Presentation by: Sarah Carter, VP, Marketing, Actiance www.bdionline.com

1. Mobile, Social & Financial Services
Sarah Carter, VP Marketing
Actiance, Inc.
Confidential and Proprietary © 2011, Actiance, Inc.
All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

2. About Actiance
Enable the New Internet
– 4,500+ Web 2.0 apps, Unified
Communications, Social Networks
Global operations
– USA, EMEA, India, Asia/Pacific
Market Leader
– 9 of the top 10 US banks
– Top 5 Canadian banks
– 3 of the top 5 energy companies
Broadest Partner Ecosystem
– Technology alliances

3. Why am I standing here today?
I run social media for Actiance
I have a global remit, with varied experience
– From driving taxi’s, to taking companies through IPO, to training teams on Social Media, to
implementing campaigns, to an officer of the company.
I work with financial services customers on policies, best practice Social
Media adoption, engage with the regulators
My name is Sarah and I’m social.
Twitter: @SarahActiance
LinkedIn: http://www.linkedin.com/in/sarahlouisecarter
My biggest challenge?
2

5. So what would we want to use it for anyways?
Sales & Marketing
Promotions
Advertising
Branding
HR & Admissions
Background checks
Recruiting
Scientists & Researchers
Information exchange
Collaboration
IT
Investigation of security breaches
Students
Collaboration

6. Impact of Mobile
Social media accelerating mobile growth
More flexible working arrangements
Sophistication of mobile phones
Availability of more services
Means you can get to anyone wherever, whenever

7. Mobile simply exacerbates risk..
Data Leakage Incoming Threats User Behavior
Personal Employee
Malware, Spyware Productivity
Information
Viruses, Trojans Bandwidth
Intellectual Property
Inappropriate Explosion
Credit Card,
Content Every employee is
SSN
the face of the
Patient Records business

8. Pg. 7

9. FINRA Regulatory Notice 10-06:
Guidelines for Social Networks
Regulation Social Network and Web 2.0 Impact
SEC Rules 17a-3 and 17a-4 and
NASD Rule 3110 Retain records of communications related to business
Electronic forum & chat rooms, content posted to social media may constitute
Public Appearances a public appearance
Prior Approvals Wall postings require prior approvals
Participation Real-time participation on social networks equals participation
For instance communications between research and investment banking
FINRA Regulatory Notice 07-59 departments should be restricted
Only those subject to firms supervision should have access, provide training
Restrict Personnel prior to engagement, prohibit or restrict those who pose a compliance risk.
Restrict access with technology.

11. Mobile, Social and Finance
98% of college students use a mobile device
40% of them cannot go without checking their social connections for more than 10 minutes
– SOURCE: CourseSmart and Wakefield Research, June 2011
– (http://www.schools.com/news/study-examines-impact-of-mobile-devices-and-tech-on-the-college-experience.html)
250 million of the 600 million on Facebook access through a mobile device
– SoURCE: Facebook, May 2011
15% of online banking users are aware of a mobile banking site/application
10% use mobile to bank
<1% - have used an application to bank
42% want the bank to contact them through the mail.
– SOURCE: Forsee Results: United Kingdom Data (http://callcenterinfo.tmcnet.com/news/2011/05/25/5532876.htm )
In the USA Gen Y accounts for $2.4 trillion worth of personal income
In 2025 Gen Y will account for 46% of personal income
Source: Javelin Research http://www.stltoday.com/business/local/article_719f49d8-15e6-5c5d-
94b7-992ab12d9f97.html?print=1

12. Contact

13. Adoption of Social by Demographic
87% of Gen Y have at least one social networking account, this drops to 77%
when looking at Gen X. Gen ZZZ (the seniors) bottom out at 47%
Base 26,749 online adults, USA, Source: Forrester Research, June 2011
Percentage of those who check financial accounts at least once a month on a
mobile device
Gen Y: 16%
Gen X: 12%
Young Boomers: 6%
Old Boomers: 3%
Seniors: 3%
Base 24,382 US online adults who own a mobile phone, Forrester Research June
2011
Pg. 12

15. It’s easy to see results..
Pg. 14

16. Perhaps the worm is turning…
15 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

17. More Info?
www.actiance.com
Visit the Actiance Collateral Library at
http://actiance.com/products/collateral-library.aspx
Specific Questions?
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: scarter@actiance.com
650 631 6452 (desk)
415 806 9504 (cell)
+44 (0) 7970 729068 (UK mobile)

18. To infinity….. And beyond..
Sarah Carter, VP Marketing
Actiance, Inc.
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance