Expand your knowledge with social media listening
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A presentation/demo for social media beginners on using Google Reader to set up a simple listening platform, geared towards professional development rather than brand management. Presented to AWC Houston in July 2010.
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Expand your knowledge with social media listening
- 1. Becca Taylor – Enterprise Business Social Media Manager @beccataylor | www.linkedin.com/in/beccataylor Presented to AWC Houston July 21, 2010 EXPAND your knowledge with social media listening
- 2. The key is not just hearing, but listening.
- 3. Why you need a listening platform Connect with like-minded peers Look for a job or learn about potential employers Cultivate your personal brand Stay current with latest practices and trends Expand your reach, personally and professionally Filter the noise!
- 4. Intro to Automated Free Web-based Common Aggregated Social
- 5. Sign up for Google Reader
- 6. Google Reader tour Add subscription Reader menu Follow other reader profiles Your subscriptions Feed content
- 7. Add what you know If you know the sites you want to follow Copy/Paste URL into “Add Subscription” box and let Google auto-detect the feed Look for RSS or other feed icons Look for Subscribe link Some of my top social media sites Chris Brogan (www.chrisbrogan.com) Seth Godin (www.sethgodin.com) Problogger (www.problogger.net) Twitter Tips from TwiTip (www.twitip.com) Social Media Examiner (www.socialmediaexaminer.com) Social Media Today (www.socialmediatoday.com)
- 8. Look for more feeds Make list of topics you want to track Search for those terms and add relevant feeds Google alerts (www.google.com/alerts) Twitter (search.twitter.com) Social Mention (www.socialmention.com) Technorati (www.technorati.com) IceRocket (www.icerocket.com)
- 9. Incorporate alerts Email notice or feeds Standard Google search operators
- 10. Sharing content Share individual feed items Share folders/tags Add to “Shared” page Send via email Share folder URL for shared folder Email shared folder URL
- 11. To truly listen you must act upon what you’ve heard.
- 12. Putting it all together Listen. Engage. Repeat. Contribute to (as a writer and commenter) blogs you follow Create your own blog (new can of worms!) Follow, read, and engage social media gurus That’s a very subjective and context-sensitive definition, but a few general resources: Chris Brogan (www.chrisbrogan.com) Seth Godin (www.sethgodin.com) Problogger (www.problogger.net) Twitter Tips from TwiTip (www.twitip.com) Social Media Examiner (www.socialmediaexaminer.com) Social Media Today (www.socialmediatoday.com) Read Groundswell for great business groundingin the social phenomenon
- 13. Open discussion