Paul Gennaro, Chief Communications Officer & Senior Vice President, Corporate Communications, AECOM www.bdionline.com

1. B2B Social Communications Leadership Forum
Paul J. Gennaro
SVP & Chief Communications Officer, AECOM Technology Corp.

2. AECOM Overview
Company Overview & Project Portfolio
– A global leader
• Professional Technical and Management Support Services
• Key end markets: Construction Services; Environment; Energy; Facilities; Government; Real Estate;
Transportation; and Water
– Broad range of services, including:
• Architectural Planning/Consulting and Engineering Design
• Asset/Facilities Management
• Design-Construct/Public-Private Partnerships
• Environmental Health and Safety
• Government Support
• Management Support
• Program, Cost and Construction Management
• Specialist Consultancy
• Transportation Planning
– 45,000+ employees operating in more than 130 countries
– US$8.1 billion of revenue during the 12 months ended Dec. 31, 2011
– Currently No. 353 on the Fortune 500 list
– Ranked by Ethisphere as one of the World’s Most Ethical companies
– Recognized by the U.S. Chamber of Commerce’s Business Civic Leadership Center as
honoree for Best Corporate Stewardship
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3. AECOM Corporate Communications Operational Imperatives
1. Communications Excellence
2. Customer Delight
3. Team Effectiveness and Cohesiveness
Manage Corporate Communications as a Business
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4. Corporate Communications Enterprise Objectives
1 2 3 4 5
Drive Enable a Elevate Maximize Deliver
Brand collaborative, Corporate global Financial
optimization connected Reputation Professional Communications
across and through an Technical that
enterprise engaged culture integrated Excellence positively
through enterprise position
a robust and AECOM
Internal global with the
Communications campaign financial
program community
6
Advance and optimize all internal and external Communications Channels
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5. Chatter: Internal Micro-blogging
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6. SharePoint and WordPress: Internal Blogs
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7. AECOM Corporate Twitter feed: 7,198 followers
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8. AECOM’s Twitter Feeds
FOLLOWERS
EconomicsAECOM 197
CSO 205
AECOMUrbanSOS 354
Tishman Construction(CS) 534
EnvironAECOM 795
WaterAECOM 882
TransportAECOM 1147
DesignPlanAECOM 1698
ArchitectAECOM 1808
Davis Langdon LLC(PCC) 1841
AECOM (CORP) 7198
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9. YouTube: 100 videos / >62,000 views / 320 subscribers
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10. LinkedIn: 30,045 followers
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11. Facebook: Building a Closer Relationship with Our Clients, Audience
AECOM’s UrbanSOS product/service page facts:
– 1,670 Likes/Follows
– Information detailing the
UrbanSOS competition
and its mission
– Continuous coverage of
participants accompanied
by posts and images
which generate a
great deal of feedback
by page followers
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12. ONE e-publication and social media tray
– Bi-annual interactive e-pub
for iPad and desktop now on
Issue 4
– Videos, stories, interactive
features
– Integrated sharing options
include Facebook, Twitter,
LinkedIn and more. Link back
to official www.aecom.com so
that readers share in both the
rich media and more detailed
AECOM website platform
one.aecom.com
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13. Positioning Spectrum
Competitor Brand Landscape
Pride
Socially responsible
Responsiveness
Passion for the work
Making a difference
Rigor and discipline Long term
No surprises; on time
True integration Sustainable
Opportunities
Integrity Shaping a better future
Peace of mind
Global Do what it takes Human progress
Fresh thinking
Big Relationships Superior results/product
Technical expertise Collaborative Access to talent, resources
Breadth of services Objective
Vision Based
Experience Client centric
Engineering “Why you do it”
Knowledge sharing
Architecture
Benefit Based
Environmental
“What your audiences receive”
Transportation
Approach Based
“How you do it”
Asset and Process Based
“What you have/do”
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14. Page 14

15. YouTube: 100 videos / >62,000 views / 320 subscribers
– Video postings on YouTube average
three to four per month
– Organic submissions are focused
strongly on people and social
responsibility
– Corporate-produced videos leveraged
multi-continental coordination to create
14 business line videos and three
internal videos on a tight budget
– These videos also appear in various
places on our AECOM.com and
myAECOM intranet websites
– Postings on YouTube are mostly
dependent on the AECOM submitters.
Approval criteria includes
appropriateness for an external
audience, client approval, signed
releases, no copyright infringement
– Commenting is disabled on the videos
due to abuses
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16. Customized Corporate Video Ensemble
– Produced one three-minute general video along with 14 one-minute supplementary business
line videos
– 20+ business line leaders were consulted about the projects’ matrix and scripts
– 20+ Enterprise Communications Leaders acted as liaisons for the production
– 100+ employees participated in on-camera roles on project sites and offices
– 35 projects were shot as filtered
through business line and geography
recommendations as well as the cost-effective
logistics in getting employees and video crew
to the location
– 11 cities in eight countries over five continents
were used for the project office shoots
– 33 global employees from across all business
lines and geographies took part in six roundtable
discussions videotaped on a range of AECOM
issues
– Used a combination of in-house and external
editing to keep cost down
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17. Our Opportunities
1. Continue to evolve our social media
strategy to align with the needs, and
opportunities, of our internal customers
2. Fully embed social media into our global
corporate communications and marketing
communications program
3. Vision-based messaging
– Corporate Social Responsibility
– Sustainability
– World’s Most Ethical Companies
– Philanthropy/volunteerism
– Excellence Awards, Young Professionals
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18. B2B Social Communications Leadership Forum
Paul J. Gennaro
SVP & Chief Communications Officer, AECOM Technology Corp.