The presentation to human resource professionals at the July 2009 UK Employer's DriveIn workshop.

1. Social Media, Hiring, and You Bill Dotson WebMedley

2. Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others. If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail info@webmedley.com ! For SlideShare Viewers

3. Entrepreneur Speaker Biz Development IT Strategy TeacherHusbandFather UK Grad (‘95) Traveler Who Am I?

5. Research Mgmt Software – Partner est. its own legs – lost $ at termination

6. HC Cost Containment – fully operational on its own – money hanging out

7. WebMedley – purchased last year and growingTeaching Technology & Speaking History

8. Now Copyright 2005-8 Dotson Ventures LLC

9. Agenda Why is it popular? Two Legal Items Major Sites and HR Ideas Tools to Help You Manage Next Steps

10. What’s with these people?

11. Social Media Is Here to Stay Fun Easy Instant Feedback Transparency Humanizing Identification with Groups Research

13. Hiring and the Law Does the applicant have an expectation of privacy? Accessible info by the public or borrowed login? Wendy Bryant Becker, Attorney Labor and Employment Law Practice Group Greenebaum Doll & McDonald Direct: (859) 288-4701 E-Mail: wlb@gdm.com

14. Employee Handbook Updated? Define “social media” Employer’s right to manage brand Acknowledge right to personal time & activities Connect employee’s activities to brand Define “inappropriate” and given consequences

15. Major Sites

17. Facebook More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Stats direct from their Press Team

18. Over 50 yrs old + male view of Facebook

22. Make a Page for Your Business

24. Separate Friends from Business Update Your Privacy Categorize your applicants Use this for messaging

25. LinkedIn LinkedIn has over 43 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

29. Twitter 26 Million visitors per month and growing 80% of accounts are dead BUT… Techier & Talkier Glossary - http://mashable.com/2008/11/15/twitterspeak/

30. Tweeting a Layoff Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago On the plus side, my commute just got a lot shorter. about 10 hours ago. Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago. Walking around saying good bye to some great people and good friends. about 9 hours ago Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago

32. MySpace More Page views Fewer users than FaceBook Still worth your time when investigating backgrounds

33. Other Sites Flickr – for images YouTube – for videos Pipl.com – background research Slideshare – presentations DocStoc & Scribd - documents

34. Aggregators and Tools Desktop Tool: Tweetdeck or Seesmic Web Tool: Ping.fm or FriendFeed iPhone or Blackberry? Outlook Users: Xobni Review your web stats (if you need help, let me know)

35. Tips Be authentic ABC doesn’t work here Schedule time to review posts Automate

36. Bill Dotson859-361-4464bdotson@webmedley.com(and yes, on Facebook, LinkedIn, and Twitter!)