A brief overview of the work I have done so far with my Internship at the NHL.

1. Bernice Denehan Database Marketing and Web Analytics Internship Direct Digital Marketing Department

2. Shop.nhl.com: Merchandise Banners Over 600 promotional merchandise banners created for use on NHL.com and team sites

3. Shop.nhl.com FLASH BANNERS: Social Networking- Creating posts daily, revising Facebookbanner/profile image and thumbnail Proofing all GSI and licensee creative Comparative Analysis of other league storefronts and ecommerce best business practices Catalog Proofing Creating tagged links to track placement effectiveness Compiled list of NHL licensees to further add new vendors to the site Social:

4. Auctions Web banners, and print materials for NHL Auctions including: “Hockey for Huggies” -Web Banners & Email promotion creative Full Page Ad in All Star Program Full Page Ad in Heritage Classic Program Winter Classic “Game Worn” Auction

5. Other NHL Direct areas Game Center Live Working with Evan and Lindsay to update current GCL creative: -Generic & Holiday Banners -Email marketing -GCL Banners for “Hockey Day In America” NBC Sports : Winter Classic Worked with Devi to create a set of promotional banners and email graphics to promote NBC sports airing 2011 Winter Classic

6. Database & Analytics EXCEL: Formatting customer data for implementation into database Reformatting and uploading files from Ticketmaster Assist with All-Star reporting and Email reporting Player shop updating using PIDs POWERPOINT: Formatting and printing PowerPoint presentations Creating instructional guides for partner data Comparative analytics of League Shops for competitive intelligence Screenshots of Registration flows GRAPHICS: Ticket Trigger Player Updates SSO registration benefit graphic E-newsletter signup banners Welcome Email Series graphics

7. Newsletter Weekly Newsletter tasks: -Editing and saving header images from the past week’s games for each of the 31 newsletters -Proofing links, videos, and thumbnails in 62 versions -Editing and saving shop.nhl.com merchandise images for use in “shop” ad space -Weeks of January 24th-31st and March 21st responsible for assisting Amie with editing, loading and proofing all newsletter content when Sarah was out. Redesign of email “Social Networking” header -Worked with Amie to create a more updated look for the header of NHL emails.

8. Networking Event Sports Analytics and CRM -Logo and invitation design -Organized invitations and name tags for event -Weekly monitoring of online Linkedin Group