1. 1 Building Your Personal Brand Online International Association of Culinary Professionals Annual Conference | Portland, OR - 2010 Presented by Barnaby Dorfman Founder & CEO barnaby@foodista.com 206-255-5242 The Online Cooking Encyclopedia Everyone Can Edit © 2010 Foodista, Inc.

3. MBA, Dartmouth College

4. 15 Years Building Large-Scale Consumer Web Businesses

5. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division.

7. What Are Your Personal Brand Goals? Find work Sell books Promote a business Make professional connections Learn about social media and technology Other?

8. 3 P’s of Build a Personal Brand Online Product Brand You Place Promotion

9. 3 P’s of Build a Personal Brand Product Brand You Place Promotion

10. Defining Product “You” Content Checklist Name: Safety & Anonymity Email Address Headshot/Logo Education/Certifications Work Experience Volunteer/Community Service Accomplishments/Awards Associations/Affiliations Short Biography Photography Books/Articles Website/Blog Obsolete

11. 3 P’s of Build a Personal Brand Product Brand You Place Promotion

12. Placement: Your Website/Page Your Personal Domain: www.you.com www.instantdomainsearch.com Blog Platforms Wordpress: you.wordpress.com Blogger Wetpaint http://posterous.com/ Google Sites

14. Facebook

15. Profile

17. Flickr

18. Amazon.com

19. Recipe Sites - Foodista.com

20. 3 P’s of Build a Personal Brand Product Brand You Place Promotion

21. Promotion: Feeds & Tools Twitter Tweetdeck Friend or Follow http://oneforty.com/ Facebook Wall Newsfeeds Plaxo FriendFeed Mobile/Smartphones

22. Promotion: Making the Most of Email Your own domain: you@you.com Webmail Gmail/Yahoo/Hotmail The Power of BCC Import Contacts/Connect Accounts Mailing List Management Constant contact.com Aweber.com

23. Metrics & Measurement Search Engine Optimization Indexation Relevance Measuring Your Traffic Blog Stats Google Analytics Estimating Other Sites’ Traffic Compete.com Quantcast.com Alexa.com Twitter Metrics

24. 15 Thanks!! International Association of Culinary Professionals Annual Conference | Portland, OR - 2010 Presented by Barnaby Dorfman Founder & CEO barnaby@foodista.com 206-255-5242 The Online Cooking Encyclopedia Everyone Can Edit © 2010 Foodista, Inc.