1. Personal Branding:
Setting Yourself Apart in Action and
Appearance
Ross Beitzel

2. A BRAND
IS NOT A LOGO

3. A BRAND IS A COLLECTION OF
PERCEPTIONS

4. BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION

6. PSYCHOLOGICAL AND EMOTIONAL
ATTACHMENT

10. BUT THESE ARE
CONSUMER BRANDS
NOT PEOPLE

14. PERSONAL BRANDS ALLOW
INDIVIDUALS TO DIFFERENTIATE
THEMSELVES BY CONSITANTLY
ARTICULATING AND LEVERAGING
THEIR
UNIQUE BENEFIT AND VALUE

16. EVEN IF YOU ARE NOT
BRANDING YOURSELF,
YOU CAN BE CERTAIN
OTHERS ARE DOING IT
FOR YOU

17. Posi&ve
Trait
Associa&ons
•
•
•
•
•
•
•
Dependable
Knowledgeable
Funny
Organized
Helpful
Compassionate
Persistent

18. Nega&ve
Trait
Associa&ons
•
•
•
•
•
•
Late
Unreliable
Moody
Rude
Dishonest
Manipula&ve

19. Brands are built on
what people are
saying about you,
not what you’re
saying about
yourself.
- Guy Kawasaki

20. Personal Brand Trifecta
Know Yourself
Be Yourself
Sell Yourself

21. Know Yourself

22. Step 1: Know Yourself
Quest
Ask
Question

23. The 5 Question Business Card
1.
What
makes
you
remarkable?
3.
What
do
you
value?
2.
What
are
you
passionate
about?
4.
What
mo&vates
you?
5.
What
are
your
goals?

24. Be
Yourself

25. Step 2. Be Yourself
Be Diligent
Be Conscious
Be Consistent
Be Purposeful
Be Authentic

26. I've learned that people
will forget what you
said, people will forget
what you did, but
people will never
forget how you made
them feel.
– Maya Angelou

28. The Self-Promoter’s
Social Media
Presence
Communication
Style
Appearance
ToolBox

29. Social Media Branding
Strategy!
1. Know
Your
Goals
– Social
Media
is
a
Tool
– Brand
Understanding
– Understanding
of
Mission
2. Become
Familiar
–
–
–
PlaTorms
Current
Conversa&on
Let
Research
Lead
Ac&on
3. Develop
a
Strategy
–
–
Collabora&ve
Process
Ask
Ques&ons
•
•
•
•
Who
is
the
Audience?
What
Technologies
Will
We
Use?
How
OVen
Will
We
Update?
Who
Will
Take
Charge?
4. Know
the
Risks
5. Develop
Policy
–
Freedom
vs.
Control
6. Collaborate
–
–
Iden&fy
and
Connect
With
Partners
Shared
Experiences
7. Educate
–
Train
Those
Represen&ng
8. Implement
9. Assess
–
–
How
Receiving
Informa&on
How
Using
Informa&on

30. Back to the Business Card
Your
Logo
Here
Your
Name
Here
Social
Media
Informa&on
Here

31. The Self-Promoter’s
Application
Materials
Social Media
Presence
Interview
Skills
Communication
Style
Appearance
ToolBox

32. Application Materials

34. Personal Brand Trifecta
Know Yourself
Be Yourself
Sell Yourself

35. Be True To Your
HEART

36. Questions?
r.beitzel@tcu.edu
Thanks
for
coming!
Acknowledgements:
Kristen Andersen + Associates
BrandYou