan Tookey – Ask Jeeves
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011
 
local_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.pptlocal_and_mobile_search-shailesh_bhat.ppt
local_and_mobile_search-shailesh_bhat.ppt
 
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel 57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel
 
Reach your online potential & help customers find you locally
Reach your online potential & help customers find you locallyReach your online potential & help customers find you locally
Reach your online potential & help customers find you locally
 
Using the internet to market products and services 11
Using the internet to market products and services 11Using the internet to market products and services 11
Using the internet to market products and services 11
 
Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!Local Search: Get Your Business on the Map!
Local Search: Get Your Business on the Map!
 
Power of data
Power of dataPower of data
Power of data
 

Último

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 

Último (20)

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 

visibility mobile and metatxt launch CTIA 2008

  • 1. Mobile Search Mobile Web Strategies September 9 2008 – San Francisco CTIA Bena Roberts & Michael “Luni” Libes
  • 2. What is Mobile Search?
  • 3. Mobile Search will be worth $12 billion in 2011 (Gartner)
  • 4. Mobile Search Business Models Service ARPU Opportunities Mobile Search Sponsored portals Manipulated portals (We suggest etc.) Paid links Sponsored Services Mobile Advertising Branded Portals Banners Text links Off portal pockets of ad opportunity Keyword planners Revenue opportunities for nailing the correct keyword Meta tools New business models Mobile SEO New business models Multimedia content New business models Mobile Search Continually evolving to form more new models
  • 5.
  • 7. On- and Off-Portal Search Mobile Search Downloadables Music, Tones, Pix, Games, etc. Branded Content News, Weather, Sports, etc. Information Web, News, Weather, Sports, etc. User Content Social, Pictures, Videos, etc. Shopping Consumables, mCommerce, etc. Physical World Local, Maps, Directions, etc. on-portal off-portal
  • 8. Federated Search Music Sponsored Ringtones Web Events/Tickets News Wikipedia YouTube Sponsored Flight Status Airport Limos Web Business Listings Weather Restaurant Reviews Hotels Sponsored Business Listings Map Navigation Web Shopping News Stock Quotes A B C
  • 9. Partnerships Operator/Publisher Licensing Crawling/APIs Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
  • 10. Location Based Search Music Events/Tickets News Wikipedia MySpace Flight Status Weather Restaurant Reviews Hotels Map Navigation Shopping Stock Quotes Facebook YouTube Flickr Twitter … Tones Pix Games/Apps Web Business Listings …
  • 11. The Future of Mobile Search is cultivating mobile search
  • 12.
  • 13.
  • 14.

Notas do Editor

  1. Your logo deserves top (left) billing