Presentation: Listening to Influence Presented by: Alberto Canal, Vice President of Corporate Communications, Verizon Communications, Inc. Tapping into a strong pipeline of influencers focused on the connected home of the future

1. A Community
of Innovators
Alberto Canal
alberto.c.canal@verizon.com
@acanal
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

2. What Would You Do With a
100 Megabit Connected Home?
Turn lights
on/off
Cloud
Gaming
Tablet
Homework
Time. Shut
Off Games/TV.
Set Security
System
Thermostat
Control
Control
Lighting
Remote
Dishwasher
Smartphone
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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3. M.I.T. - Cambridge, Massachusetts
Goal: To enhance the company’s relationship with the tech start-up community
and to help develop Verizon’s reputation as a technology innovator
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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4. Participating Startup Companies
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

5. Offline
Community
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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6. Participating Startup Companies/NYC
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

7. Our First Three Meetups…
Results
•
•
•
500 + attendees; 1,100 + people engaged on a regular basis vial social and digital
channels
We established partnerships with the MIT Enterprise Forum, Mashable Meetup,
and Fosterly
Surveyed attendees on key topics such as Connected Home, tech trends, etc.
Content Program
•
•
•
•
Partner content – startups that demoed at meetups; contributed posts to Verizon
news center
Brand journalist posts – journalists wrote for the Verizon news center on related
topics
Content distributed to the community via Twitter, LinkedIn, Meetup, Eventbrite email, YouTube and partner social/digital channels
On Twitter alone we’ve generated several hundred tweets
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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8. News Releases
Shh! Don’t tell Marriott
Blogs
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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9. What did we miss?
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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