1) The document discusses the relationship between social media and social business, defining social media as any online platform that allows for social interaction, while social business utilizes social platforms to accomplish business tasks. 2) It explores why more users aged 55+ are increasingly spending time on social networking sites, potentially to stay connected with family and friends. 3) The document concludes by mentioning how game dynamics and gamification can engage users on social platforms and provides information about experimenting with the social platform Jive and attending their upcoming conference.

1. Social Business.
Tim Albright
Senior Director Community Strategy
On the internet, no one knows you are a dog.

2. Social Business
Meet Rob:
Human 1.0
© Jive confidential

3. Social Business
Definitions
Social Media = Social Business
SOCIAL MEDIA SOCIAL BUSINESS
Do
Primary
Reason or Action
1 “Be Social” Business
Task
Potential Do
Actions
2 Business “Be Social”
Task
© Jive confidential

4. Social Business
Human 1.0
What is the nexus between
Social Media and Social Business?
© Jive confidential

5. Social Business
Human 1.0
Why is my mother on Facebook?
© Jive confidential

6. Social Business
Solving a specific problem
December 2011
Age 55+
Greatest increase
in time spent on
“social networking”
Why?
© Jive confidential

7. Social Business
Human 1.0
© Jive confidential

8. Social Business
Human 1.0
Some Concluding Thoughts:
Game Dynamics.
(Gamification)
© Jive confidential

9. Social Business
Engage with Jive
Experiment with Jive:
www.jiveon.com
Meet your peers:
www.jivesoftware.com/jiveworld
bootcamp and conference.
9 – 11 October
Las Vegas
© Jive confidential

10. the end
tim.albright@jivesoftware.com | + 1 . 5 1 2 . 6 3 2 . 1 8 1 0 (GMT -5)