SlideShare uma empresa Scribd logo
1 de 31
Baixar para ler offline
CAMPER:
Creatividad
y VALOR
ESTRATégico

BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A316
CAmper:
                                              CREATIVIDAD
                                              Y valor
                                              estratégico




Las acciones de RRPP:
‘convertir’ personas influyentes a la causa

Acciones en grupos pequeños,
pero con gran efecto.

Innovadores.




 BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO     A317
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A318
CAmper:
                                                                      CREATIVIDAD
                                                                      Y valor
                                                                      estratégico




      “La comunicación y la imagen de marca suponen
un elemento central en la estrategia empresarial de Camper”.

                 Quico Vidal, Director Creativo de Camper, nadie.es




BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO                              A319
CAmper:
                                           CREATIVIDAD
                                           Y valor
                                           estratégico




BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A320
CAmper:
                                           CREATIVIDAD
                                           Y valor
                                           estratégico




BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A321
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A322
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A323
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A324
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A325
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A326
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A327
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A328
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A329
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A330
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A331
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A332
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A333
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A334
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A335
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A336
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A337
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A338
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A339
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A340
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A341
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A342
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A343
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A344
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A345
BLOQUE A MODA, MARCA, CONSUMIDOR, PRECIO   A346

Mais conteúdo relacionado

Mais de Sergio Gutiérrez Montero

IIT Institute of Design. Summer readings 2013
IIT Institute of Design. Summer readings 2013IIT Institute of Design. Summer readings 2013
IIT Institute of Design. Summer readings 2013Sergio Gutiérrez Montero
 
Buff Headwear – ESADE Brand Strategy and Management – Final Project
Buff Headwear – ESADE Brand Strategy and Management – Final ProjectBuff Headwear – ESADE Brand Strategy and Management – Final Project
Buff Headwear – ESADE Brand Strategy and Management – Final ProjectSergio Gutiérrez Montero
 
Brand Strategy and Marketing for Social Programs
Brand Strategy and Marketing for Social ProgramsBrand Strategy and Marketing for Social Programs
Brand Strategy and Marketing for Social ProgramsSergio Gutiérrez Montero
 
Marketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part IMarketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part ISergio Gutiérrez Montero
 
Marketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part IMarketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part ISergio Gutiérrez Montero
 
"The Elusive Quest for Growth" book presentation
"The Elusive Quest for Growth" book presentation"The Elusive Quest for Growth" book presentation
"The Elusive Quest for Growth" book presentationSergio Gutiérrez Montero
 
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis Sergio Gutiérrez Montero
 

Mais de Sergio Gutiérrez Montero (8)

IIT Institute of Design. Summer readings 2013
IIT Institute of Design. Summer readings 2013IIT Institute of Design. Summer readings 2013
IIT Institute of Design. Summer readings 2013
 
Branding & design for non-profits
Branding & design for non-profitsBranding & design for non-profits
Branding & design for non-profits
 
Buff Headwear – ESADE Brand Strategy and Management – Final Project
Buff Headwear – ESADE Brand Strategy and Management – Final ProjectBuff Headwear – ESADE Brand Strategy and Management – Final Project
Buff Headwear – ESADE Brand Strategy and Management – Final Project
 
Brand Strategy and Marketing for Social Programs
Brand Strategy and Marketing for Social ProgramsBrand Strategy and Marketing for Social Programs
Brand Strategy and Marketing for Social Programs
 
Marketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part IMarketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part I
 
Marketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part IMarketing for Fashion Retail Brands – Part I
Marketing for Fashion Retail Brands – Part I
 
"The Elusive Quest for Growth" book presentation
"The Elusive Quest for Growth" book presentation"The Elusive Quest for Growth" book presentation
"The Elusive Quest for Growth" book presentation
 
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis
 

Marketing for Fashion Retail Brands – CAMPER Case Study