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ZARA 2013
SOCIAL MEDIA
 CAMPAIGN
 Introducing Digital Stylist & More
BIG IDEA

                   Member Sign-in

Email:
  Nmdl_Fashionista@tmail.com
Password:
  ************

                               ENTER
AUDIENCE

      Who are you shopping for today?



Guy               Or                    Gal
PLATFORM FOCUS
              What’s the Occasion?



Simply Shopping

Party

Birthday

Weekend w/ Friends
GOALS & OBJECTIVES
     What overall Look are you going for?



Showstopper

Simply sleek

Trendy Hipster

Casual
BUDGET

  How much are you planning to spend?



$0-150

$151-250

$250+
CONTENT
  What would you like the main piece to be?


Pants/ Shorts

Dress

Skirt

Surprise me
TONE

         What style of shoe do you prefer?



Heel

Boots

Sandal
Flats
FREQUENCY
           Accessories?
            (Check all that apply)




Handbag                        Bracelet

Necklace                       Belt

Earrings                       Scarf
COMPETITION
Which celeb suits your style and the occasion better?




            Or                      Or
RESPONSE PLAN
          Top results & other suggestions:
Top:




Suggestions:

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Nmdl presentation

  • 1. ZARA 2013 SOCIAL MEDIA CAMPAIGN Introducing Digital Stylist & More
  • 2. BIG IDEA Member Sign-in Email: Nmdl_Fashionista@tmail.com Password: ************ ENTER
  • 3. AUDIENCE Who are you shopping for today? Guy Or Gal
  • 4. PLATFORM FOCUS What’s the Occasion? Simply Shopping Party Birthday Weekend w/ Friends
  • 5. GOALS & OBJECTIVES What overall Look are you going for? Showstopper Simply sleek Trendy Hipster Casual
  • 6. BUDGET How much are you planning to spend? $0-150 $151-250 $250+
  • 7. CONTENT What would you like the main piece to be? Pants/ Shorts Dress Skirt Surprise me
  • 8. TONE What style of shoe do you prefer? Heel Boots Sandal Flats
  • 9. FREQUENCY Accessories? (Check all that apply) Handbag Bracelet Necklace Belt Earrings Scarf
  • 10. COMPETITION Which celeb suits your style and the occasion better? Or Or
  • 11. RESPONSE PLAN Top results & other suggestions: Top: Suggestions: