1. Social Video Live Player
Live distribution of related content
from diverse sources

2. Rutger Verhoeven
Managing Director of Digital Media |
VARA Broadcasting company

3. Social Video Live Player
Online player that rocks the cradle and will change the way we watch television

4. Trends and background
• Although regular tv-watching grows, more and more
people watch tv-content on demand
• Traditional tv-watcher grows older (NL aver. 59+)
• People watch more and more fragments
• People watch more and more on mobile devices
• People share more and more about what they watch –
they become curators
• People decide what to watch by advice on social media
by their social network
• Social program guides are coming to town
• TV becomes social

5. Social Video Live Player
Live subtitles (TT888) xml-stream is interpretated and creates tags/keywords
These tags/keywords are the basis of suggestions of related content from different sources

6. functionalities
Programm indication, date
Help, preview, fullscreen
Chat
Archive

7. Chat

8. Social Login

9. Related content

10. Play related content

11. Why
• Contact with (target)audience
• Relevance as broadcaster
• New technologies, ‘first’ mover
• Eager to learn from new posibilities
• Insights in metadata, search and preferences

12. Next steps / opportunities
• Gameplay – Waisda? - crowdwisdom
• Social profiles, suggestions, based on
willingness of sharing
• Relevance optimization of suggestions
• Live suggestions from ‘VIP’s’ (human vs. bots)
• Non-live speech-recognition