Presentation: Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel Presented by: Aaron Clossey, Social Media Manager, Jetsetter Inspiration is core to Jetsetter’s content strategy. Through platforms like Pinterest & Instagram, see how Jetsetter strives to evoke a sense of influence and connectivity around travel through the use of beautiful visuals. www.bdionline.com

1. Visualize the Journey: How Jetsetter Leverages
Pinterest & Instagram to Inspire Travel
Aaron Clossey, Social Media Manager
@CLOSSBOSS

2. What is Jetsetter?
Flash
Retail
Travel Planning
Mobile
Up to 40% off top-tier
properties for a limited
time only.
Over 1,000+ of the
world’s best hotels
bookable round-the clock
at best-available rates.
Our experts help members
book trips and provide
insider recommendations
about where to go, what to
do and where to stay.
Award-winning iPhone
and iPad apps
increasingly engage
members with our suite
of products on-the-go.
Jetsetter Journeys features
private, customizable,
luxury travel itineraries,
ready-to-book.
Jetsetter Now features
same-day, mobile only
deals at rates up to 60%
off.
30-40 properties
available per week.
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3. Our Social Ecosystem
5.5 million

4. What do
you feel?

5. Role for social.
Inspiration
Brand
Awareness
Connectivity
Customer
Responsiveness
Site
Traffic
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6. A look at the facts.*
*Google Travel Study: June 2013
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7. Content. Content. Did I say content?
Content
is King.
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8. Road rules for Pinterest.
1.
2.
3.
4.
5.
Cover your bases.
Stand out from the clutter.
Mix it up.
Embrace your influencers.
Fuel (p)inspiration.
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9. 1. Cover your bases.
•
Think outside the box.
Visually show what you
have to offer in the most
compelling way.
•
Ensure your site is
optimized for Pinning.
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10. 2. Stand out from the clutter.
•
See and be seen in the feed
through resizing imagery.
•
Test text overlay and CTA’s
on imagery.
•
Catch the attention of your
pinners.
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11. 3. Mix It Up.
•
Do not just pin your own content.
•
Test different pin times to best
understand when your audience is
most engaged.
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12. 4. Embrace your influencers.
•
Charge influencers with
curating content through
Group Boards.
•
Identify relevant verticals
you may want to tap into.
•
Establish long-term brand
evangelism.
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13. 5. Fuel (p)inspiration.
•
Once you find your sweet
spot, don’t let it go.
•
Rally your community
around a passion point
through Pinterest-exclusive
contests.
4.4 mill Followers
130,000+ Repins
1,100+ Participants
40,000 Pins
+150% Traffic to Jetsetter
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14. Road rules for Instagram.
1.
2.
3.
4.
(Real)Timing is key.
It’s an art and a science.
Empower your advocates (and employees.)
Reward & recognize.
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15. 1. (Real)Timing is key.
•
Be in the moment. Connect your
followers to the experience.
•
Capitalize on relevant events and
trends.
•
Give an insider’s look or exclusive
access to the viewer.
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16. 2. It’s an art and a science.
•
Provide a new perspective for your
viewers.
•
Come off as authentic. No stock photos
necessary.
•
Evoke as much emotion as possible.
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17. 3. Empower your advocates (and employees.)
•
Establish an internal email distribution list
for submissions.
•
Humanize the message with attribution.
This helps create conversation.
•
Mobilize your community with a hashtag.
They’ll create visual content for you.
1,600+ submissions to date
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18. 4. Reward & recognize.
•
Provide advocates with recognition when it’s
due.
•
Reward participation in ways that are valuable
to your target audience.
•
Tie your brand directly to consumer
experiences.
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19. #Thanks
Aaron Clossey
Social Media Manager
646.524.9990
aclossey@jetsetter.com
@CLOSSBOSS