How to Use Twitter For Business Rick Burnes, Inbound Marketing Manager, HubSpot www.bdionline.com

1. How to Use Twitter for Business Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes BDI Webinar – November 4, 2009

2. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 2

4. Traditional Marketing (Outbound) 4

5. Marketing Today (Inbound) 5

6. How Do the Best New Companies Market? 6 1950 - 2000 2000 - 2050

8. Blogging

9. Social Media

10. SEO

12. Promote

14. Target

16. Landing Pages

17. Email

18. Lead Intelligence

19. Lead Mgmt

20. AnalyticsCustomers

21. 8 Twitter’s Roles in Inbound Marketing Blogging SEO Pay-Per-Click Twitter Email Website Visitors Leads Twitter Customers

22. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 9

23. What IS Twitter?

24. What Are the Uses? 11

26. Sticky

28. Used widely

30. How to Succeed With Twitter

31. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 16

32. Start by Building a Network 17 How do you build an engaged network?

33. You Already Have the Skills 18 You Just Do It Offline Meeting people Building relationships Asking questions Answering questions Building trust Building a reputation

34. Company Profile? Personal Profile?

35. Let Your Brand Shine

36. Put a Bio in Your Profile Avg Followers

37. Put a Link in Your Profile Avg Followers

38. Follow People Updates from the people you follow appear on your homepage.

39. Follow to Get Followers

40. Follow People Who Follow You

41. How to Find People to Follow twitter.grader.com/search

42. See Who Thought-Leaders Follow twitter.com/dmscott

43. Build a Company List 28 http://twitter.com/HubSpot/hubspotters

44. Follow Your Brand in Conversations

45. Engage With Your Network 30

46. Engagement Dominates 31

47. What Are Twitter Applications? 32 One telephone number, many ways to call. One Twitter handle, many ways to tweet.

48. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 33

49. Share Content With Your Network Content Rule #1: It must be useful/interesting/fun

50. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases 35

51. A Word of Caution Don’t Tweet too much about your product. NOBODY CARES. Create content that’s useful and interesting to your target personas.

52. Conversation & Distribution 37 Conversation AND Distribution

53. Good Content Spreads 38 If you provide interesting content, your network will retweet it.

55. Free trials

56. Software documentation

57. New data

58. Funny videos

60. Agenda About HubSpot & Inbound Marketing Why Businesses Should Use Twitter Building a Twitter Network Sharing Content & Driving Traffic Twitter Measurement & ROI 41

63. How to Track Your Funnel Track visitors. Track leads. Track customers. 46

64. Track Conversions Traffic to HubSpot.com Selected Channels 47

65. 48 Final Thoughts …

66. Build Leverage 49

67. Too Many Pieces to Put Together! 50 d.j.k. on flickr

68. HubSpot Puts the Pieces Together 51

69. Thank You! Sign up for a free trial of HubSpot: www.hubspot.com/trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes Available to answer questions anytime: www.inboundmarketing.com/forum