1. LEADING THE WAY IN
SMARTPHONE AUDIENCE 1
© 2011 Dow Jones & Company, Inc. All rights reserved.

2. WSJDN is Leading the Way
in Smartphone Audience
Business/Finance Category AUDIENCE (000)
1 WSJDN 4,395
2 CNN Money 3,407
3 Yahoo! Finance 2,934
4 Bloomberg 2,478
5 Google Finance 2,237
Source: Nielsen Mobile, February 2011 2
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3. WSJDN Mobile Products
MOBILE READER FOR MOBILE READER FOR MOBILE READER FOR
MOBILE WEB
BLACKBERRY iPHONE ANDROID
App Downloads: 2.5+ Million
Mobile Web Visits: 11.2+ Million
Source: Internal March 2011; Omniture March 2011 3
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4. WSJDN Mobile Audience Profile
AUDIENCE COMPOSITION INDEX
Age 35-54 2,333,447 49.7% 111
HHI $100,000+ 2,342,100 54.5% 174
Executive/Managerial 784,433 21.8% 159
Company size — <100 Employees 814,974 22.1% 117
Company size — 100-999 Employees 658,101 17.8% 86
Company size — 1,000+ Employees 1,662,111 45.0% 129
B2B Business Purchase Decision Maker/Influencer 1,951,012 54.4% 156
Consider purchasing a new vehicle 829,392 17.8% 121
Plan on purchasing a new home in the next 12 months 569,949 12.1% 140
Influencers — Provide Frequently Advice
Computer Hardware/Software 1,662,694 36.7% 184
Financial information 970,153 22.0% 185
Travel 1,189,026 26.5% 153
Source: Nielsen Mobile @Plan, Release 1, 2011. 4
© 2011 Dow Jones & Company, Inc. All rights reserved.

5. US Tablet Products for WSJDN
iPAD APP DOWNLOADS iPAD SPECIALTY APPS WSJ 7“ANDROID APP
App Downloads: 1.4+ Million
Source: Internal Records, April 2011 5
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6. WSJ iPad App
Facts
AUDIENCE
Age 47 year old male
Individual income $242,000
Household income $292,000
Top Management 54%
College degree or higher 89% ➤ 1.3 million downloads
Use app weekly (most use daily) 81%
➤ 33 average page views per visitor
Report multiple iPads in house 22%
➤ 2 million average daily page views
Confirm deep level of engagement 68%
➤ Over 60 minutes per visit*
Recall seeing ads 53%
*As of April 6, 2011
Source: 2010 WSJ iPad App User Study. Base: Total respondents (1050). Localytics 2011 6
© 2011 Dow Jones & Company, Inc. All rights reserved.

7. Global Tablet Products
➤ Dow Jones distributes world class news, information and audience
➤ The Wall Street Journal products in Europe and Asia:
WSJ iPAD APP
WSJ iPHONE APP
• Europe and Asia editions • Europe and Asia editions
• Japanese version • Chinese and Japanese versions
• WSJ Mobile Web Site: China
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8. WSJDN MOBILE
ADVERTISING
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9. Smartphone Campaigns:
DELL
iPhone - EXPANDABLE
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10. Smartphone Campaigns:
EMERSON
EMERSON – 300 X 50 AD AND JUMP PAGE
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11. Smartphone Campaigns
Acura & Allianz
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12. WSJ on iPad: Fidelity
12
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13. WSJ on iPad: IBM
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14. WSJ on iPad: IBM
14
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15. WSJ on iPad: Rolls Royce
15
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16. WSJ on iPad: Homepage
(210x175)
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17. WSJ on iPad
SECTION FRONT CUBE (210 X 175)
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18. WSJ on iPad
2-COLUMN AD (555 X 206)
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© 2011 Dow Jones & Company, Inc. All rights reserved.

19. WSJDN on iPad
MARKETWATCH
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© 2011 Dow Jones & Company, Inc. All rights reserved.

20. Best Consumer,
Best Products
➤ Reach the most prolific
demographics
➤
➤ Ads delivered to highly
engaged user on personal &
professional mobile devices
➤ Establish brand in uncluttered
environment
➤ Break ground with new digital
ad formats from the leading
business news provider
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© 2011 Dow Jones & Company, Inc. All rights reserved.