SlideShare uma empresa Scribd logo
1 de 19
Social
            Media is
Q
           Marketing
           Nirvana!

Marketer
Marketer
What???


                            I hate this company
           This product does not work

                       Have you called them? Ugh!
Marketer    You should try working there!
This
            Company
           will be easy
                 &
             helpful

Customer
I will love
           the product
            & service
           will be great


Customer
What???

                           It is your fault!
           Jump through these hoops to get help

                       We are not available
Customer   The system is down
Damn it! I will
           tell everyone I
            know about
           this company!


Customer
Our Service
         Department is
         great & happy!
       They have balloons




Marketer
I know!
           Customers
           want social
            service!

Marketer
They
            I finally   love us
           got help!




Customer                  Marketer
Need help?   Huh?
              Just
            complain
           as loud as
            you can!

Customer                Marketer
Welcome to @YourService
 Customers and Employees own the brand

 Winning in social requires a culture shift!

 The change starts at the top
Social Service is a Failure
 Social Service is not about shutting up the loudest
 Customers!

 Each interaction must drive change through all
 service channels

 Customers prefer social! Not! Sorry this is a myth
The Winning Formula

        CE x P =
    Social Media Success (or Failure)
Defining CE
  Company Experience is equal to:
      (Product Experience +
      Customer Interactions +
       Employee Experience)
Defining P


     Passion
The Power is in You!
 Do not be afraid to share realities upward

 Stories Drive Change! Use them

 Every action you take sends a message! Try a
 capital ‘C’
@YourService
Preorder today!
• Available April 24 in the United
  States
• Available Early May, 2012 in the
  UK
I look forward to chatting further!
@FrankEliason

Mais conteúdo relacionado

Mais procurados

Roomvine Venues - Engage and interact with your in-store customers
Roomvine Venues - Engage and interact with your in-store customersRoomvine Venues - Engage and interact with your in-store customers
Roomvine Venues - Engage and interact with your in-store customersSameer Noorani
 
10x of customer marketing approach (2)
10x of customer marketing approach (2)10x of customer marketing approach (2)
10x of customer marketing approach (2)kaushikrozekar
 
Slideshow, latif,ali
Slideshow, latif,aliSlideshow, latif,ali
Slideshow, latif,aliAli Latif
 

Mais procurados (6)

Roomvine Venues - Engage and interact with your in-store customers
Roomvine Venues - Engage and interact with your in-store customersRoomvine Venues - Engage and interact with your in-store customers
Roomvine Venues - Engage and interact with your in-store customers
 
Cover Letter
Cover LetterCover Letter
Cover Letter
 
Tactics to Build Positive Word-of-Mouth
Tactics to Build Positive Word-of-MouthTactics to Build Positive Word-of-Mouth
Tactics to Build Positive Word-of-Mouth
 
10x of customer marketing approach (2)
10x of customer marketing approach (2)10x of customer marketing approach (2)
10x of customer marketing approach (2)
 
MTM report
MTM reportMTM report
MTM report
 
Slideshow, latif,ali
Slideshow, latif,aliSlideshow, latif,ali
Slideshow, latif,ali
 

Destaque

Leadership in Customer Service,Administration Relations
Leadership in Customer Service,Administration RelationsLeadership in Customer Service,Administration Relations
Leadership in Customer Service,Administration RelationsDavid Maes
 
Leadership in Customer Service: Delivering on the Promise
Leadership in Customer Service:  Delivering on the Promise    Leadership in Customer Service:  Delivering on the Promise
Leadership in Customer Service: Delivering on the Promise Victor Gridnev
 
Service Leadership
Service LeadershipService Leadership
Service Leadershipasuarea48
 
Workers%20 participation%20in%20management%202
Workers%20 participation%20in%20management%202Workers%20 participation%20in%20management%202
Workers%20 participation%20in%20management%202Soumya Sahoo
 
Leadership artifact customer service, values, & working styles
Leadership artifact   customer service, values, & working stylesLeadership artifact   customer service, values, & working styles
Leadership artifact customer service, values, & working stylesNicole Cartier
 
Leadership and customer service slideshare
Leadership and customer service slideshareLeadership and customer service slideshare
Leadership and customer service slideshareRob Elkington
 
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalContent Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
 
Leadership Communication
Leadership CommunicationLeadership Communication
Leadership CommunicationBobbyOlszewski
 
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...PTC
 
Creating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with TechnologyCreating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with Technologyion interactive
 
Leadership concepts and theories
Leadership concepts and theoriesLeadership concepts and theories
Leadership concepts and theoriesalaguraja76
 

Destaque (12)

Leadership in Customer Service,Administration Relations
Leadership in Customer Service,Administration RelationsLeadership in Customer Service,Administration Relations
Leadership in Customer Service,Administration Relations
 
Leadership in Customer Service: Delivering on the Promise
Leadership in Customer Service:  Delivering on the Promise    Leadership in Customer Service:  Delivering on the Promise
Leadership in Customer Service: Delivering on the Promise
 
Service Leadership
Service LeadershipService Leadership
Service Leadership
 
Workers%20 participation%20in%20management%202
Workers%20 participation%20in%20management%202Workers%20 participation%20in%20management%202
Workers%20 participation%20in%20management%202
 
Leadership artifact customer service, values, & working styles
Leadership artifact   customer service, values, & working stylesLeadership artifact   customer service, values, & working styles
Leadership artifact customer service, values, & working styles
 
Leadership and customer service slideshare
Leadership and customer service slideshareLeadership and customer service slideshare
Leadership and customer service slideshare
 
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalContent Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
 
Leadership Communication
Leadership CommunicationLeadership Communication
Leadership Communication
 
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...
High Performance PLM: Key Success Factors for PLM Strategy, Implementation, a...
 
Disney Institute -- Lessons In Leadership And Customer Service Cropped
Disney Institute -- Lessons In Leadership And Customer Service    CroppedDisney Institute -- Lessons In Leadership And Customer Service    Cropped
Disney Institute -- Lessons In Leadership And Customer Service Cropped
 
Creating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with TechnologyCreating an Interactive Content Strategy that Works with Technology
Creating an Interactive Content Strategy that Works with Technology
 
Leadership concepts and theories
Leadership concepts and theoriesLeadership concepts and theories
Leadership concepts and theories
 

Semelhante a Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum

@YourService. The business world has flipped and small business can capitaliz...
@YourService. The business world has flipped and small business can capitaliz...@YourService. The business world has flipped and small business can capitaliz...
@YourService. The business world has flipped and small business can capitaliz...OpenKnowledge srl
 
Selling to a skeptical society
Selling to a skeptical society  Selling to a skeptical society
Selling to a skeptical society Russell White
 
If you build it... they won't come: Achieving adoption
If you build it... they won't come: Achieving adoptionIf you build it... they won't come: Achieving adoption
If you build it... they won't come: Achieving adoptionSunir Shah
 
Startup marketing plan
Startup marketing plan Startup marketing plan
Startup marketing plan Joseph Abraham
 
Customer complaints are important
Customer complaints are importantCustomer complaints are important
Customer complaints are importantPatt Timlin
 
February 2013: Showing Customers Love
February 2013: Showing Customers LoveFebruary 2013: Showing Customers Love
February 2013: Showing Customers LoveJeannie Walters, CCXP
 
Bsu customer service workshop march 2014
Bsu customer service workshop   march 2014Bsu customer service workshop   march 2014
Bsu customer service workshop march 2014michellebaker
 
10 Modern Marketing Lessons from Don Draper
10 Modern Marketing Lessons from Don  Draper10 Modern Marketing Lessons from Don  Draper
10 Modern Marketing Lessons from Don DraperBahia Nar
 
Advocacy Advantage: Palo Alto
Advocacy Advantage: Palo AltoAdvocacy Advantage: Palo Alto
Advocacy Advantage: Palo AltoInfluitive
 
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتال
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتالفایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتال
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتالدرمسیر بازاریابی دیجیتال
 
March 2013 customer experience innovation
March 2013 customer experience innovationMarch 2013 customer experience innovation
March 2013 customer experience innovationJeannie Walters, CCXP
 
Delivering Customer Service in a Social Media World
Delivering Customer Service in a Social Media WorldDelivering Customer Service in a Social Media World
Delivering Customer Service in a Social Media WorldParature, from Microsoft
 
Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketingCitibank N.A.
 
Archives from my sales and marketing blog
Archives from my sales and marketing blogArchives from my sales and marketing blog
Archives from my sales and marketing blogDan Galante
 

Semelhante a Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum (20)

@YourService. The business world has flipped and small business can capitaliz...
@YourService. The business world has flipped and small business can capitaliz...@YourService. The business world has flipped and small business can capitaliz...
@YourService. The business world has flipped and small business can capitaliz...
 
Selling to a skeptical society
Selling to a skeptical society  Selling to a skeptical society
Selling to a skeptical society
 
If you build it... they won't come: Achieving adoption
If you build it... they won't come: Achieving adoptionIf you build it... they won't come: Achieving adoption
If you build it... they won't come: Achieving adoption
 
Startup marketing plan
Startup marketing plan Startup marketing plan
Startup marketing plan
 
Customer complaints are important
Customer complaints are importantCustomer complaints are important
Customer complaints are important
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
 
Marketing
MarketingMarketing
Marketing
 
February 2013: Showing Customers Love
February 2013: Showing Customers LoveFebruary 2013: Showing Customers Love
February 2013: Showing Customers Love
 
Bsu customer service workshop march 2014
Bsu customer service workshop   march 2014Bsu customer service workshop   march 2014
Bsu customer service workshop march 2014
 
10 Modern Marketing Lessons from Don Draper
10 Modern Marketing Lessons from Don  Draper10 Modern Marketing Lessons from Don  Draper
10 Modern Marketing Lessons from Don Draper
 
Advocacy Advantage: Palo Alto
Advocacy Advantage: Palo AltoAdvocacy Advantage: Palo Alto
Advocacy Advantage: Palo Alto
 
Hero-Training
Hero-TrainingHero-Training
Hero-Training
 
Pet expo slides 2013
Pet expo slides 2013Pet expo slides 2013
Pet expo slides 2013
 
Customer experience
Customer experienceCustomer experience
Customer experience
 
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتال
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتالفایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتال
فایل ارائه علیرضا بیات در دورهمی شانزدهم در مسیر بازاریابی دیجیتال
 
March 2013 customer experience innovation
March 2013 customer experience innovationMarch 2013 customer experience innovation
March 2013 customer experience innovation
 
Delivering Customer Service in a Social Media World
Delivering Customer Service in a Social Media WorldDelivering Customer Service in a Social Media World
Delivering Customer Service in a Social Media World
 
Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketing
 
Archives from my sales and marketing blog
Archives from my sales and marketing blogArchives from my sales and marketing blog
Archives from my sales and marketing blog
 
Creativity-in-Cosmetics
Creativity-in-CosmeticsCreativity-in-Cosmetics
Creativity-in-Cosmetics
 

Mais de Business Development Institute

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...Business Development Institute
 
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Business Development Institute
 
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Business Development Institute
 
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Business Development Institute
 
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Business Development Institute
 
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...Business Development Institute
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...Business Development Institute
 
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...Business Development Institute
 
Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Business Development Institute
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...Business Development Institute
 
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Business Development Institute
 
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Business Development Institute
 
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Business Development Institute
 
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Business Development Institute
 
Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Business Development Institute
 
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Business Development Institute
 
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Business Development Institute
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...Business Development Institute
 
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Business Development Institute
 
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...Business Development Institute
 

Mais de Business Development Institute (20)

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
 
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...
 
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
 
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
 
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
 
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
 
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
 
Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
 
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
 
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
 
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
 
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
 
Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...
 
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
 
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
 
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
 
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
 

Último

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 

Último (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 

Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Leadership Forum

  • 1.
  • 2. Social Media is Q Marketing Nirvana! Marketer
  • 4. What??? I hate this company This product does not work Have you called them? Ugh! Marketer You should try working there!
  • 5. This Company will be easy & helpful Customer
  • 6. I will love the product & service will be great Customer
  • 7. What??? It is your fault! Jump through these hoops to get help We are not available Customer The system is down
  • 8. Damn it! I will tell everyone I know about this company! Customer
  • 9. Our Service Department is great & happy! They have balloons Marketer
  • 10. I know! Customers want social service! Marketer
  • 11. They I finally love us got help! Customer Marketer
  • 12. Need help? Huh? Just complain as loud as you can! Customer Marketer
  • 13. Welcome to @YourService Customers and Employees own the brand Winning in social requires a culture shift! The change starts at the top
  • 14. Social Service is a Failure Social Service is not about shutting up the loudest Customers! Each interaction must drive change through all service channels Customers prefer social! Not! Sorry this is a myth
  • 15. The Winning Formula CE x P = Social Media Success (or Failure)
  • 16. Defining CE Company Experience is equal to: (Product Experience + Customer Interactions + Employee Experience)
  • 17. Defining P Passion
  • 18. The Power is in You! Do not be afraid to share realities upward Stories Drive Change! Use them Every action you take sends a message! Try a capital ‘C’
  • 19. @YourService Preorder today! • Available April 24 in the United States • Available Early May, 2012 in the UK I look forward to chatting further! @FrankEliason