Victoria Harres, PR Newswire Presentation - BDI 4/3/12Dallas Content Marketing & Communications Leadership Forum

•

0 gostou•390 visualizações

Business Development Institute

Victoria Harres, Director, Audience Development, PR Newswire www.bdionline.com

Negócios Espiritual

Speakers
_________________________________________

Victoria Harres, PR Newswire @victoriaharres

Adrian Parker, Intuit, @adriandparker

Eddy Badrina, Buzzshift, CherryPick, @eddybadrina

Brett Relander, Tactical Marketing Labs, @brettrelander
#PRNBDI
@prnewswire
@bdionline

Mais conteúdo relacionado

Mais de Business Development Institute

Presentation: Use Storytelling to Define Your Brand and Connect on Social Media Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.

Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...

Business Development Institute

Presentation: Combining Eyes and Ears: The Visual Search for Social Presented by: Aaron Hayes-Roth, VP of Strategic Alliances, Brandwatch & Mary Tarczynski, CMO, Ditto Labs Photo sharing on social media only continues to grow as people capture and share their passions on a daily basis. This often includes brands - but when 85% of images don’t reference the brand name in the text, how can brands and agencies accurately measure and engage with their audiences? This session will cover some of the most common use cases for social and visual measurement and explore the insights and benefits brands and agencies can gain from using social listening and analytics across visual platforms.

Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...

Business Development Institute

Presentation: Digital Marketing Strategies to Drive Enrollment Presented By: Jon Fox, President,Flightpath & Jon Wexler, Vice President of Enrollment Management, Fairleigh Dickinson University Jon Fox founded the agency that would become Flightpath in his Greenwich Village apartment in 1994. A veteran of twenty years of digital marketing, he is a recognized leader in helping organizations of all sizes maximize their investments across the web and broader channels. Jon is an exceptional business analyst focused on achieving measurable results for his clients. In his role as president, Jon drives the overall direction of Flightpath, oversees/guides digital strategy for a number of key accounts and works hard to develop and mentor his talented staff. Jon recently completed his 11th NYC Marathon. He lives in Brooklyn with his wife, kids and dog. As the vice president of enrollment management for Fairleigh Dickinson University, Jonathan Wexler is regularly traveling across the country and around the world representing FDU! Over the past four years, Wexler has worked to increase applications for freshman and transfer admissions by more than 65 percent — while collaborating on new education initiatives — including Silberman College of Business’s Saturday MBA Program and the University-wide Combined Degree Advantage Program. Wexler received his bachelor’s degree at Goucher College in Baltimore, Md. before completing a master’s in higher education administration at University of South Carolina. He joined FDU in 2008.

Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...

Business Development Institute

Presentation: People are (S)Talking: How to Get Users to Participate, Not Just Spectate Presented by: Donna Talarico-Beerman, Director of Integrated Communications, Elizabethtown College Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she is director, integrated communications. She manages the College’s official social media channels and is editor of Elizabethtown magazine and the online newsroom E-town NOW. She also collaborates with the rest of the award-winning marketing and communications team on marketing planning, media relations, copywriting and multimedia story-telling for a variety of projects. http://www.bdionline.com/

People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...

Business Development Institute

Presentation: The Power of Social Listening Presented by: Andrew Ruder,Senior Consultant & Social Business Intelligence, Brandwatch Andrew Ruder is a senior consultant in social business intelligence for Brandwatch, one of the world’s leading social media monitoring providers, where he helps enterprise organizations develop strategies for solving business challenges using social media intelligence and analytics. A SaaS veteran, Andrew’s prior experience includes roles at companies including Cision/Radian6 and Sysomos, where he assisted both brands and agencies in implementing social media intelligence solutions. Andrew earned a bachelor’s degree in business administration from Marquette University and is a proud native of Chicago, where he lives with his wife and son. http://www.bdionline.com/

The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...

Business Development Institute

Presentation: How Investors Will Communicate as the Internet Swallows Everything Presented by: Leigh Drogen, Founder and CEO, Estimize Collaboration between investors via the internet is changing the way investment decisions are made and critical research and data are sourced. In his talk, Leigh will provide an overview of how information flow between and amongst investors, companies, and the sell side is rapidly changing, the new platforms and philosophies which are facilitating this shift, and what it means for industry incumbents.

How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...

Business Development Institute

Financial Communications Society - BDI 11/06 The Future of Financial Services...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Kim Harmsen, Associate Vice President, Gregory FCA & Greg Matusky, President and Founder, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations. http://www.bdionline.com/

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: Social listening trends and the paradigm change in financial services Presented by: Melissa King, Social Analytics Consultant, Brandwatch Social media’s impact on the relationships between businesses and consumers has led to a defined shift in how the heavily regulated financial services sector interacts with customers. This session will address how FinServ professionals can leverage the insights uncovered via social listening tools (including ways to mitigate risk, what drives consumers’ decisions, and what motivates them to choose particular services) to make an impact, support customers, and generate revenue. http://www.bdionline.com/

Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...

Business Development Institute

Presentation: Digital Financial Wellness: The Future of Money Presented by: Mohamed Khalil, Head of Product, Data & Marketing, Moven Mobile technology coupled with data and behavioral sciences now allow for highly personalized, real time interactions that alter consumer behaviors. This talk will examine how the retail financial services model must adapt to survive this digital disruption. http://www.bdionline.com/

Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...

Business Development Institute

Presentation: Bitcoin & The Sharing Economy Presented by: Nikos Bentenitis, Chair, Education Committee, Bitcoin Foundation, and Founder, CoinSimple Bitcoin is a digital currency and payment network that has attracted significant attention recently. In his talk, Nikos will briefly describe Bitcoin and a few potential applications of the technology in financial services. The purpose of the talk is to provide you with a framework that you can use to think about the Bitcoin technology in your business. http://www.bdionline.com/

Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...

Business Development Institute

Presentation: Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a teen driver connected a CEO with his workforce and connected the workforce to the company strategy. Presented by: Stephani Gordon, Internal Communications Business Partner to the CEO, Zurich Insurance Group With an employee demographic that trends outside the ‘social’ scene, Zurich Insurance Group has achieved tremendous communications and engagement success by refreshing traditional marcomm channels with enticing storytelling, strong visual imagery, creative video and ‘social’ buzz. Stephani Gordon will share several executive communications project samples that include a strategy rap, a mobilization campaign built on the concept of graffiti tagging, and a CEO’s invitation to people to ‘walk away’ from their desks. This presentation is the story of coaching senior executives on what it means to connect in today’s world.

Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...

Business Development Institute

Presentation: Content is still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Content is still King: A look at best practices for creating and distributing...

Business Development Institute

Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...

Business Development Institute

Presentation: Make Friends First, Do Business Last: Relationship Marketing Using Social Media & More Presented by: Phil Gerbyshak, Director of Social Strategy, Actiance, Inc Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.

Make Friends First, Do Business Last: Relationship Marketing Using Social Med...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Joe Anthony, President, Financial Services, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: Using Social Media Ethically Presented by; Erin Wright Lothson, Corporate Counsel, Intellectual Property, Groupon, Inc. This segment will briefly discuss the Illinois Rules of Professional Conduct and how these Rules apply to Illinois lawyers and their use of social media. We will review common issues that arise by using social media and will cover recommendations and best practices to mitigate the risks of an ethics violation.

Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...

Business Development Institute

Presentation: The Power of Social Media: Attracting the Next Generation of Clients Presented by: Trevor Daughney, VP Marketing, Actiance, Inc The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate. In this presentation, you’ll learn that: These young people are increasingly on social networks and stepping away from email. Financial firms need to adjust to this change. Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch. Empowering your sellers to use social media can help close more deals.

The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...

Business Development Institute

Presentation: It’s a Marathon, Not a Sprint: How to Build a Successful Social Media Strategy from Scratch Presented by: Bethy Hardeman, Communications Manager, Credit Karma, Inc. Learn how Credit Karma grew its Facebook fanbase from the hundreds to the hundreds of thousands (and still growing!) with a slow-and-steady strategy. If there are two things I know, it’s how to train for a marathon and how to grow a social media fan following. Of course, it starts with an awesome product that people love. But what’s next? In this session, I’ll talk you through how Credit Karma has grown its social media following, mistakes we made along the way and specific strategies you can use in the financial services realm.

It’s a Marathon, Not a Sprint: How to Build a Successful Social Media Strateg...

Business Development Institute

Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.

The Power of Celebrity and Partnerships, Your Brand and Your Online Audience ...

Business Development Institute

Mais de Business Development Institute (20)