![POP-UP RETAIL ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a Retail marketing-pop up retail
Semelhante a Retail marketing-pop up retail (20)
Último
Último (20)
Retail marketing-pop up retail
- 1. Retail Marketing Project MangeshGulkotwar AkshatMalhotra KeyurMunot AnuragWagh SahilArora Aniket Gage Factors affecting behavioral intentions towards Pop up retail
- 3. A pop-up retail space is a venue that is temporary
- 4. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later
- 5. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity
- 7. Mumbai-based design art studio Obataimu opened a pop up store at Bombay Electric, where it displayed products like yoga chairs, trunks, table-sized backgammon sets, lounge wear, dresses and tops for two months
- 9. Identify the factors responsible for encouragement of pop-up retail stores such as Consumer’ -- level of awareness -- level of experience -- perceived benefits and concerns -- attitude & intentions towards pop-up retail
- 12. Market Maven's
- 13. Facilitators of Purchase decisions
- 14. Involvement in productAll of these individual factors are an outcome of several characteristics which need to be dug up through research and their linkage must be established through questionnaire responses.
- 16. Bibliography Pick, DoreenPh.D - Freie University, Berlin “Temporary Stores - A new Format” Niehm, S. Linda & Fiore, Ann Marie & Jeong,Miyoung, Journal of Shopping Center Research Volume 2, 2007 “Pop-up Retail's Acceptability as an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience”
- 17. Bibliography Ibrahim, Muhammad Faishal & Chung Peow Chua - Permanent and temporary retail space: Shoppers' perceptions of in-line stores and retail carts in Singapore, Journal of Property Investment & Finance Vol. 28 No. 2, 2010 Surchi, Micaela, Department of Firm's Studies, University of Rome "Tor Vergata" Rome, Italy "The temporary store: a new marketing tool for fashion brands", Journal of Fashion Marketing and Management, Vol. 15 No. 2, 2011, pp 257-270
- 18. Bibliography Jani, Dev & Han, Heesup - Investigating the Key Factors Affecting Behavioural Intentions: Evidence from a Full - Service Restaurant Setting, Emrald Group Publishing Ltd. http://trendwatching.com/trends/pdf/2005_02_pop_up_retail.pdf Accessed on 1-9-2011
Notas do Editor
- This template can be used as a starter file to give updates for project milestones.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
- * If any of these issues caused a schedule delay or need to be discussed further, include details in next slide.
- What is the project about?Define the goal of this projectIs it similar to projects in the past or is it a new effort?Define the scope of this projectIs it an independent project or is it related to other projects?* Note that this slide is not necessary for weekly status meetings
- * If any of these issues caused a schedule delay or need to be discussed further, include details in next slide.