1. Evaluative Analysis
You need a pitch to sell your film to the potential producer,
My log line tells you a bit about the film and a quick preview of what the
film would be like and sort of genre. My genre is based on a horror about a
./"group of young students on a weekend away but they don't know that there
not alone. They are joined with the cursed mother and son who waiting of
them. My film is based is aimed at an age of 15 upwards, I think that the
audience would enjoy from this film because there is young youthful actors
/in and valentine's day has been around for years and the older generation
would love to watch something so lovely like valentines turn into this horror
film.
My log line is a quick and snappy preview of the film, it tells you briefly
ywhat time of year it is, what actors would you be expecting to see and the
'•' big give away is '"the cursed mother and son" the killers, the established
genre is a horror this would appeal to most intended audience.
My storyboard is like a quick movie clip of the film it shoots through the
Important extracts in the film. In my film and storyboard the music is dark
and mysteries to link with the horror and dramatic genre, the hghts is needed
a lot because most of the film is based in the night time in the woods so if not
you wouldn't be able to see the actors or props. Also the camera is used at
many different angels and a variety of shots and positions this would also
appeal because it has a variety of examples. N.vs-J ii "c-v-
In my web page it shows a variety of pictures it shows the audience a small
/part of the film with the actors andjthererole in the film, also most of the
pictures are original photography, the colours which are provided on the
back boards are of a bright red the colour of valentines and are also the
Colour of blood. It appeals to any sort of audience over the age of 16 and
allows the web page to be simple to use and provides all the information you
would want or needed for this film. It also^llows the* audience to have a have
a short shot of the horror film which is a heart stopping. The web page is
very simple but affective. ; A !
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2. Evaluative anaivsis
jj Pre-production (pitch)
p.,.. /By doing the pitch, I learnt that a pitch should only consist of information that the producer
' needs to know. For example, the producer will want to know actors or stars in the film, the
K /genre of the film, the narrative of the film and similar films that have already been released.
I also learnt what a logline is: a short sentence that describes the narrative of the film. My
Jogline was 'Phil Turner, an experienced police detective, is hunted down by the mob to his
hotel apartment, where the story unfolds as the trap is activated'. The story of the film 1
pitched was about a man, an ex-police officer, who knew some information about the mob,
and therefore is chased down by numerous hit men, although he ends up having a trap set
,rfp and kills the hit men. My pitch would appeal to a. producer because there is a flowing and
action filled story line, although there is still a sense of thriller and drama in the film, and
,fhen at the end there is a surprise which would shock the audience and leave them ii
spirits about the film. Towards writing the end of the pitch, 1 realised that a pitch should also
include the ending of the film as it is not an advertisement so therefore it should give the
/producer the whole plot. Throughout writing the pitch, I intended the film to be intended at
t/ a particular audience: 15 to 25 year old males as it is a boys action packed film, although it
may still appeal to older men up to there 40's. " - Sc ,.^ (U v,,,4 /, .UL e.cl<-.,
. • n (storyboard)
Most storyboards are produced so that the director can give the actors and camera-men an
Id'ea about each scene and shot. They need to show the camera-men what kind of shot each
/ one was, so I included this in my storyboard. It is also useful for the film crew to know
sounds which are involved in each scene and shot, and I made sure this was on the
storyboard. For example, in one scene a sniper shot is fired, and i made sure 1 wrote down
'•-' women screaming in the background, this was so that the sniper shot seemed realistic
because obviously people are going to panic if they hear a sniper shot. While creating the
/storyboard 1 learnt many different types of transitions, these include: straight cut, fade,
• dissolve, and wipes. Obviously there are many more however many of them are used to
change location or time. This is also the piece of coursework where I learnt most about the
effectiveness of camera shots, and learnt how to use them to my advantage. For example, I
L ' used a low angle shot in one of my shots and I knew that this would make the character in
the shot look almighty and powerful. 1 also used gun and shooting action in my storyboard
as 1 knew that this would appeal to the majority of the male audience.
(//I

3. Production
Since the beginning of this course, I have learnt that there are many different distribution
companies around the world, some are big and some small. 1 have also, learnt that these
iX companies have a variety of ways to market films: posters, internet advertising, billboards,
trailers, television advertising, newspapers and the radio, The most effective of these
probably used to be billboards or trailers, however now that the use of computers and
/fhterr.et has become available during the past ten years, it is probably the internet which is
L/ now useo to advertise to a.udiences. Although, trailers that are played in cinema's before
films are probably most useful as they're showed to an audience that obviously goes to the
. /ejnema, and the distribution companies can choose to play the trailers before similar films
'-/so that they are showed to the target audience. On the other hand, the use of the internet
Jo advertise also means that the companies can advertise towards their target audience
•/ because they can place adverts en websites that the target audience is likely to go on,
Posters
I was extremely pleased with the four posiers! created. In three of them I used original
photography, and 1 was very pleased how that fitted in with the genre of the film as-in the
''majority of the original photo's 1 was holding a gun, which obviously gives off the impression
of an action, crime or thriller film. The only problem with the original photographs was
deleting the background on the photos. Because the photos didn't have a perfectly clear
/background, I couidn't use the transparent tool to delete the background, so .instead I had
/
to use the eraser to clear all the background on the photos. I think that the posters
compared very well to the real thing and I could imagine them being in a cinema or on a
/billboard. d a small text across the bottom naming the actors, producers and some crew',
members in the film, a'nd this added to the.reality of the posters. In one of the posters, I had
a London background and this showed the location of the film, as well as the slogan on the
-'"' posters: 'London is their playground'. In three of the posters there was at least one gun, and
this helped establish a genre and show that there is action in the film. Finally, one of the
posters had a black and white with a bright red blood splash over it. The grim background
/sowed it was a gritty and dark film and the blood shows the audience there is violence
involved. In each poster, anyone could recognise a genre and narrative just from looking at
them.
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4. Reflective Analysis
Throughout my coursework, 1 have delved into the weird and wonderful world of film and learnt a. great deal.
The-reaiity of'Film Language/ is that once the concepts are understood, you can apply your knowledge to
other.aspects within the course. Film language is divided into Micro and Macro - two words that have
featured heavily during the process of my courseworlc
In my micro analysis of Shooter (coursework 1 part 2), I explored the element of cinematography. Before
entering the film studies course, 1 already knew.a fair amount regarding cinematography, My coursework,
however, gave me a more detailed and valuable insight into the view from behind the camera. Out of the wide
range of aspects that make up film language, cinematography was my topic of interest 1 learnt in considerable
depth how a fairly simple piece of equipment -a film camera - could be used in such an artistic and dynamic
way, to create breathtaking footage, heartbreaking emotion and nerve-racking excitement: the indispensable
combination needed to create a great film.
A high percentage of my coursework has been fuelled by knowledge and research of the multi-billion dollar
empire known as the film industry. In coursework 1 part 1,1 explored the processes that contribute in the
making of a blockbuster hit. For this particularly challenging portion of my coursework, 1 had to reveal the
hidden secrets behind a motion picture (Shooter). This included finding information on the'production,
distribution and exhibition of my chosen film. During the research for this project, 1 learnt invaluable
information, including how, why and where this film was made. The key point for me was how the film was
created. This expression seemed to merge all the characteristics of my film studies course and band them
together in a few paragraphs.
For coursework 2 and 3 1 had to create examples of print and broadcast media to market my film
(Radioactivity}. During these tasks 1 learnt a sizeable,amount about film organisations and film audiences. My
pitch was written with the production company in mind. I wrote it as if I was giving my pitch to a producer.
This was a challenging feet as I had to summarise my entire film in 150 words or less: a feet that made me
appreciate how difficult it is to have an idea, written on paper, materialise into a full production. Following the
pitch, 1 had to create the front cover and contents page for a film magazine. An incredibly .interesting section of
my coursework, 1 immersed myself into the project and believe to have produced a sufficient piece of work
that has taught.me a good deal about print media and why it is essential to a film's success.
Film organisations are no different to other companies in the way they use technology to boost sales and look
good. An easy-to-navigate website is essential for all commercial entities and my research for coursework 3
made me realise how a good film needs a good website. By offering information in a few languages, I
attempted to demonstrate how organisations reach out to a global audience. In addition, by offering
downloads, ringtones, trailers and music, movie websites can be fun and interactive-just what many people
look for when they log on.
The greatest challenge when making a movie is pleasing and thrilling the fi!m audiences of today. This is where
I believe the macro element of film language comes into play. During my coursework, narrative,
representation and genre became key points especially when writing the pitch and the analysis of Shoofer. A
film's narrative structure contains representation and genre within it. One aspect I had previously overlooked
before starting the course was the concept of representation. It became evident to me during my coursework
'that representation was incredibly simple. In the case of my film (Radioactivity] the character of the vice
president was represented as an archetypal villain and I wanted to demonstrate this aspect in my pitch. This
particular archetype is a consistent code and convention used in countless films involving a high political
figure.
Overall, my film studies coursework has taught me an incredible amount about the film world and film
language. I have greatly enjoyed the tasks my courseworkJaas set me, and appreciate the requirements
needed to make a successful film.

5. Evaluative Analysis
Pre-production (pitch)
I learned, while making rny pitch, how to only include information that would be valuable to
a producer such as the actors involved and the key points of the plot and the genre and style
of the film. In rny pitch I ppsse'hted my film as an art house, psychedelic adventure revolving
around a small traup*esfised girl "Lucy" who creates a world of her own to forget her
problems. itfcwrfK!my pitch would be appealing as if s a refreshing, original storyline that
features ideas not normally attempted in mainstream cinema. It also incorporates popular
culture as its concept takes inspiration from the well known Beatles song "Lucy in the Sky
with Diamonds" which I explained incs/pitch. Reference to The Beatles alone, would
attract the attention and interesfof producers and consumers alike, which is why 1 made
trje association expiicil^Jhe'iogline deliberately underlines this association, while being
3 attract those who perhaps don't recognised the intertextual link.. I
Pre-Production [Script]
My script was produced in order to show the dialogue and storyline of my film, it needed to
be presented in a clear orderly way including shot transitions and camera angles. Like other
fiims of similar genres to mine, my script was designed to evoke strong emotions from the
audience. To achieve this I use juxtaposinesJKJtsand a variety of camera angles to create
interest and emotional impact. Mv^sefipt also basically relies on the rnood created through
camera angles and muswr'as much as dialogue.and the character's situation is depicted in.
this way.
have Searnt about
1 think the close up o-nj&£"teddy while the audience hear screams on the soundtrack will
immediately capfcdfe the audience's attention, something which is crucial in an opening
scene. Arj^-fhe opening shot is deliberately held so that it gcatfually pushes in closer on Lucy,
to increase the sense of intensity and desperation-Fpr'cTramatic contrast, the camera
suddenly zooms out into a more conventional establishing shot taking in the city
environment before the mise-en-scene is bleached by the lightening strike-^fe-tfiTs point the
camera returns through a reverse zoom to Lucy's eyes, and the connotation is that thrcy,
the camerawork the audience have glimpsed something of her interior world.
films in ways such as; posters, via radio, TV and internet adverts, trailers in cinemas,
newspapers and billboards. I learnt how the target audience can affect where things are
distributed, for example, a film aimed at 18+ adults may play its trailers before fiims also
aimed at 18 plus aduits. In this way the target audience is exposedtp-trte films style and
content and are therefore, more likely to go and see it. The internet is also a great

6. dvertising tool, as an increasing majority of people wiii eithe^htsve internet in their own
omes, or at least access to internet at some potntJkHS'fneans they can be bombarded with
dverts about the fiirn and may decide they wish to see it. it also allows people to research
ny films they wish to see and so distribution companies can market their films in this w;
(—•""T*1
•boards on the sides of buildings and buses can also be a good way of advertising a film to
large number of people at any one tirn^However it is probably less effective than
Drnething like ths internet as peqptewill be less focused on something like a billboard. The
3rne applies to posters.
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'ilm Magazine Article i -.,-.
ursng the production of rny fiim article, I also learnt about the techniques which film
?urnalists use during interviews and while creating magazine features on a film. I studied
lainstream film magazines such as "Empire" and "Total Film" and then incorpora±etTthose
lernents that i found particularly effective within my own film articieJ^uflffgthe research
iso noted that different kind of magazines have different kind of styles. Some are very
rofessional and deliver a film critic's verdict on the quality of everything about the
•om soundtrack to camerawork in a very straightforward, practical manneiv
•sore satirical and deliver a far more informal verdict on the filrnj-tried to emulate both
tyies in rny article, commenting on camera tech niquesancr'ot her parts of the film, but also
eeping rny writing style relaxed and informal. lipetuoed a film poster in my film article
,'hich had been edited to give it a more polished, professional look and also photos of the
eopie who were interview within it. Both these aspects are included in magazines such as
Empire", where directors and movie starsoftend«fsometimes iconic, photo shoots, i also
/anted my article to be in keeping with the-fitfn it was talking about and so I adjusted my
/ord art and font to fft this.! thinjj-*h1s would appeal to readers as it adds interest to the
rticie and also help market trie film using its logos and trademark writing and making it
lore recognizable. It also brands the film and lets people know its genre and style
V

7. Evaluation
There a number of things I have learnt about the film industry through-writing my pitch.
Firstly, I have learnt that the purpose of a pitch is to attract m^stjaaent and therefore the
film idea has to be marketable in order for it to be green-tit A pitch is not just a
summary, bufalso a way of selling a film and has to include key points that will attract
investorsrl have learnt that a successful pitch includes star power, USP, genre, cast
crew and a likely audience. I now understand that a pitch is an important starting point
of a film and therefore I incorporated these aspects into my own pitch. For example, I
named well-known-'actors and actresses such as Marlon Wayans and Cameron Diaz
because this would make people more likely to watch the film/afid investors would be
aware of thisrl also made my genre apparent - comedy honor - so that investors would
be more likely to buy into the film, as they would know whom they would be selling it
to. In addition to/mis I also named two films my movie was linked to 'Outbreak' meets
'Scary Movie^; I did this so the investors would have an idea of the target audience for
my film,/
I also learnt that the narrative of the film is included in the pitch because the storyline is
obviously important as it determines whether the film is going to succeed or not and it is
essential investors have an understanding of it. I kept my narrative brief but gave a clear
description of the storyline. My narrative in my pitch gave my character's brief journey
through equilibrium to disequilibrium and then gave an element of suspense as to
would be the outcome of the film. The narrative is important as it-needs to have a
to other films and needs to be original in order to be successful.
After creating my merchandise I have explored the key points of why merchandise is
important and what it does for a film.
Many films are presented with marketing opportunities and this is important, as
theo-retibal-'release isn't always that profitable. The merchandise is often responsible for
recuperating the money that was lost making the film. Merchandise also builds public
awareness of a film as it comes out about a month before the film is released and this
creates a buzz:
I created a number of different forms of merchandise for my film and my merchandise
would be available in places such as shops, the Internet and online music stores such as
itunes. The targeting audience is 15+ but younger children may be interested in buying
merchandise such as action figures despite being too young to actually watch the film. By
having a target audience of 15+1 had a number of marketing opportunities such as being
able to have a wide range of merchandise and also being able to sell more expensive--
items, as older people are more affluent and therefore I would make more of a jpr-ont.
As part of my merchandise I made T-shirts and I did this because people aged 15+ are
particularly interested in fashion and are likely to purchase the T-shirts,,-'! also made mugs

8. because they are an everyday, useful item and people would be likely to buy them if they
enjoyed the film. Furthermore, I also made an original soundtrack and a CD with current
songs on it which featured in my film. I did this because my target audience are of the
age to have particular interest in music. Also, because the music I used for my film was
up to date and already popular people would be more likely to want to purchase it. All of
my merchandise had the logo I designed on it in order to create a brand.
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Posters are an important part of the market campaign because they promote films and a
film depends on good promotion in order to be successful .posters come out at different
stages of the film, in some cases up to a y^ar in advance^-These posters are called teaser
posters and they don't contain much information, if any, sometimes only having a key
image to establish the brand identity/On my teaser poster I just had an image of claws to
represent the baboon and the title. I did this so people would know that film is going to be
moderately scary but would also be in suspense, as I had not given much information
away. This whets people's appetites, creating a buzz and gets people talking about the
film. Other posters come out closer to the release date of the film and the closer it conies
out, the more information it will contain such as taglines, cast, star rating etc. DVD
posters come out when the film is about to be released on DVD and Blue-Ray and these
have the most information on them. Other types of posters included quad size and six-
sheet posters. I would use my character posters for these.
I made a one-sheet poster and/mis is the standard size poster that is the final one and
appears in cinema lobbies/My one-sheet poster was the final main poster and contained a
lot of information such as the title, the credit block, the tag line and the main image of the
baboon. I also did another main poster which I would put on a billboard because it had a
lot of information on and also an image of all the cast and this would attract people's
attention because of the cast ability.
Posters need to be immediate and communicate information quickly. I made the genre
apparent to my audience by mixing comedy and horror aspects such as the images. The
baboon was scary but the people's expressions were comicaj^Also the title was bold and
eye catching, the font was dominating and the graphics - Icreated a logo - was slightly
scary yet humorous/Furthermore, the mise en scene is also clear from just glancing at my
posters. The colours reflect the genre because the reds have connotations to blood and
horror, the black symbolises the mystery and the scariness and the green represents the
action. The setting is also present on most of my posters because I have created a jungle
and placed my characters in front of it so viewers are instantly aware of the setting. Also
the performance of my characters is easy to observe because they all have different
personalities and when they are all on the same poster this is apparent. My main character
is also present on a number of my posters and his pose and body language represents he
plays the hero. The costume is everyday, normaHSlothing so people can relate to my
posters and are encouraged to watch the fikrL My tagline 'Go Ape' is suitable because it
obviously links with the narrative of the film and is also comical but has an element of
suspense/