1. @hungryhazare – A Twitter Case Study

2. WHO IS ANNA HAZARE? Anna Hazare is an Indian social activist, who was awarded the Padma Bhushan - the third-highest civilian award—by the government of India in 1992. He was recently in the news, because he undertook a fast-unto-death to exert pressure on the government of India to enact a strong anti-corruption act as envisaged in the Jan Lokpal Bill, a law to establish a Lokpal (ombudsman) with the power to deal with corruption in public offices.

3. If you were on Twitter some days ago, you would have witnessed the timeline flooding Anna Hazare tweets. Everyone was tweeting about the movement. Right time to start a campaign of our own. Here’s a timeline of what happened.

4. Hungry Hazare (@hungryhazare ) - The parody Anna Hazare account was created. April 10 th 2011 – 6.30 pm

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12. MOAR RETWEETS PLS KTHX This resulted in a massive RT spree which garnered more attention, if not followers. People like @Ervine11 and @AniGuha even gave their #followfriday to @hungryhazare April 8 th 2011 – 5.15 pm And now the biggest moment – within 24 hours of its creation and a mere 52 followers later @hungryhazare was trending in India.

13. WHAT THE TREND!

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