Case Study: Crossing Country Lines with Mobile Presented by: Amit Aghara, Sr. Solutions Engineer, Financial Services, Kony Solutions, Inc. Innovative strategies and best practices for delivering social/mobile engagement globally without losing localization. \www.bdionline.com

1. Global Innovation with
Mobile Technology
Amit Aghara
Sr. Solutions Engineer
Kony Solutions
November 2010 More resources:More resources:More resources:More resources: www.konysolutions.comwww.konysolutions.comwww.konysolutions.comwww.konysolutions.com

2. Social Media
Majority of Social
Media traffic is
& Mobile
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Media traffic is
generated through
mobile devices.

3. Mobile OS evolution, 2005 to 2011
9.1 9.2 9.3 9.4 9.5
5.4.9 Garnet 6.0 Cobalt Access Linux? PRE
TrackBall OS Storm OS
Foundation
One
Foundation
Two
OS 6
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2005 20072006 2009 20102008
5.0 6.16.0 7.06.5
2.22.01.0
1.0
2011
2.0
3.0
2.2
4.0

4. Global market potential for mobile users
Mobile Banking Users previously
Unbanked
Mobile Personal Payments (P2P) Domestic
Payment Volumes in $
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Source: Edgar, Dunn & Company 2009; currency US dollars

5. Mobile application options
A better user experience means more complexity
ON DEVICE (Rich) CLIENT
•Advanced phone functions
•Richest user experience
•Offline capabilities
•Platform fragmentation
INCREASING
COMPLEXITY
TABLETS, GADGETS & DESKTOP
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SMS/TEXT
• Simple functionality
• Delivers basic content
• Ubiquitous access
MOBILE WEB
Reaches across multiple
OSs
Limited phone functions
Requires connectivity
COMPLEXITY
LOW User Experience HIGH

6. Development challenges
The ones you know about
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PRODUCTION SERVICES
APPLICATION DEVELOPMENT
J2ME

7. • Mobile Phones
• Tablets
• Social Gadgets
• Laptop and desktop
PCsPCs

8. Financial Services applications 2010
Consumer Banking
Rewards & Loyalty Program Mgmt
Consumer & Business Credit Cards
Business Credit Cards
Treasury Services & remote approval
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Treasury Services & remote approval
processes
Mobile Brokerage & Financial Research
Remote check, payment and data
capture
Mobile wallet and payment apps
P 2 P & Bump
Insurance Glovebox App

9. Kony Security for consumer solutions
PII and OFX compliance
PCI certifiable
Secure HTTP – HTTPS SSL 3.0 / TLS 1.0
AES device data encryption
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AES device data encryption
Device Management (lock-out, time out)
SAS 70 certified hosting available

10. Customer Profile: Global Bank
ProfileProfileProfileProfile • Global financial services company with 200+ million
customer accounts and operations in over 140
countries
ScopeScopeScopeScope • Deployment of mobile banking and commerce
applications on iPhone, Android, BlackBerry,
Windows Mobile, Palm, Symbian, mobile web
• Launch in 46 countries, servicing more than 100MM
customers
ChallengeChallengeChallengeChallenge • Needed rich, native applications with enhanced
functionality
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functionality
• Reduce costs of supporting deployed solution
• Improve mobile web optimization
• Aggressive deployment plan (6 weeks from contract
to production)
MobileMobileMobileMobile
SolutionSolutionSolutionSolution
• Back-end integration with API and web services
• Consumer credit functionality with location-based
services (ATM & branch locater)
• Remote Deposit Capture
StatsStatsStatsStats • 8 developers
• More than 100 screens
• 1st deployment in July, additional countries thereafter

11. Customer Profile: Global Brokerage
Profile • Online stock brokerage firm and Canadian Bank
Scope • Deployment of mobile trading application on
iPhone, Android, BlackBerry, Windows Mobile,
Palm, and mobile web
Challenge • Needed competitive native applications across
multiple platforms
• Support 3 languages and 20+ million customers
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• Required high volume production platform
Mobile
Solution
• Back-end integration with API and web services
• Stock and mutual fund trading
• Real-time streaming quotes and information
Stats • More than 200 screens
• 4 developers
• Go live in December

12. Mobile/Social Finance: What’s now?
Remote Deposit Capture
P2P payments
Retail Payments
Event-triggered alerts
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Location-awareness with
social networking
Tablets for F/A’s & high net
worth individuals
Social Network Gadgets
Product placement
What’s Next? Come talk to us..

13. More information
Visit our Resource Center to learn more:
http://www.konysolutions.com/resource-center
White papers
Case studies
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