1. Social Branding Defining Yourself and Your Organization Through Social Media

2. Presentation Goals Describe Characteristics Social Media Define “Branding” Outline Social Branding Strategy Best Practices For Social Media Usage

3. Characteristics of Social Media Participation Those who speak up, 3x more likely to be ENGAGED Connection Shared Experiences Delivery of Information vs. Discovery Openness Community Reinforce (not Create) Brand Image

4. What is a “Brand” Emergence of the term Psychological and Emotional Attachment Relates to Organizations and People

5. What Words Come To Mind?

6. What Words Come To Mind?

7. What Words Come To Mind?

8. What Words Come To Mind?

9. Social Media Branding Strategy Know Your Goals Social Media is a Tool Brand Understanding Understanding of Mission Become Familiar Platforms Current Conversation Let Research Lead Action Develop a Strategy Collaborative Process Ask Questions Who is the Audience? What Technologies Will We Use? How Often Will We Update? Who Will Take Charge? Know the Risks Develop Policy Freedom vs. Control Collaborate Identify and Connect With Partners Shared Experiences Educate Train Those Representing Implement Assess How Receiving Information How Using Information

10. Social Media Best Practices Utilize “Mash-Ups” Facebook Twitter Assessment Facebook Page Updates BackTweets Viral Marketing Add To The Discussion Become The Expert Resources Policy Formation TweetDeck TwitterFall Mashable

11. Discussion Define your, or your organizations, current brand and what from this presentation will you used to improve that image? How is Social Media currently being used at Auburn University and could this approach be improved?

12. Live the Creed, Lead the Way www.auburn.edu/leadership James Ross Beitzel Graduate Advisor, Office of Community Service beitzjr@auburn.edu www.RossBeitzel.com March 5, 2011