A Marketer’s Top 10 wish list for Facebook. How facebook should improve Facebook Pages with more features, interactivity and analytics.

1. A Marketer’s Top 10 wish list for Features, Interactivity, Analytics – Facebook needs to introduce to Facebook Pages 12, September 2010 pj | pj@beingpractical.com | www.beingpractical.com

2. Wish #1 - @Tags & #Mentions Allow Facebook Page Admins to view ‘tags’ & ‘#mentions’ separately! Facebook presently provides three tabs on a Page’s wall: > Page Name + Others > Page Name > Just Others Marketer’s Wish: > Introduce a tab for @Page-Name , when any User tags a brand with @ also let the brand admin respond to the tag with a comment or a like! > When any existing user who has liked a brand mentions the brand name without tag let the brand admin view such tags if user’s privacy of wall is public www.beingpractical.com pj@beingpractical.com beingpractical.com

3. Wish #2 - Brands can ‘Like’ users too! Allow Facebook Brand to “like” user’s comments and actions Facebook presently: > Brand can comment on user comments on the page’ wall. > When a brand tries to ‘like’ any user’s comments – it is liked by the profile of admin (liked by facebook page administrator’s personal profile) Marketer’s Wish: > Hey a brand can like actions of the user on its wall as well, And the brand would want the user to know it with a simple – “Like” www.beingpractical.com pj@beingpractical.com beingpractical.com

4. Wish #3 - Messaging communication with Users Allow Messaging Communication (Inbox) with users Facebook presently: > Only way brand cancommunicate with its users is through Wall > Page admin cannot communicate individually with a particular user Marketer’s Wish: > Facebook users have the functionality to send Messages to each other in private (like email) > Extend this same functionality and allow users to communicate in private with the brand. Any replies to the user will be in name of the brand, not the page-admin. www.beingpractical.com pj@beingpractical.com beingpractical.com

5. Wish #4 - Analytics for Links Shared Provide analytics for Links Shared Facebook presently: > Allows sharing of links; brands definitely want to use its Facebook following to draw traffic > Lack of analytics leads them to use bit.ly or tinyurl services to track link-use traffic > If a brand is sharing more than 4-5 links per day – it just gets messy! > Facebook provides analytics for media consumed on its own platform (video views, photos,..) Marketer’s Wish: > Provide built in analytics for total clicks on the links shared allowing marketers to directly understand how content shared is consumed by users. www.beingpractical.com pj@beingpractical.com beingpractical.com

6. Wish #5- Who are my biggest fans (oops.. likers)? Of all users who like my page – who likes it most? Facebook presently: > Leave the guess work to the Page Administrators Marketer’s Wish: > Let the admin know which users likes my brand the most? > Users who ‘like’ the brand actions most, comment frequently and share the content & links posted by the brand > Biggest fans for the week, month, quarter - ? > Brands would love to provide incentives and freebies to royal-loyal users – only if Facebook can let us know! www.beingpractical.com pj@beingpractical.com beingpractical.com

7. Wish #6- Top Influencers of my brand! Which users got more users to my Facebook page this week? Facebook presently: > There is no scope we know that! Marketer’s Wish: > When brand writes something on its page Wall – or shares link, video, etc; the users following the brand – comment, like, share on same – which are published to their walls. > Then friends of these users join the Page and this goes on. > A marketer would wish to know – such tops influencers who’s actions let to more users joining our page. www.beingpractical.com pj@beingpractical.com beingpractical.com

8. Wish #7- Member Management Tools Please! Ok – 10,000 users like my page. How do I manage them? Facebook presently: > Has completely neglected this piece of Product Management Marketer’s Wish: > While brands are spending a very high amount of CPCs/CPMs today on Facebook to promote its fan pages, incorporating FB links in all communications – how do we manage the users? > Facebook please provide us following: - Ability to search the users - Only option provided against every member is – Make Admin. That’s not marketers want. - Show user stats – joined when | total likes | total comments | total influencers - Ability to communicate individually – a brand can send a message to the user www.beingpractical.com pj@beingpractical.com beingpractical.com

9. Wish #8- Its time for Facebook Analytics! Facebook has been just OK with the amount of Analytics it provides Facebook presently: > Wish we knew more about the content consumption and user engagement in totality! Marketer’s Wish: > A particular link on my website that is shared multiple times by multiple users over a period of time. > Expect Facebook to provide analytics for all such data in an analytics format. > One stop analytics – of all user actions > One stop analytics – of all links; comments, likes, shares of that link – and by whom & when > Traffic sent by Facebook on all such links over period of time. Hey, there is so much information you can provide us :) www.beingpractical.com pj@beingpractical.com beingpractical.com

10. Wish #9- Verified Pages would be essential Does this brand really own the Page users are joining? Facebook presently: > Host of duplicate pages are created on Facebook Marketer’s Wish: > Some features mentioned in the previous slides may not be provided unless a Page is verified to be the official page. > Just like Twitter, or Google’s Webmaster – there would be ways to get a Page verified by its rightful owners. Intention of Verified Pages is only that the correct and rightful owners receive analytics information. There could be multiple ways to figure that out – verified pages may not be the only way. However, verified pages itself may have other benefits associated. www.beingpractical.com pj@beingpractical.com beingpractical.com

11. Wish #10- App Ecosystem for Businesses Can you make it simple for us to choose the right Applications? Facebook presently: > Facebook pioneered the app economy for social networking – games, applications, and so on. Seems like you’ve forgotten it. Marketer’s Wish: > Centralize all applications currently available for Pages – there are many like Landing Pages, Polls, Chats, etc > Open up APIs for Pages and allow developers to build applications. > Enable us to take ‘Our Page’ on Facebook to our own website through Facebook Connect. Opening up APIs specific to FacebookPages - more developers will build more relevant applications for Facebook Pages www.beingpractical.com pj@beingpractical.com beingpractical.com

12. Thank You Contact: pj@beingpractical.com Disclosure: All thoughts, concepts mentioned are based on author’s experience. Author manages multiple Facebook pages in personal / professional capacity. www.beingpractical.com pj@beingpractical.com beingpractical.com