BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.

4. BRAINS
STAMINA POWER
REFLEXES
SPEED

7. “PEOPLE RARELY BUY WHAT THEY
NEED. THEY BUY WHAT THEY WANT.”
Seth Godin, Author

8. 90% of the world’s data
has been generated in
the past two years
Source: ibm.com/bigdata

9. 70% of marketers
feel unprepared
Source: IBM CMO Study 2012

10. 1. Embrace data

11. 1. Embrace data
2. Act now - take small steps

17. 1. Embrace data
2. Act now - take small steps
3. Measure, track and learn

18. Annual sales growth
of 142% - attributed
to intelligent web
analytics

21. 1 - BRAINS
Fight tip:
Use intelligent data to gain a competitive edge

24. 90% smart phone 90%
penetration by 2015
52%
2012 2015
Source: Telstra 2012

25. “THIS IS THE BIGGEST CHANGE
AUSTRALIA POST HAS EVER MADE IN
OUR PARCELS BUSINESS SINCE IT WAS
SET UP MANY DECADES AGO.”
Ahmed Fahour, Australia Post MD & CEO

30. 2 - STAMINA
Fight tip:
Make your product, message or service available
24/7

33. “IF YOU WAIT UNTIL THERE IS ANOTHER
CASE STUDY IN YOUR INDUSTRY, YOU
WILL BE TOO LATE.”
Seth Godin, Author

37. 3 - SPEED
Fight tip:
Anticipate your consumer’s wants and needs

40. “YOU CAN’T JUST ASK CUSTOMERS WHAT THEY
WANT AND THEN TRY TO GIVE THAT TO THEM.
BY THE TIME YOU GET IT BUILT, THEY WANT
SOMETHING NEW.”
Steve Jobs, Apple Founder

45. 4 - REFLEXES
Fight tip:
Be nimble and change course quickly

48. “THE FUTURE OF BUSINESS IS SOCIAL.”
Barry Libert, Author, Social Nation & CEO, Mzinga

49. Over 50% of consumers are asking to
take part in the co-creation of
products and advertising
Source: Insites Consulting

56. 5 - POWER
Fight tip:
Empower consumers to become advocates

57. Make your product, BRAINS
service or message Use intelligent data to gain a
available 24/7 competitive advantage
STAMINA POWER
Empower your consumers to
become advocates
REFLEXES
Be nimble and
change course
quickly
SPEED
Anticipate your consumers’ wants and needs

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