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Increased	
  business	
  value	
  by	
  
IT	
  Service	
  Catalogues	
  
Design,	
  Calcula8on	
  and	
  Cost	
  Alloca8on	
  
Trademarks	
  
Die	
  in	
  diesem	
  Dokument	
  verwendeten	
  Markennamen	
  und	
  Produktbezeichnungen	
  unterliegen	
  im	
  Allgemeinen	
  
den	
  gesetzlichen	
  Bes;mmungen,	
  insbesondere	
  dem	
  warenzeichen-­‐,	
  marken-­‐	
  oder	
  patentrechtlichen	
  Schutz.	
  	
  
	
  
All	
  used	
  names	
  of	
  brands	
  and	
  products	
  are	
  trademarks	
  and/or	
  copyright	
  material	
  of	
  their	
  respec;ve	
  owners.	
  	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  2	
  
Wandel	
  von	
  
der	
  	
  
IT	
  Diskussion	
  
zur	
  
Kunden-­‐
zufriedenheit	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  3	
  
Die	
  IT	
  ist	
  zu	
  
teuer.	
  
Im	
  Elektronik	
  Markt	
  
bekomme	
  ich	
  den	
  PC	
  
viel	
  güns;ger.	
  
Die	
  IT	
  Abteilung	
  
ist	
  zu	
  langsam.	
  
Ich	
  will	
  die	
  SoQware	
  
xyz,	
  da	
  ich	
  schon	
  
immer	
  damit	
  
gearbeitet	
  habe.	
  
Ich	
  brauche	
  die	
  
SoQware	
  xyz.	
  
Ich	
  kann	
  nicht	
  
arbeiten,	
  da	
  die	
  IT	
  
nicht	
  funk;oniert.	
  
Das	
  Netz	
  ist	
  zu	
  langsam.	
  
Von	
  der	
  IT	
  bekommen	
  
wir	
  ja	
  mehr	
  Leistung	
  
zu	
  einem	
  güns;geren	
  
Preis	
  als	
  am	
  Markt.	
  
Das	
  ist	
  ein	
  
nachvollziehbarer	
  
Preis.	
  
Wozu	
  braucht	
  
der	
  Mitarbeiter	
  A	
  
die	
  SoQware	
  xyz?	
  
Wir	
  brauchen	
  den	
  Service	
  Z	
  nicht.	
  
Die	
  IT	
  macht	
  
einen	
  super	
  Job.	
  
Die	
  IT	
  berücksich;gt	
  
meine	
  
Anforderungen.	
  
Wir	
  benö;gen	
  die	
  
Menge	
  X	
  vom	
  
Service	
  Y.	
  
AGENDA	
  
•  From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
•  IT	
  Service	
  Catalogue	
  
•  Pricing	
  
•  Charging	
  
•  Summary	
  
10.07.2014	
  4	
   Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Overview	
  
Best	
  Prac8ces	
  &	
  
Policies	
   QA	
  Procedures	
   Security	
  Principles	
   ITIL	
  
IT	
  Infrastructure	
  Library	
  
Standards	
   ISO	
  9000	
  /	
  9001	
   ISO	
  15408	
  /	
  27002	
   ISO	
  20000	
  
Governance	
  of	
  
Enterprise	
  IT	
  
COBIT	
  
Control	
  Objec;ves	
  for	
  Informa;on	
  and	
  related	
  Technology	
  
Enterprise	
  
Governance	
   Balance	
  Scorecard	
  
COSO	
  
Commidee	
  of	
  Sponsoring	
  Organiza;ons	
  
of	
  the	
  Tread-­‐way	
  Commission	
  
Drivers	
  
PERFORMANCE	
  
Business	
  Goals	
  
CONFORMANCE	
  
Basel,	
  SOX,	
  KonTraG	
  etc.	
  
*Not	
  Exhaus;ve	
  
HOW?	
  
10.07.2014	
  5	
   Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  
≫	
  There	
  is	
  no	
  “ready-­‐to-­‐use	
  off-­‐the-­‐shelf”	
  framework.	
  ≪	
  
WHAT?	
  
Con;nual	
  Service	
  Improvement	
  
7	
  Step	
  Improvement	
  Process	
  
Service	
  Opera;on	
  
Event	
  Mgmt	
   Incident	
  Mgmt	
   Request	
  Fulfilment	
   Problem	
  Mgmt	
   Access	
  Mgmt	
  
Service	
  Transi;on	
  
Transi;on	
  
Planning	
  &	
  
Support	
  
Change	
  Mgmt	
  
Service	
  Asset	
  &	
  
Configura;on	
  
Mgmt	
  
Release	
  &	
  
Deployment	
  
Mgmt	
  
Service	
  
Valida;on	
  &	
  
Tes;ng	
  
Change	
  
Evalua;on	
  
Knowledge	
  
Mgmt	
  
Service	
  Design	
  
Design	
  
Coordina;on	
  
Service	
  
Catalogue	
  
Mgmt	
  
Service	
  Level	
  
Mgmt	
  
Availabilty	
  
Mgmt	
  
Capacity	
  
Mgmt	
  
IT	
  Service	
  
Con;nuity	
  
Mgmt	
  
Informa;on	
  
Security	
  
Mgmt	
  
Supplier	
  
Mgmt	
  
Service	
  Strategy	
  
Strategy	
  Mgmt	
   Service	
  Porkolio	
  Mgmt	
   Financial	
  Mgmt	
   Demand	
  Mgmt	
  
Business	
  Rela;onship	
  
Mgmt	
  
MANAGEMENT
Alignment to
achieve …
Enterprise Enablers
Build, Acquire &
Implement
Deliver,
Service &
Support
Monitor,
Evaluate &
Assess
GOVERNANCE
Enterprise Objectives
Evaluate, Direct & Monitor
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Approach	
  
WHAT?	
  –	
  COBIT	
  
(High-­‐Level	
  Objec8ves	
  +	
  Controls)	
  
HOW?	
  –	
  ITIL	
  
(Detailed	
  Direc8ves)	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  6	
  
≫	
  Select	
  a	
  set	
  of	
  process	
  improvement	
  models.	
  ≪	
  
Service	
  Strategy	
  
…	
  
Service	
  Porkolio	
  Management	
  (Service	
  Catalogue)	
  
Financial	
  Management	
  
…	
  
Align, Plan &
Organize
Align,	
  Plan	
  &	
  Organize	
  
…	
  
APO05 	
  Manage	
  Porkolio	
  
APO06 	
  Manage	
  Budget	
  &	
  Costs	
  
…	
  
Analyse	
  first	
  
APO05	
  
Manage	
  
Porkolio	
  
APO09	
  
Manage	
  
Service	
  
Agreements	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Opportunity	
  Grid	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  7	
  
Poten;al	
  for	
  Success	
  
Impact	
  on	
  the	
  Business	
  
Low	
  
High	
  
High	
  
Process	
  
C	
  
Process	
  
D	
  
Process	
  
…	
  
n	
  
≫	
  Processes	
  that	
  scored	
  high	
  in	
  both	
  …,	
  are	
  processes	
  that	
  need	
  the	
  most	
  aYen8on	
  1st.	
  ≪	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Process	
  Maturity	
  Framework	
  (PMF)	
  
0	
  Non-­‐existent,	
  processes	
  
are	
  not	
  applied	
  at	
  all	
  
1  Ini;al,	
  processes	
  are	
  ad	
  
hoc	
  and	
  disorganized	
  
2  Repeatable,	
  processes	
  
follow	
  a	
  regular	
  padern	
  
3  Defined,	
  processes	
  are	
  
documented	
  and	
  
communicated	
  
4  Managed,	
  processes	
  are	
  
monitored	
  and	
  measured	
  
5  Op;mized,	
  processes	
  are	
  
followed	
  and	
  automated	
  
Ini;al	
  
Repeatable	
  
Defined	
  
Managed	
  
Op;mized	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  8	
  
Non-­‐existent	
  
≫	
  The	
  maturity	
  of	
  each	
  process	
  will	
  be	
  developed	
  itera8vely	
  through	
  5	
  levels.	
  ≪	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Maturity	
  Worksheet	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  9	
  
≫	
  Assess	
  performance	
  –	
  define	
  target	
  –	
  iden8fy	
  improvements.	
  ≪	
  
Level	
  /	
  
Adributes	
  
Vision	
  &	
  
Governance	
  
Processes	
   People	
   Technology	
   Culture	
  
Ini;al	
  
Repeatable	
  
Defined	
  
Managed	
  
Op;mized	
  
As	
  
is	
  
To	
  
be	
  
Gap	
  analysis	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Alignment	
  of	
  Business	
  &	
  IT	
  /	
  Iden8fica8on	
  of	
  IT	
  Services	
  
Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  10	
  
Business	
  Processes	
  
Service	
  Assets	
  
Financial	
  
capital	
  
Infra-­‐
structure	
  
Applica-­‐
;ons	
  
Informa-­‐
;on	
   People	
  
Know-­‐
ledge	
   Prcesses	
  
Organiza-­‐
;on	
  
Manage-­‐
ment	
  
Technical	
  View	
  Business	
  View	
  
Resources	
   Capabili;es	
  
Services	
  
Accoun;ng	
   HR	
  Mgmt.	
  
Mgmt.	
  
Repor;ng	
  
Informa;on	
  
Sharing	
   ...	
   Service	
  n	
  
U;lity	
  
Warranty	
  
10.07.2014	
  
≫	
  One	
  service,	
  different	
  views	
  -­‐	
  a	
  business	
  perspec8ve	
  is	
  needed.	
  ≪	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Set	
  up	
  the	
  appropriate	
  SLA	
  structure	
  
Master	
  Agreement	
  /	
  
IT	
  Service	
  Agreement	
  
• General	
  principles	
  
• General	
  object	
  of	
  
agreement	
  
• General	
  obliga;ons	
  
of	
  IT	
  Service	
  Provider	
  
• General	
  obliga;ons	
  
of	
  customer	
  
• Contact	
  
• Payment	
  
• Term	
  
• Termina;on	
  
• Liability	
  
• Confiden;ality	
  
• Privacy	
  
• General	
  provisions	
  
Service	
  Level	
  Agreement	
  
(SLA)	
  
• Defini;ons	
  
• Service	
  descrip;on	
  
• Scope	
  of	
  Service	
  
• Service	
  hours	
  /	
  
maintenance	
  
• Support	
  hours	
  
• Service	
  performance	
  
(quan;ty,	
  
throughput,	
  response	
  
;me,	
  etc.)	
  
• Availability	
  
• Responsibili;es	
  
• Charging	
  (pricing,	
  
bonus	
  /	
  malus)	
  
• Repor;ng	
  and	
  service	
  
review	
  
• General	
  provisions	
  
IT	
  Service	
  
• Delivery	
  of	
  in	
  the	
  SLA	
  
in	
  detail	
  described	
  
services	
  in	
  
accordance	
  to	
  agreed	
  
parameters	
  (;me,	
  
quan;ty,	
  quality,	
  
price)	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  11	
  
≫	
  SLA’s	
  provide	
  the	
  basis	
  for	
  managing	
  the	
  rela8onship	
  between	
  business	
  and	
  IT.	
  ≪	
  
From	
  the	
  Reference	
  Model	
  to	
  the	
  IT	
  Service	
  
Benefits	
  of	
  Reference	
  Models	
  
•  Framework	
  
•  Holis;c	
  approach	
  
•  Golden	
  Thread	
  
•  Flexible	
  and	
  individually	
  adaptable	
  
•  Adop;on	
  and	
  implementa;on	
  is	
  rela;vely	
  quick	
  
•  External	
  and/or	
  internal	
  view,	
  bridge	
  between	
  
business	
  &	
  IT,	
  helpful	
  for	
  argumenta;on	
  
•  Best	
  prac;ce	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  12	
  
IT	
  Service	
  Catalogue	
  
Economic	
  interests	
  and	
  objec8ves	
  
Business	
  
•  Customized	
  services	
  
•  Transparency	
  (detailed	
  descrip;on)	
  
and	
  costs	
  (traceability	
  of	
  invoicing,	
  
based	
  on	
  quan;;es	
  and	
  prices)	
  of	
  
services	
  	
  
•  Comparability	
  of	
  services	
  
•  Service	
  flexibility,	
  promote	
  individual	
  
terms	
  
•  Pro-­‐ac;ve	
  management	
  of	
  cost	
  
•  Traceability	
  of	
  service	
  quality	
  /	
  
performance,	
  based	
  on	
  agreed	
  KPIs	
  
•  Accuracy	
  in	
  planning	
  of	
  budgets	
  
IT	
  
•  Defined	
  services	
  with	
  high	
  quality	
  
and	
  transparent	
  prices	
  
•  Reasonable	
  cost	
  of	
  services,	
  high	
  
level	
  of	
  standardiza;on	
  
•  Flexibility	
  and	
  speed	
  in	
  providing	
  new	
  
services,	
  simula;on	
  
•  Adequate	
  diversity	
  of	
  variants	
  
•  Full-­‐cost	
  calcula;on	
  
•  Iden;fica;on	
  of	
  reasonable	
  and	
  
sustainable	
  cost	
  savings	
  
•  Accuracy	
  in	
  planning	
  of	
  budgets	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  13	
  
≫	
  IT	
  Service	
  Catalogues	
  provide	
  the	
  basis	
  for	
  managing	
  IT	
  expenditures.	
  ≪	
  
IT	
  Service	
  Catalogue	
  
Structure	
  &	
  brief	
  descrip8on	
  (1)*	
  
Service Package Core Service** Standard
Desktop Services • Desktop Basic
• Desktop Standard
• Desktop Professional
• Desktop Mobile Standard
• Desktop Mobile Professional
• MS Windows, MS Internet Explorer,
MS Word, MS Excel, MS
PowerPoint, MS Outlook, Adobe
Acrobat Reader
• Hard Disk Encryption
• Email Account 1 GB
• Home Share 1 GB
• Net Share 1 GB
• Service desk / On-call Service 8x5
Optional Extra Charge
• Monitor Standard
• Monitor Professional
• BlackBerry (encrypted)
• USB-Stick (encrypted)
• Email Encryption
• Flat Rate
• Additional Storage Email
• Additional Storage Home Share
• Additional Storage Net Share
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  14	
  
*	
  Not	
  Exhaus;ve	
  
**	
  In	
  dependency	
  of	
  User	
  Profiles	
  
IT	
  Service	
  Catalogue	
  
Structure	
  &	
  brief	
  descrip8on	
  (2)*	
  
Service Package Core Service** Standard
ERP Services • ERP Basic
• ERP Standard
• ERP Professional
• ERP Human Resources
• ERP Data Warehouse
• ERP Reporting
• Licensing
• Installation
• Operations
• Support (2nd/3rd Level)
Service Desk / On-call Services • Service Desk 8x5
• On-Call Services 24x7
• Service Desk Extension xxx
• Service Desk Tool www
• Service Desk Mail @
• On-Call Service No. xxx
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  15	
  
*	
  Not	
  Exhaus;ve	
  
**	
  In	
  dependency	
  of	
  User	
  Profiles	
  
IT	
  Service	
  Catalogue	
  
SLA	
  Parameters	
  /	
  Desktop	
  Services	
  
Begriffsbes;mmungen	
  
•  1st	
  Level	
  Support:	
  Registrierung	
  und	
  Einordnung	
  
eingehender	
  ...	
  
Servicebeschreibung	
  
•  Bereitstellung	
  und	
  Betrieb	
  von	
  Computerarbeitsplätzen	
  
•  Core	
  Services	
  
–  Desktop	
  Basic:	
  normal	
  ausgestadeter	
  PC	
  (Thin	
  Client)	
  mit	
  
Zugriff	
  auf	
  die	
  Arbeitsumgebung	
  über	
  das	
  Netzwerk	
  
–  ...	
  
–  Desktop	
  Mobile	
  Professional:	
  sehr	
  leichter	
  Laptop	
  mit	
  
kleinem	
  Display	
  für	
  hohe	
  Mobilität	
  
–  Alle	
  	
  Produkte	
  enthalten	
  eine	
  externe	
  Tastatur	
  und	
  Maus.	
  
Die	
  mobilen	
  Geräte	
  werden	
  zusätzlich	
  mit	
  Port-­‐Replikator	
  
oder	
  Docking	
  Sta;on	
  zur	
  Verfügung	
  gestellt.	
  
–  SoQwarepaket:	
  ...	
  (vgl.	
  brief	
  descrip;on)	
  
–  Ressourcen:	
  ...	
  (vgl.	
  brief	
  descrip;on)	
  
–  Lizenzierung	
  
•  Op;onal	
  
–  Monitor	
  Standard:	
  19“	
  LCD	
  Display	
  	
  
–  ...	
  
Dienstleistungsumfang	
  
•  Bearbeitung	
  interner	
  Bestellungen	
  
•  Zuordnung	
  Standarddrucker	
  
•  Einweisung	
  Mitarbeiter	
  
•  ...	
  
Servicezeiten	
  /	
  Supportzeiten	
  
•  Arbeitstage,	
  8	
  -­‐	
  16	
  Uhr	
  
Wartungszeiten	
  
•  Geplante	
  Wartung	
  jeweils	
  am	
  letzten	
  Freitag	
  eines	
  Quartals	
  
von	
  12	
  Uhr	
  bis	
  zum	
  Folgetag	
  12	
  Uhr	
  	
  
Serviceleistung	
  
•  Standardprodukte:	
  10	
  AT	
  (Leistungsqualität	
  A)	
  
•  Op;onale	
  Produkte:	
  15	
  AT	
  (Leistungsqualität	
  B)	
  
Verfügbarkeit	
  
•  In	
  einem	
  Kalendermonat	
  werden	
  90%	
  aller	
  Produkte	
  
innerhalb	
  der	
  definierten	
  Leistungsqualitäten	
  bereitgestellt	
  	
  
•  Email:	
  99,0%	
  
•  ...	
  
Ansprechpartner	
  
•  AG	
  (1),	
  AG	
  (2):	
  Müller,	
  Tel.,	
  Mail,	
  ...	
  	
  
•  AN	
  (Service	
  Level	
  Manager),	
  (Service	
  Owner):	
  Mustermann,	
  
Tel.,	
  Mail,	
  ...	
  
Vergütung	
  (Preisgestaltung,	
  Boni	
  /	
  Mali)	
  
•  Preiskatalog	
  /	
  Bestellformular	
  
Berichterstadung	
  und	
  Servicenachschau	
  
•  SLA-­‐Parameter:	
  monatlich	
  
•  Nachschau:	
  quartalsweise	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  16	
  
Service	
  Cost	
  
Pricing	
  
From	
  service	
  cost	
  to	
  service	
  price	
  
• Network	
  +	
  Backend	
  
• Peripherals	
  
• Frontend	
  
Hardware*	
  
• Administra;on	
  &	
  Monitoring	
  
• Backend	
  (OS,	
  DBS)	
  
• Frontend	
  (Office,	
  ERP,	
  etc.)	
  
SoQware*	
  
• In-­‐house	
  People	
  
• Buildings	
  +	
  Offices	
  
• Data	
  Center	
  
• Consump;ons	
  
Facili;es	
  
• Internet	
  
• Outsourcing	
  
• Consul;ng	
  
External	
  
Services	
  
• Internal	
  Charges	
  Transfer	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  17	
  
*	
  Investment	
  &	
  Maintenance	
  
S
e
r
v
i
c
e	
  
P
r
i
c
e	
  
Total	
  Cost	
  of	
  Ownership	
  
Service	
  Cost	
  
Cost	
  plus	
  
Service	
  Cost	
  +	
  x	
  %	
  
Market	
  Price	
  
Service	
  Cost	
  ±	
  x	
  %	
  
≫	
  Full-­‐cost	
  calcula8on!	
  -­‐	
  Cost	
  Center	
  or	
  Profit	
  Center?	
  ≪	
  
Pricing	
  
Precondi8ons	
  
•  Accoun;ng:	
  deprecia;on	
  
•  Controlling:	
  hourly	
  rate,	
  
interest	
  margin	
  
•  Human	
  Resources:	
  hourly	
  
labor	
  cost	
  index	
  
•  Monitoring	
  /	
  logging:	
  
accounts,	
  users,	
  numbers,	
  
capaci;es,	
  ;me,	
  u;liza;on,	
  
consump;on	
  (if	
  legally	
  
allowed)	
  
•  Historical	
  data,	
  projected	
  
data	
  with	
  predefined	
  
assump;ons	
  and	
  /	
  or	
  
planed	
  values	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  18	
  
Level	
  of	
  Detail	
  
Level	
  of	
  Effort	
  
Low	
   High	
  
High	
  
Value	
  of	
  Informa;on	
  
≫	
  Approach	
  under	
  considera8on	
  of	
  the	
  effort	
  /	
  benefit	
  ra8o.	
  ≪	
  
Pricing	
  
Assump8ons	
  
Hardware	
   SoQware	
   People	
   Facili;es	
   Ext.	
  Services	
   Transfer	
  
Unit	
   Val.	
   Unit	
   Val.	
   Unit	
   Val.	
   Unit	
   Val.	
   Unit	
   Val.	
   Unit	
   Val.	
  
Deprecia;on	
  
Low	
  value	
  assets	
   M	
   12	
   M	
   12	
  
PCs,	
  Notebooks	
   M	
   36	
   M	
   36	
  
ERP	
  SoQware	
   M	
   84	
  
ICT	
   M	
   120	
  
Maintenance	
  
min	
   %	
   15	
   %	
   17	
  
max	
   %	
   21	
   %	
   21	
  
Hourly	
  rate	
  
In-­‐house	
   €	
   75	
  
Consul;ng	
   €	
   150	
  
Consump;on	
  
Power	
  costs	
  /	
  
kWh	
  
Cent	
  
Usage	
   %	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  19	
  
Budget	
  /	
  Contract	
   Planning	
   Opera;onal	
   Interest	
  margin	
  
Annually	
   Monthly	
   6,4%	
  
Pricing	
  
Determining	
  of	
  cost	
  per	
  unit	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  20	
  
Pricing	
  
Determining	
  of	
  cost	
  per	
  service	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  21	
  
Pricing	
  
Cost	
  /	
  price	
  structure:	
  Desktop	
  Mobile	
  Basic	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  22	
  
HW	
  Infrastruktur	
  
26%	
  
HW	
  Client	
  
39%	
  
SW	
  Infrastruktur	
  
19%	
  
SW	
  Client	
  
6%	
  
SW	
  ERP	
  
0%	
  
People	
  In-­‐house	
  
8%	
  
Consul;ng	
  
0%	
  
Facili;es	
  
1%	
  
External	
  Services	
  
1%	
  
Transfer	
  
0%	
  
Service	
  Cost	
  
• Network	
  +	
  Backend	
  
• Peripherals	
  
• Frontend	
  
Hardware*	
  
• Administra;on	
  &	
  Monitoring	
  
• Backend	
  (OS,	
  DBS)	
  
• Frontend	
  (Office,	
  ERP,	
  etc.)	
  
SoQware*	
  
• In-­‐house	
  People	
  
• Buildings	
  +	
  Offices	
  
• Data	
  Center	
  
• Consump;ons	
  
Facili;es	
  
• Internet	
  
• Outsourcing	
  
• Consul;ng	
  
External	
  
Services	
  
• Internal	
  Charges	
  Transfer	
  
*	
  Investment	
  &	
  Maintenance	
  
Alloca;on	
  of	
  costs	
  
Charging	
  
Cash	
  flow	
  
• Direct	
  costs	
  Project	
  
• Direct	
  costs	
  
• Indirect	
  costs	
  
(un-­‐	
  /	
  absorbed	
  
overhead)	
  
Service	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  23	
  
≫	
  Units,	
  quan88es	
  and	
  cost	
  alloca8on	
  have	
  to	
  be	
  understandable	
  as	
  well	
  as	
  controllable.	
  ≪	
  
Type	
  of	
  costs	
  
IT	
  Cost	
  Center	
  
Alloca;on	
  of	
  
costs	
  to	
  non-­‐IT	
  
Cost	
  Center	
  
Price	
  per	
  unit	
  *	
  Quan;ty	
  =	
  Price	
  
Charging	
  
Monthly	
  invoice	
  per	
  cost	
  center	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  24	
  
Summary	
  
•  There	
  is	
  no	
  “ready-­‐to-­‐use	
  off-­‐the-­‐shelf”	
  framework.	
  
•  Select	
  a	
  set	
  of	
  process	
  improvement	
  models.	
  
•  Processes	
  that	
  scored	
  high	
  in	
  both	
  (impact/success),	
  are	
  processes	
  that	
  
need	
  the	
  most	
  aYen8on	
  1st.	
  
•  The	
  maturity	
  of	
  each	
  process	
  will	
  be	
  developed	
  itera8vely	
  through	
  5	
  
levels.	
  
•  Assess	
  performance	
  –	
  define	
  target	
  –	
  iden8fy	
  improvements.	
  
•  One	
  service,	
  different	
  views	
  -­‐	
  a	
  business	
  perspec8ve	
  is	
  needed.	
  
•  SLA’s	
  provide	
  the	
  basis	
  for	
  managing	
  the	
  rela8onship	
  between	
  business	
  
and	
  IT.	
  
•  IT	
  Service	
  Catalogues	
  provide	
  the	
  basis	
  for	
  managing	
  IT	
  expenditures.	
  
•  Full-­‐cost	
  calcula8on!	
  -­‐	
  Cost	
  Center	
  or	
  Profit	
  Center?	
  
•  Approach	
  under	
  considera8on	
  of	
  the	
  effort	
  /	
  benefit	
  ra8o.	
  
•  Units,	
  quan88es	
  and	
  cost	
  alloca8on	
  have	
  to	
  be	
  understandable	
  as	
  well	
  
as	
  controllable.	
  	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  25	
  
QUESTIONS	
  
10.07.2014	
  Increased	
  business	
  value	
  by	
  IT	
  Service	
  Catalogues	
  26	
  
Thank	
  You	
  T: 	
  +49	
  (0)	
  341	
  3502606	
  
F: 	
  +49	
  (0)	
  341	
  3502630	
  
C: 	
  +49	
  (0)	
  170	
  3277551	
  
info@itbc2.com	
  
www.itbc2.com	
  

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Increase business value with IT service catalog

  • 1. Increased  business  value  by   IT  Service  Catalogues   Design,  Calcula8on  and  Cost  Alloca8on  
  • 2. Trademarks   Die  in  diesem  Dokument  verwendeten  Markennamen  und  Produktbezeichnungen  unterliegen  im  Allgemeinen   den  gesetzlichen  Bes;mmungen,  insbesondere  dem  warenzeichen-­‐,  marken-­‐  oder  patentrechtlichen  Schutz.       All  used  names  of  brands  and  products  are  trademarks  and/or  copyright  material  of  their  respec;ve  owners.     10.07.2014  Increased  business  value  by  IT  Service  Catalogues  2  
  • 3. Wandel  von   der     IT  Diskussion   zur   Kunden-­‐ zufriedenheit   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  3   Die  IT  ist  zu   teuer.   Im  Elektronik  Markt   bekomme  ich  den  PC   viel  güns;ger.   Die  IT  Abteilung   ist  zu  langsam.   Ich  will  die  SoQware   xyz,  da  ich  schon   immer  damit   gearbeitet  habe.   Ich  brauche  die   SoQware  xyz.   Ich  kann  nicht   arbeiten,  da  die  IT   nicht  funk;oniert.   Das  Netz  ist  zu  langsam.   Von  der  IT  bekommen   wir  ja  mehr  Leistung   zu  einem  güns;geren   Preis  als  am  Markt.   Das  ist  ein   nachvollziehbarer   Preis.   Wozu  braucht   der  Mitarbeiter  A   die  SoQware  xyz?   Wir  brauchen  den  Service  Z  nicht.   Die  IT  macht   einen  super  Job.   Die  IT  berücksich;gt   meine   Anforderungen.   Wir  benö;gen  die   Menge  X  vom   Service  Y.  
  • 4. AGENDA   •  From  the  Reference  Model  to  the  IT  Service   •  IT  Service  Catalogue   •  Pricing   •  Charging   •  Summary   10.07.2014  4   Increased  business  value  by  IT  Service  Catalogues  
  • 5. From  the  Reference  Model  to  the  IT  Service   Overview   Best  Prac8ces  &   Policies   QA  Procedures   Security  Principles   ITIL   IT  Infrastructure  Library   Standards   ISO  9000  /  9001   ISO  15408  /  27002   ISO  20000   Governance  of   Enterprise  IT   COBIT   Control  Objec;ves  for  Informa;on  and  related  Technology   Enterprise   Governance   Balance  Scorecard   COSO   Commidee  of  Sponsoring  Organiza;ons   of  the  Tread-­‐way  Commission   Drivers   PERFORMANCE   Business  Goals   CONFORMANCE   Basel,  SOX,  KonTraG  etc.   *Not  Exhaus;ve   HOW?   10.07.2014  5   Increased  business  value  by  IT  Service  Catalogues   ≫  There  is  no  “ready-­‐to-­‐use  off-­‐the-­‐shelf”  framework.  ≪   WHAT?  
  • 6. Con;nual  Service  Improvement   7  Step  Improvement  Process   Service  Opera;on   Event  Mgmt   Incident  Mgmt   Request  Fulfilment   Problem  Mgmt   Access  Mgmt   Service  Transi;on   Transi;on   Planning  &   Support   Change  Mgmt   Service  Asset  &   Configura;on   Mgmt   Release  &   Deployment   Mgmt   Service   Valida;on  &   Tes;ng   Change   Evalua;on   Knowledge   Mgmt   Service  Design   Design   Coordina;on   Service   Catalogue   Mgmt   Service  Level   Mgmt   Availabilty   Mgmt   Capacity   Mgmt   IT  Service   Con;nuity   Mgmt   Informa;on   Security   Mgmt   Supplier   Mgmt   Service  Strategy   Strategy  Mgmt   Service  Porkolio  Mgmt   Financial  Mgmt   Demand  Mgmt   Business  Rela;onship   Mgmt   MANAGEMENT Alignment to achieve … Enterprise Enablers Build, Acquire & Implement Deliver, Service & Support Monitor, Evaluate & Assess GOVERNANCE Enterprise Objectives Evaluate, Direct & Monitor From  the  Reference  Model  to  the  IT  Service   Approach   WHAT?  –  COBIT   (High-­‐Level  Objec8ves  +  Controls)   HOW?  –  ITIL   (Detailed  Direc8ves)   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  6   ≫  Select  a  set  of  process  improvement  models.  ≪   Service  Strategy   …   Service  Porkolio  Management  (Service  Catalogue)   Financial  Management   …   Align, Plan & Organize Align,  Plan  &  Organize   …   APO05  Manage  Porkolio   APO06  Manage  Budget  &  Costs   …  
  • 7. Analyse  first   APO05   Manage   Porkolio   APO09   Manage   Service   Agreements   From  the  Reference  Model  to  the  IT  Service   Opportunity  Grid   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  7   Poten;al  for  Success   Impact  on  the  Business   Low   High   High   Process   C   Process   D   Process   …   n   ≫  Processes  that  scored  high  in  both  …,  are  processes  that  need  the  most  aYen8on  1st.  ≪  
  • 8. From  the  Reference  Model  to  the  IT  Service   Process  Maturity  Framework  (PMF)   0  Non-­‐existent,  processes   are  not  applied  at  all   1  Ini;al,  processes  are  ad   hoc  and  disorganized   2  Repeatable,  processes   follow  a  regular  padern   3  Defined,  processes  are   documented  and   communicated   4  Managed,  processes  are   monitored  and  measured   5  Op;mized,  processes  are   followed  and  automated   Ini;al   Repeatable   Defined   Managed   Op;mized   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  8   Non-­‐existent   ≫  The  maturity  of  each  process  will  be  developed  itera8vely  through  5  levels.  ≪  
  • 9. From  the  Reference  Model  to  the  IT  Service   Maturity  Worksheet   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  9   ≫  Assess  performance  –  define  target  –  iden8fy  improvements.  ≪   Level  /   Adributes   Vision  &   Governance   Processes   People   Technology   Culture   Ini;al   Repeatable   Defined   Managed   Op;mized   As   is   To   be   Gap  analysis  
  • 10. From  the  Reference  Model  to  the  IT  Service   Alignment  of  Business  &  IT  /  Iden8fica8on  of  IT  Services   Increased  business  value  by  IT  Service  Catalogues  10   Business  Processes   Service  Assets   Financial   capital   Infra-­‐ structure   Applica-­‐ ;ons   Informa-­‐ ;on   People   Know-­‐ ledge   Prcesses   Organiza-­‐ ;on   Manage-­‐ ment   Technical  View  Business  View   Resources   Capabili;es   Services   Accoun;ng   HR  Mgmt.   Mgmt.   Repor;ng   Informa;on   Sharing   ...   Service  n   U;lity   Warranty   10.07.2014   ≫  One  service,  different  views  -­‐  a  business  perspec8ve  is  needed.  ≪  
  • 11. From  the  Reference  Model  to  the  IT  Service   Set  up  the  appropriate  SLA  structure   Master  Agreement  /   IT  Service  Agreement   • General  principles   • General  object  of   agreement   • General  obliga;ons   of  IT  Service  Provider   • General  obliga;ons   of  customer   • Contact   • Payment   • Term   • Termina;on   • Liability   • Confiden;ality   • Privacy   • General  provisions   Service  Level  Agreement   (SLA)   • Defini;ons   • Service  descrip;on   • Scope  of  Service   • Service  hours  /   maintenance   • Support  hours   • Service  performance   (quan;ty,   throughput,  response   ;me,  etc.)   • Availability   • Responsibili;es   • Charging  (pricing,   bonus  /  malus)   • Repor;ng  and  service   review   • General  provisions   IT  Service   • Delivery  of  in  the  SLA   in  detail  described   services  in   accordance  to  agreed   parameters  (;me,   quan;ty,  quality,   price)   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  11   ≫  SLA’s  provide  the  basis  for  managing  the  rela8onship  between  business  and  IT.  ≪  
  • 12. From  the  Reference  Model  to  the  IT  Service   Benefits  of  Reference  Models   •  Framework   •  Holis;c  approach   •  Golden  Thread   •  Flexible  and  individually  adaptable   •  Adop;on  and  implementa;on  is  rela;vely  quick   •  External  and/or  internal  view,  bridge  between   business  &  IT,  helpful  for  argumenta;on   •  Best  prac;ce   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  12  
  • 13. IT  Service  Catalogue   Economic  interests  and  objec8ves   Business   •  Customized  services   •  Transparency  (detailed  descrip;on)   and  costs  (traceability  of  invoicing,   based  on  quan;;es  and  prices)  of   services     •  Comparability  of  services   •  Service  flexibility,  promote  individual   terms   •  Pro-­‐ac;ve  management  of  cost   •  Traceability  of  service  quality  /   performance,  based  on  agreed  KPIs   •  Accuracy  in  planning  of  budgets   IT   •  Defined  services  with  high  quality   and  transparent  prices   •  Reasonable  cost  of  services,  high   level  of  standardiza;on   •  Flexibility  and  speed  in  providing  new   services,  simula;on   •  Adequate  diversity  of  variants   •  Full-­‐cost  calcula;on   •  Iden;fica;on  of  reasonable  and   sustainable  cost  savings   •  Accuracy  in  planning  of  budgets   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  13   ≫  IT  Service  Catalogues  provide  the  basis  for  managing  IT  expenditures.  ≪  
  • 14. IT  Service  Catalogue   Structure  &  brief  descrip8on  (1)*   Service Package Core Service** Standard Desktop Services • Desktop Basic • Desktop Standard • Desktop Professional • Desktop Mobile Standard • Desktop Mobile Professional • MS Windows, MS Internet Explorer, MS Word, MS Excel, MS PowerPoint, MS Outlook, Adobe Acrobat Reader • Hard Disk Encryption • Email Account 1 GB • Home Share 1 GB • Net Share 1 GB • Service desk / On-call Service 8x5 Optional Extra Charge • Monitor Standard • Monitor Professional • BlackBerry (encrypted) • USB-Stick (encrypted) • Email Encryption • Flat Rate • Additional Storage Email • Additional Storage Home Share • Additional Storage Net Share 10.07.2014  Increased  business  value  by  IT  Service  Catalogues  14   *  Not  Exhaus;ve   **  In  dependency  of  User  Profiles  
  • 15. IT  Service  Catalogue   Structure  &  brief  descrip8on  (2)*   Service Package Core Service** Standard ERP Services • ERP Basic • ERP Standard • ERP Professional • ERP Human Resources • ERP Data Warehouse • ERP Reporting • Licensing • Installation • Operations • Support (2nd/3rd Level) Service Desk / On-call Services • Service Desk 8x5 • On-Call Services 24x7 • Service Desk Extension xxx • Service Desk Tool www • Service Desk Mail @ • On-Call Service No. xxx 10.07.2014  Increased  business  value  by  IT  Service  Catalogues  15   *  Not  Exhaus;ve   **  In  dependency  of  User  Profiles  
  • 16. IT  Service  Catalogue   SLA  Parameters  /  Desktop  Services   Begriffsbes;mmungen   •  1st  Level  Support:  Registrierung  und  Einordnung   eingehender  ...   Servicebeschreibung   •  Bereitstellung  und  Betrieb  von  Computerarbeitsplätzen   •  Core  Services   –  Desktop  Basic:  normal  ausgestadeter  PC  (Thin  Client)  mit   Zugriff  auf  die  Arbeitsumgebung  über  das  Netzwerk   –  ...   –  Desktop  Mobile  Professional:  sehr  leichter  Laptop  mit   kleinem  Display  für  hohe  Mobilität   –  Alle    Produkte  enthalten  eine  externe  Tastatur  und  Maus.   Die  mobilen  Geräte  werden  zusätzlich  mit  Port-­‐Replikator   oder  Docking  Sta;on  zur  Verfügung  gestellt.   –  SoQwarepaket:  ...  (vgl.  brief  descrip;on)   –  Ressourcen:  ...  (vgl.  brief  descrip;on)   –  Lizenzierung   •  Op;onal   –  Monitor  Standard:  19“  LCD  Display     –  ...   Dienstleistungsumfang   •  Bearbeitung  interner  Bestellungen   •  Zuordnung  Standarddrucker   •  Einweisung  Mitarbeiter   •  ...   Servicezeiten  /  Supportzeiten   •  Arbeitstage,  8  -­‐  16  Uhr   Wartungszeiten   •  Geplante  Wartung  jeweils  am  letzten  Freitag  eines  Quartals   von  12  Uhr  bis  zum  Folgetag  12  Uhr     Serviceleistung   •  Standardprodukte:  10  AT  (Leistungsqualität  A)   •  Op;onale  Produkte:  15  AT  (Leistungsqualität  B)   Verfügbarkeit   •  In  einem  Kalendermonat  werden  90%  aller  Produkte   innerhalb  der  definierten  Leistungsqualitäten  bereitgestellt     •  Email:  99,0%   •  ...   Ansprechpartner   •  AG  (1),  AG  (2):  Müller,  Tel.,  Mail,  ...     •  AN  (Service  Level  Manager),  (Service  Owner):  Mustermann,   Tel.,  Mail,  ...   Vergütung  (Preisgestaltung,  Boni  /  Mali)   •  Preiskatalog  /  Bestellformular   Berichterstadung  und  Servicenachschau   •  SLA-­‐Parameter:  monatlich   •  Nachschau:  quartalsweise   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  16  
  • 17. Service  Cost   Pricing   From  service  cost  to  service  price   • Network  +  Backend   • Peripherals   • Frontend   Hardware*   • Administra;on  &  Monitoring   • Backend  (OS,  DBS)   • Frontend  (Office,  ERP,  etc.)   SoQware*   • In-­‐house  People   • Buildings  +  Offices   • Data  Center   • Consump;ons   Facili;es   • Internet   • Outsourcing   • Consul;ng   External   Services   • Internal  Charges  Transfer   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  17   *  Investment  &  Maintenance   S e r v i c e   P r i c e   Total  Cost  of  Ownership   Service  Cost   Cost  plus   Service  Cost  +  x  %   Market  Price   Service  Cost  ±  x  %   ≫  Full-­‐cost  calcula8on!  -­‐  Cost  Center  or  Profit  Center?  ≪  
  • 18. Pricing   Precondi8ons   •  Accoun;ng:  deprecia;on   •  Controlling:  hourly  rate,   interest  margin   •  Human  Resources:  hourly   labor  cost  index   •  Monitoring  /  logging:   accounts,  users,  numbers,   capaci;es,  ;me,  u;liza;on,   consump;on  (if  legally   allowed)   •  Historical  data,  projected   data  with  predefined   assump;ons  and  /  or   planed  values   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  18   Level  of  Detail   Level  of  Effort   Low   High   High   Value  of  Informa;on   ≫  Approach  under  considera8on  of  the  effort  /  benefit  ra8o.  ≪  
  • 19. Pricing   Assump8ons   Hardware   SoQware   People   Facili;es   Ext.  Services   Transfer   Unit   Val.   Unit   Val.   Unit   Val.   Unit   Val.   Unit   Val.   Unit   Val.   Deprecia;on   Low  value  assets   M   12   M   12   PCs,  Notebooks   M   36   M   36   ERP  SoQware   M   84   ICT   M   120   Maintenance   min   %   15   %   17   max   %   21   %   21   Hourly  rate   In-­‐house   €   75   Consul;ng   €   150   Consump;on   Power  costs  /   kWh   Cent   Usage   %   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  19   Budget  /  Contract   Planning   Opera;onal   Interest  margin   Annually   Monthly   6,4%  
  • 20. Pricing   Determining  of  cost  per  unit   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  20  
  • 21. Pricing   Determining  of  cost  per  service   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  21  
  • 22. Pricing   Cost  /  price  structure:  Desktop  Mobile  Basic   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  22   HW  Infrastruktur   26%   HW  Client   39%   SW  Infrastruktur   19%   SW  Client   6%   SW  ERP   0%   People  In-­‐house   8%   Consul;ng   0%   Facili;es   1%   External  Services   1%   Transfer   0%   Service  Cost   • Network  +  Backend   • Peripherals   • Frontend   Hardware*   • Administra;on  &  Monitoring   • Backend  (OS,  DBS)   • Frontend  (Office,  ERP,  etc.)   SoQware*   • In-­‐house  People   • Buildings  +  Offices   • Data  Center   • Consump;ons   Facili;es   • Internet   • Outsourcing   • Consul;ng   External   Services   • Internal  Charges  Transfer   *  Investment  &  Maintenance  
  • 23. Alloca;on  of  costs   Charging   Cash  flow   • Direct  costs  Project   • Direct  costs   • Indirect  costs   (un-­‐  /  absorbed   overhead)   Service   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  23   ≫  Units,  quan88es  and  cost  alloca8on  have  to  be  understandable  as  well  as  controllable.  ≪   Type  of  costs   IT  Cost  Center   Alloca;on  of   costs  to  non-­‐IT   Cost  Center   Price  per  unit  *  Quan;ty  =  Price  
  • 24. Charging   Monthly  invoice  per  cost  center   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  24  
  • 25. Summary   •  There  is  no  “ready-­‐to-­‐use  off-­‐the-­‐shelf”  framework.   •  Select  a  set  of  process  improvement  models.   •  Processes  that  scored  high  in  both  (impact/success),  are  processes  that   need  the  most  aYen8on  1st.   •  The  maturity  of  each  process  will  be  developed  itera8vely  through  5   levels.   •  Assess  performance  –  define  target  –  iden8fy  improvements.   •  One  service,  different  views  -­‐  a  business  perspec8ve  is  needed.   •  SLA’s  provide  the  basis  for  managing  the  rela8onship  between  business   and  IT.   •  IT  Service  Catalogues  provide  the  basis  for  managing  IT  expenditures.   •  Full-­‐cost  calcula8on!  -­‐  Cost  Center  or  Profit  Center?   •  Approach  under  considera8on  of  the  effort  /  benefit  ra8o.   •  Units,  quan88es  and  cost  alloca8on  have  to  be  understandable  as  well   as  controllable.     10.07.2014  Increased  business  value  by  IT  Service  Catalogues  25  
  • 26. QUESTIONS   10.07.2014  Increased  business  value  by  IT  Service  Catalogues  26  
  • 27. Thank  You  T:  +49  (0)  341  3502606   F:  +49  (0)  341  3502630   C:  +49  (0)  170  3277551   info@itbc2.com   www.itbc2.com