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Session Summary

     Session 13




 Belinda Anne Tamayo
  February 24, 2012



http://beltamayo.blogspot.com.com
Session Summary Outline

1.   Topics for 10 Steps Marketing Plan
2.   Showed Google Online Alerts
3.   Case Videos (50 First Dates)
4.   Digital Videos
5.   CEMEX Philippines Example
6.   Videos on Marketing
7.   Requirements


           http://beltamayo.blogspot.com.com
Topics on 10 Steps Marketing
Plan

 Sir asked the class which topics they would
take on
 No one can have the same topic

 Some topics chosen: baby lotion, carbtrim,

century tuna, fit n’ right
 Deadline: 11:59pm of March 01, 2012




           http://beltamayo.blogspot.com.com
Google Online Alerts

   Sir showed the class how to use Google
    online alerts which sends you an e-mail every
    time your name is used online.




             http://beltamayo.blogspot.com.com
Case Video (50 First Dates)

                  How does marketing work
                   in the real world?
                      It has to be always
                       consistent with the brand
                       image
                      It has to satisfy the needs
                       and wants of consumers
                      It has to be unique



       http://beltamayo.blogspot.com.com
Marketing Videos

   Source: http://bongdeungria.tumblr.com/




              http://beltamayo.blogspot.com.com
Dolfenal




       http://beltamayo.blogspot.com.com
Biogesic




       http://beltamayo.blogspot.com.com
Century Tuna




      http://beltamayo.blogspot.com.com
San Marino

                          San Marino can’t
                           say they’re better
                          Introduced Corned
                           Tuna (an alternative
                           to corned beef)




      http://beltamayo.blogspot.com.com
Century Corned Tuna

                          Expanded share
                           because they also
                           got the “corned beef
                           eaters”




      http://beltamayo.blogspot.com.com
Argentina




       http://beltamayo.blogspot.com.com
555 Tuna




      http://beltamayo.blogspot.com.com
CEMEX Philippines

   CEMEX Milyonaryo Contest
   Showed CEMEX Commercials




           http://beltamayo.blogspot.com.com
Videos on Marketing

   Source: icoach.com
   Showed videos on:
    o   I Marketing in Context
    o   Creating and Capturing Value
    o   Working in different Industries
    o   Strategic Marketing Process
    o   Sales can create value at each stage of the buying
        process


               http://beltamayo.blogspot.com.com
Requirements

   Requirements next week (10 Steps in
    Marketing Plan)
       Deadline: 11:59pm (March 01)
       Late will not be accepted
       There will be representatives that will report –
        chosen by Sir




                http://beltamayo.blogspot.com.com
Session Summary

     Session 13




 Belinda Anne Tamayo
  February 24, 2012



http://beltamayo.blogspot.com.com

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Session Summary 13

  • 1. Session Summary Session 13 Belinda Anne Tamayo February 24, 2012 http://beltamayo.blogspot.com.com
  • 2. Session Summary Outline 1. Topics for 10 Steps Marketing Plan 2. Showed Google Online Alerts 3. Case Videos (50 First Dates) 4. Digital Videos 5. CEMEX Philippines Example 6. Videos on Marketing 7. Requirements http://beltamayo.blogspot.com.com
  • 3. Topics on 10 Steps Marketing Plan  Sir asked the class which topics they would take on  No one can have the same topic  Some topics chosen: baby lotion, carbtrim, century tuna, fit n’ right  Deadline: 11:59pm of March 01, 2012 http://beltamayo.blogspot.com.com
  • 4. Google Online Alerts  Sir showed the class how to use Google online alerts which sends you an e-mail every time your name is used online. http://beltamayo.blogspot.com.com
  • 5. Case Video (50 First Dates)  How does marketing work in the real world?  It has to be always consistent with the brand image  It has to satisfy the needs and wants of consumers  It has to be unique http://beltamayo.blogspot.com.com
  • 6. Marketing Videos  Source: http://bongdeungria.tumblr.com/ http://beltamayo.blogspot.com.com
  • 7. Dolfenal http://beltamayo.blogspot.com.com
  • 8. Biogesic http://beltamayo.blogspot.com.com
  • 9. Century Tuna http://beltamayo.blogspot.com.com
  • 10. San Marino  San Marino can’t say they’re better  Introduced Corned Tuna (an alternative to corned beef) http://beltamayo.blogspot.com.com
  • 11. Century Corned Tuna  Expanded share because they also got the “corned beef eaters” http://beltamayo.blogspot.com.com
  • 12. Argentina http://beltamayo.blogspot.com.com
  • 13. 555 Tuna http://beltamayo.blogspot.com.com
  • 14. CEMEX Philippines  CEMEX Milyonaryo Contest  Showed CEMEX Commercials http://beltamayo.blogspot.com.com
  • 15. Videos on Marketing  Source: icoach.com  Showed videos on: o I Marketing in Context o Creating and Capturing Value o Working in different Industries o Strategic Marketing Process o Sales can create value at each stage of the buying process http://beltamayo.blogspot.com.com
  • 16. Requirements  Requirements next week (10 Steps in Marketing Plan)  Deadline: 11:59pm (March 01)  Late will not be accepted  There will be representatives that will report – chosen by Sir http://beltamayo.blogspot.com.com
  • 17. Session Summary Session 13 Belinda Anne Tamayo February 24, 2012 http://beltamayo.blogspot.com.com