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Defining Representation and Mediation “ Representation is a process of mediation” Discuss
 
Representation Define what representation is ,[object Object],[object Object],[object Object],[object Object]
Representation Define what representation is ,[object Object],[object Object],[object Object]
Representation is… ,[object Object],[object Object],[object Object]
You can represent… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are important questions to ask? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object]
How are representations constructed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
So what’s mediation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Perceptions of Representations ,[object Object],[object Object],[object Object]
Representations as Reflections (the reflective approach) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Representations as Deliberate Constructions (the intentional approach) ,[object Object],[object Object],[object Object]
The Constructionist Approach ,[object Object],[object Object],[object Object],[object Object]
The Constructionist Approach ,[object Object]
TOP TIP ,[object Object],[object Object]
Pressure  (1976; dir.  Horace Ové ) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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G325 lesson 2

Notas do Editor

  1. http://www.nytimes.com/1991/07/23/business/the-media-business-advertising-benetton-stirs-more-controversy.html?pagewanted=1
  2. http://linda03.wordpress.com/2008/01/08/united-colors-of-benetton-and-its-crazy-adverts/
  3. Making things appear as if they were real but you still need to remember that they are constructed and have gone through a process of mediation
  4. Fahrenheit 9/11 Trailer http://www.youtube.com/watch?v=2Zf2nCiBJLo
  5. The Day After Tomorrow