Final Advertising Portfolio

1. B
Brian Schiller
Advertising Portfolio
“A great ad campaign can change the world.”

2. Table of Contents
Think before you ;-) pg 3,4,5
Bump Bloks pg 6,7,8
Bucikowo pg 9,10,11
Brunswick Zone pg 12,13,14
Fiat 500 pg 15,16,17
GiG-Get up Get fit Go Play (PSA) pg 18,19,20
Truvia pg 21,22,23,24

4. Target market:
Women 13-19
Men 13-19
Think before you wink (PSA)
Teenage girls from the ages of 13 to 19 are the
most susceptible to this danger and the campaign
will primarily focus on them. To create an effective
campaign the introductory length of the campaign
will run 6 months with the possibility to recycle
further past the campaign length.
The advertising campaign will heavily focus on
print and web media. Ads will be placed in
nationwide teenage magazines such as
“Seventeen” and “CosmoGirl.”
PSA Concept
The advertising campaign will heavily focus on
print and web media. Ads will be placed in
nationwide teenage magazines such as
“Seventeen” and “CosmoGirl.” There will also
be placed ads on billboards near Middle School,
High School, and even some colleges, which will
contain the message to be aware of Online Sexual
Exploitation.
Team Members:
This print advertising targets teenage This print advertising is designed to warn teenage girls of the
Heidi Kushner girls to just be careful when chatting dangers of texting images to people they do not know.
Allana Kernis on the internet
Brian Schiller
Kris Sanchez

5. Radio Spot #1
Guy#1: [Cell phone beeps – income message]
Guy#2: Who’s texting you now?
Guy#1: Man (inhale) this one chick, she’s so hot!
Guy#2: Oh yeah?
Guy#1: [Receive incoming picture] OH MAN!
Web banners will be placed in social media outlets such as; facebook, Guy#2: What? What is it?
myspace, and twitter. Also banner will be seen on popular search engines, Guy#1: Check this out.
along with magazine web sites such as Teen, Cosmo Girl, and Teen Vogue. [Shows guy#2 the picture]
Guy#2: Oh man is right, she is beyond hot!
Guy#1: See I told you!
Guy#2: Dude, send that pic to my phone.
Guy#1: Alright
Guy#2: [Cell phone beep – incoming message]
Nice! Thanks man!
[Guys high five]
Once you hit send it is out of your control. This
message brought to you by the Ad Council to
promote awareness of online sexual exploitation.
Radio Spot #2
SFX: Keyboard typing, instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing,instant messaging sound.
Girl: [Giggling]
SFX: Keyboard typing, mouse click.
Do u want your fam Instant messaging sound.
Phone rings.
Girl: Hello?
to see that text?? What are you talking about? [IM sound]
What do you mean there’s a picture of me online?
Let me look it up. [Concerned]
Girl: [Shocked] Oh my god.
Girl: Mom, I’m sorry!
Indoor billboards will be placed in malls and in schools. These are known areas were the target audience Announcer: Once you send it, you can’t take it
will notice and be effected by the important messages the billboards deliver. The use of the campaign back. Think before you wink.
logo, will create familiarity with the target audience creating an effective image that will tell teenagers to
This message brought to you by the Ad council to
think before they ;-)
promote awareness about teen online
sexual exploitation.

6. “Build it Bump it”

7. Target market: Billboards are meant to create awareness of Bump Bloks and how much fun they can be.
Boys 1-5 The first is a standard billboard, using the tag-line: “Build it Bump it.” This will create a fun
Build it bump it
Girls 1-5 environment for both parents and children depicting how much fun it is to build with Bump
Bloks, but is just has much fun as knocking Bump Blocks down and starting over.
Secondary Market
Woman 30-45
Men 30-45
In the market of toys for children, there is one consistent
bigger is better. This important for two reasons, one being
safety, and two bigger toys always get more attention in
the eyes of a child. Knowing those facts Bump Bloks is the
newest toy on the Children’ market. With the use of large
shapes and bright colors, we feel confident Bump Bloks will
grab every child’s attention and curiosity. The Bump Bloks
campaign will focus on children who are 18 months and up.
Also the campaign will target parents, to inform them of the
fun their children can get from Bump Bloks.
Dynamic Advertising:
Instead of having a standard billboard blending in with highway advertising. The second billboard, is a highway billboard designed to tie in the dynamic advertising,
Bump Bloks has decided to do something completely dynamic. The ad is a life and the standard billboard. This will be a 3 dimensional ad using large Bump Bloks to
size castle using enlarged Bump Bloks, that will be placed along some of the create a Bump Block environment. The use of the logo at the center will unify the ad with
most congested highways. This ad can put children that are stuck in traffic into the campaign texture, and various elements.
a day dreaming state, while create wonder and curiosity for both adults and
parents alike.

8. Build it bump it
Build it bump it
Build it bump it
LEARN
Print Advertisement:
Magazines will be a key aspect of the Bump Bloks campaign. There are two different concepts appealing to both children and parents. The
concept of using bright colors and fun graphic elements will reach children depicting a fun relatable environment. Both concepts will use a
full and half page ad’s to recycle the campaign. The two ad’s will be placed in magazines that create the strongest awareness.

9. “HOT Shoes HOTTER Prices”

10. (Professional Account) Fall into winter fashion show
Target market:
Woman 19-26
BUCIKOWO Date: October 1, 2009
Venue: SpyBar Chicago
Produced and Promoted event
Secondary Market Venders:
Woman 30-45 Bucikowo.com
HOT Shoes HOTTER Prices Frewena Fashion
Sponsors:
Sharon Daniel Salon
Campaign Length: Tito’s Homemade Vodka
August 13, 2009 - December 31, 2009
During campaign Bucikowo was featured in Contributors:
fashion shows in the Chicago land area. MADA Photography
Fashion shows include: Mario Ink Body Paint
August 2009 Rockahaulic Fashion Festival. Models:
October 2009 Fall to Winter Fashion Show Danielle Desimone
November 2009 Latin Fashion Week Anna Shilov
December 2009 MGO Magic Fashion Show Elisa Robles
April Doty
December 2009 Mark Wayne Intimate’s Fashion
Brenda Mercado
Christina Schmitt
Mary Jane This was the first fashion show
Roxy Wallace Bucikowo shoes were featured. The
Thea Fernandez project attracted a large crowd and
Jamie Lee Charpetta created a positive image for Bucikowo,
Print adverting created to be placed in Local Chicago fashion that translated into eventual sales.
magazines, and Cultural Journals. Staff:
Project Manager: Brian Schiller
Stylist: Fidel Gonzalez

11. Latino Fashion Week
Date: November 2-8, 2009
Promoted event
Styled product
Direct marketing campaign
Bucikowo.com
Venues:
Green Dolphin
Chicago Center of
Performing arts
Postcards were used as direct marketing Dana Hotel
strategy. The postcards were handed out, V-Live
given to VIP’s and used as ways to find and
contact Bucikowo.
New business cards are to be added to the
campaign to enhance the new
Bucikowo image.
Magic Fashion show
Date: December 17, 2009
Promoted event
Styled product
Direct marketing campaign
Bucikowo.com
Catalog created to advertise product as an Venues:
online store. Used in all fashion shows, and Edge Lounge
samples were given to promotional models.

12. “It’s better than a game”

13. Target audience:
Men 18-26 Women 16-24
Secondary audience:
Boys 5-13 Girls 5-13
The campaign will consist of 4 different executions
that will describe and promote why Brunswick Zone
is among the best of today’s forms of entertainment.
The executions will consist of print, web, direct
mail, and both indoor and outdoor billboards.
As of December 31, 2008, Brunswick Zone had 104
bowling centers nation wide. Brunswick as a
corporation provides recreational products
worldwide, bowling is one the sports Brunswick
features. The sport of bowling has been on a con-
sistent down swing for nearly a generation.
Although Brunswick bowling has been on the
forefront in the improvement and growth of the sport
of bowling, as a whole the sport still needs a
stronger message to bring in new business and
strengthen the overall name.
Print Advertisement:
The ad will be targeted to children with the idea that the parents will be This ad will be target to informing consumers about how much fun bowling can
reading the ad, while the children will be interpreting the ad. This will build be at Brunswick Zone. To appeal to the targeted audience were going to use
a base of customers at an early age and will be designed to keep these young imagery that is familiar with the audience. Using an image of a smart phone
bowlers as they grow up throughout their teenage years and a text message shows that not only is bowling popular, but Brunswick Zone
the new place to be.

14. Its better than a game
Web banner:
The web banner will be placed in social media outlets, such as facebook
and myspace. Also we will place the banners on popular search engines
that generate high volume such as google and yahoo. We also want to use
society pages such as the Chicago land site metromix.com, as a way to
inform the target audience about the excitement of Brunswick Zone.
PRSRT STD
Billboard: US POSTAGE
PAID
PERMIT #364
The Billboard campaign will be designed to be informative outdoors, but dynamic and Creative copy writing and imagery will
entertaining indoors. The use of text message style copy will help relate our target speak to the target audience by using clever Bowling at Brunswick Zone has be-
come the hottest place to hang out,
audience to better relate that Brunswick Zone speaks to them phrases and spelling that young people compete and party the night awaw.
Serving great drinks, spicy musjc, and a
will understand. unique experience few can offer.
John Smith
So put on your bowling shoes, and 1234 Fake Street
Des Plaines Il, 60708
come out and play at Brunswick Zone!
Its better then a game
Direct Mail:
The direct mail campaign will focus on neighborhoods surrounding current
Brunswick zone centers. Many of these mailers will have promotional copy
such as: “Bring this mailer in for a free game.”

15. Fiat fever catch it

16. Wanna go for a ride?
Target Market:
Men 21-26
Women 19-25
Chrysler and Fiat have teamed up to the
release of the European classic, the Fiat 500.
To catch the new target market’s attention a
new exciting logo will needed to be created
To attract the target market, the Fiat will use
that will display this a new and exciting new
some sex appeal to create interest and buzz
Fiat in the best possible image.
about the car. This half page print ad is a
perfect example of this concept.
The big idea to open the campaign will be
movie placement. This will create buzz and
excitement about the car, which in return
creates interest and eventual sales..
Old Logo Rebrand
Movie Poster:
The Fiat 500, will have product placement
in some of today’s most exciting movies.
This will create brand awareness, and
create exciting image of the car, and how
it can perform.

17. Billboard advertising will be placed in
highways, and malls. These high volume
area, will target toward men and women,
and place them in a exciting environment
that relates to them. The tag line: “Fiat
fever,” will be used with these kind of
advertising to create buzz, and curiosity
about the car.
Bus advertising will also use the Fiat fever
concept, but also challenge consumers who
use the bus, to try driving the Fiat 500.

19. Target Audience:
Boys 5-13 Girls 5-13
i
A push for a healthy America!
www.letsmove.gov
G
Secondary Audience:
Men 29-40 Women 27-40
LL
i
et up
(PSA) Get up Get Fit Go play
Today children are less likely to simply go out and Get F t
play. With the options of television, internet, and
L
L
video games, its very common for most children to
develop poor eating habits, a poor active life, and
eventually become over weight.
G.I.G. is an organization created to help encourage,
L
parents and children to get up, and go play. With the
G
use of fun typography, and neutral colors, speaks to
both boys and girls.
o play
Today children are more likely to develop eating disorders,
become overweight, and even worse social outocast. The Ad
Council educates the importance of play, and an active life.
Print Advertisement:
This type dominant ad, introduces the campaign logo “GIG.” This full page ad is a perfect example of the problem among
The full page advertisement is a call to action to both children today’s children. The look of boredom, shows that generally
and parents about how important it is for children to play, and children are bored, and not stimulated. Like the type ad this
stay active. advertisement is another call to action to get children to get up
and play.

20. Today children are more likely to develop
eating disorders such as obesity due to an
inactive life.
Out of shape figure standing confused Out of shape figure walking to couch Out of shape figure sits on couch watches other kids
Informative copy describing the problem play and football passes by figure.
This billboard is used to push the campaign
logo, and the call to action. The billboard
ties in the print campaign and reminds the Due to many factors such as television, the
internet, and video games, children have
All children need at least two hours of play a
day. The Ad council teamed up with
target audience of the logo, and the become less motivated and less
willing to play.
letsmove.gov will be spreading the message
of how important it is for children to go out and
play.
organizations behind the campaign.
Informative copy detailing the problem. Out of shape figure is offered to play and declines Campaign logo, along with orginization logo comes
while copy enters frame calling to action children and into frame
parents of how important play is.
This 30 second commercial is designed to be consistent with the print campaign.
The commercial shows how children have become disinterested, and are less likely to go out
and play. The ad is a call to action to both parents and children to get out
go play and get fit.
The web banner is an animated
banner that uses the campaign
logo as a call to action to the
target market.

21. “nature’s sweet secret”

22. Target Audience:
Women 25-45
Truvia is a zero-calorie sweetener made from
the Stevia plant. The sweetness of this plant
comes from the leaves, which are called the
rebiana. The Stevia plant was found in
northeastern Paraguay. They have been using
it in foods and beverages for over 200 years.
Most Stevia-based sweeteners use unneeded
parts of the plant. Truvia strictly uses the best
tasting part, the Rebiana. This product is made
up of all natural ingredients. These include:
Erythritol, Rebiana, and Natural Flavors. Truvia
can be used in substitute of sugar in many
different recipes. It is also ok for diabetics to
consume it.
Team Members:
Breene Ward
Ali Ferril
Tony Sorveno
Brian Schiller
Michelle Dipaollo
After we get the attention of our audience, it is Other billboards include transit advertising that will
important that we show how Truvia will fit into their be placed along train stations and other forms of
daily routines. Therefore, we included a coffee cup other public transportation. These billboards will be
below the billboard to reinforce the practical uses of in high traffic areas where consumers are likely to
Truvia for those who may not have previously seen notice and read.
the product.

23. nature’s sweet secret
Web banner: Print Advertising:
The ad’s themselves are designed to give the image that Truvia Will be used in today’s modern health magazine’s, such
has been natures sweetest secret, and has grown in use, and as, Today’s Fitness, and Better Health. Also the ad will be
popularity across the globe. There are two separate web placed in Parenting magazines that will fully reach the
banners each with a message that conveys the message of the target market.
popular use of Truvia, but also tells us how Truvia’s popularity
has spread.

24. Scene 1: The world has turned for decades Scene 2: The secret sprouted from nature’s Scene 4: Soon this pure secret was not a se-
without knowing nature’s sweet secret! purest ingredients. cret, as the world was introduced to nature’s
Camera: Zoom into rotating earth Camera: Zoom in South America sweetness!
Camera: The whole world will be seen
spreading stevia plants
Scene 5: Today, nature’s sweet secret has Scene 6: Truvia, is nature’s purest and natu- Scene 7: Truvia, nature’s sweet secret.
journeyed across the world. ral sweetener that can be used to satisfy all Camera: Shot of white background with
Camera: The whole world can be scene of our needs. Truvia logo
along with Truvia sweet surrounding the Camera: The globe, sugar, and logo can be
world seen
Half Page Advertisement: Commercial:
Half page magazine ad’s will also be used to show the range of good This television commercial will be used to show that Truvia is natures all
things truvia can do for everyday snacks, and products. natural secret, that just needs to be discovered by the consumer.