Social media & storytelling
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Social media provides a platform to tell stories and communicate with audiences. It is important to understand your audience, know your goals, and be listening and learning. When using social media to tell stories, you should develop clear goals, keep things simple, consider different perspectives, tell truthful stories that connect emotionally, and allow others to contribute and participate.
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Social media & storytelling
- 1. Storytelling & Social Media Barry Waite Professor/Program Coordinator Corporate Communications & Public Relations School of Communications, Media & Design Centennial College
- 7. A Very Short Story….
- 9. Social Media provides a platform… to tell your stories
- 11. Social Media is more about communication than about technology
- 12. Put provides incredible opportunities to communicate, engage and tell your stories
- 13. Before You Start Understand your audience Know where you are going Always be listening, looking & learning
- 14. A word about where your audience is….
- 16. Jennifer Aaker/Andy Smith, The Dragonfly Effiect
- 17. Take Flight(from The Dragonfly Effect) Develop a Clear Goal There is elegance in simplicity Reverse the Rules How might others address the challenge? Do the opposite. Tell a Good (Truthful) Story Tell stories that connect on an emotional level Design for Collaboration Enable others to contribute and choose their own weapon
- 19. Resources
Notas do Editor
- social media does enable social change through synchronized information, documentation (ability to get the word out), and coordination
- “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”