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Social Media Marketing Strategies for Airlines

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Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.

Tecnologia
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SOCIAL NETWORKING MEDIA Web 2.0 Begoña Ruiz Lidón – IE Business School
Why Social Networking Media to engage with consumers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure effectiveness? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Niches in big Social Networks vs. Niche Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iberia in Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow the examples
Why not an Iberia Community? ,[object Object],[object Object],[object Object]
Follow the example of:
The Iberia Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iberia in Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More about Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow the example
What about Widgets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hit Based Widgets and Utilitarian Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Key: Power Law of Participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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