Social Media Marketing
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Presentation on Social Media Marketing given to the Jackson, MS AAF (American Advertising Federation) chapter on August 20, 2009
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Social Media Marketing
- 1. Using Social Media for brand awareness and marketing
- 2. Slides & Audio Slides and audio will be posted to brandoneley.com
- 3. What is Social Media?
- 4. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
- 11. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
- 12. Why bother?
- 13. Customers are talking about you whether you like it or not.
- 14. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
- 15. #1 Rule Be Human
- 16. 4 Steps
- 17. 4 Steps 1.Listen
- 20. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
- 21. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
- 22. Join • Where? • What’s appropriate? • How to maintain? • Tips...
- 23. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
- 24. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
- 25. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/index.php/2009/01/social- media-policy/
- 26. Facebook
- 27. Facebook • Over 250 million active users • 600,000 new users every day • #3 most popular website in the world
- 28. Personal vs. Business Personal Profile Business Profile Friends Fans
- 29. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
- 30. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
- 31. Have Fun!
- 33. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles and pages now • Minimum 100 fans for pages • Go to facebook.com/username
- 34. Promote Your Page • Get a Facebook username • Advertise on your website & email communications • Use keywords to show up in searches • Try Facebook ads to reach new customers
- 35. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
- 36. Twitter
- 37. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
- 38. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
- 40. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
- 42. Custom Background Profile Picture Biography & Link Custom Colors
- 43. Custom Background Profile Picture Biography & Link Custom Colors
- 44. Custom Background Profile Picture Biography & Link Custom Colors
- 45. Custom Background Profile Picture Biography & Link Custom Colors
- 46. Custom Background Profile Picture Biography & Link Custom Colors
- 47. Custom Background Profile Picture Biography & Link Custom Colors
- 48. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
- 49. Twitter Search
- 50. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
- 51. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • HelloTXT & Ping.fm • iPhone: Tweetdeck, Twitterific, Twitterfon • Blackberry: Twitterberry • TweetLater - Schedule Tweets
- 52. YouTube
- 53. Video Sharing • Easier than ever before • Integrates with social media and websites • Many services: Vimeo, Viddler, Youtube
- 54. What to Share? • Executive Presentations • Marketing & Television Ads • Training • Help & Support • Events • Corporate Communications
- 55. How to Get Started • Upload existing videos and presentations • Purchase a Flip or similar camcorder • iPhones can now upload videos directly to YouTube
- 56. Monitoring Your Brand
- 57. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
- 58. And...
- 59. And... ... because Google sees all.
- 60. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
- 61. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
- 62. Wrapping Up
- 63. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com
Notas do Editor
- Blogging Social bookmarking Micro-blogging Online communities
- What does that mean? It just means websites where people can participate - where they can contribute content and opinions.
- There are a lot of different kinds of social media websites
- There are a lot of different kinds of social media websites
- There are a lot of different kinds of social media websites
- There are a lot of different kinds of social media websites
- There are a lot of different kinds of social media websites
- Why should you bother with social media?
- People are talking about your company and products or services. They’re going to talk about you online with their friends and colleagues.. It’s your choice whether or not you’ll be a part of that conversation.
- Email and mobile marketing on the rise Social marketing off the chart Still early days, good time to invest in social media get a foothold
- Bland corporate-speak, press release feeds and automated posts are BORING
- Listen to what people are saying about your company and brand Join the conversation, add something of VALUE Participate by being an active member Create content of your own
- Listen to what people are saying about your company and brand Join the conversation, add something of VALUE Participate by being an active member Create content of your own
- Listen to what people are saying about your company and brand Join the conversation, add something of VALUE Participate by being an active member Create content of your own
- Listen to what people are saying about your company and brand Join the conversation, add something of VALUE Participate by being an active member Create content of your own
- Where? google your products or company. See where people are talking about you.
- James Andrews, VP of Ketchum agency Fedex - Memphis