SurveyMonkey Audience Overview
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SurveyMonkey Audience allows you to reach an on-demand group of millions of survey respondents.
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SurveyMonkey Audience Overview
- 1. An Overview
- 2. Table of Contents 2Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | What is SurveyMonkey Audience?����������� 3 How can you use Audience?����������������� 4 Who uses SurveyMonkey?�������������������� 5 Who can I reach?������������������������������ 6 What targeting options are available?������ 7 Can I reach a specific audience?������������� 8 Can I reach international respondents?����� 9 How quickly will I see results?���������������10 Can I trust these opinions?������������������ 11 Why should I pick Audience?���������������12 Can I get more help getting started?������13 How can I get started?���������������������� 14 Targeting attributes��������������������������15
- 3. What is SurveyMonkey Audience? SurveyMonkey Audience is a product that provides you access to millions of people ready to take your surveys and provide you with the insights you need. 3Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 4. How can you use Audience? From big brands to small companies, all kinds of organizations use Audience. Brand Awareness 33 Understand whether potential customers know your or your competitors’ brand 33 Assess the value that a customer attributes to a brand Design Feedback 33 Choose logos, taglines, and product designs that resonate with your target market 33 Determine which designs drive the highest intent to purchase Investment Research 33 Do spot research on new topics that emerge on companies you cover 33 Monitor the trends that matter to your investment theses with proprietary data Price Testing 33 Find out if you are charging too much or too little for your product or service 33 Figure out which pricing model is optimal Ad Effectiveness 33 Solicit immediate reactions to your print or online ads 33 Find out which ads inspire potential customers to buy your product or service Product or Service Feedback 33 Gather reactions to a new product or service 33 Determine which features are most important to your potential customers Competitive Research 33 Determine how consumers perceive your competitors 33 Learn what your competitors’ customers value New Business Pitches 33 Obtain data that your prospec- tive clients have never seen 33 Research your prospective clients’ industries Content Creation 33 Gather reactions to current events and popular topics 33 Create unique content on any topic for articles, blogs, landing pages, and more Customer Research 33 Learn how your potential customers make their purchasing decisions 33 Assess who your ideal customers are 4Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 5. 5Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Who uses SurveyMonkey? With over 12 million customers, SurveyMonkey is the world’s most popular online survey tool. SurveyMonkey is trusted by millions of companies, organizations, and individuals alike to gather the insights they need to make more informed decisions. fortune 500 99%of the For-profit 42% Government 9% Non-profit 27% Personal 1%Education 27%
- 6. 6Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Who can I reach? No matter who you’re looking to hear from, we can help you reach millions of respondents both in the United States and internationally. Choose your respondents online, or contact our Audience specialists to help you.
- 7. Our most popular targeting options: 33 Average U.S. consumers 33 Primary grocery shoppers 33 Moms with young children 33 Urban dwellers 33 Early technology adopters 33 High-end shoppers 33 Fitness enthusiasts 33 Business decision makers 7Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | What targeting options are available? Whether you want to reach smartphone owners, video game players, moms, or the general U.S. population, we can help you reach the right group.
- 8. Specific targeting examples: 33 Mothers with children under the age of 3, Target shoppers 33 Frequent business travelers, Household income $100k 33 Human Resources professionals, title of Director, VP or above 33 Business decision makers To inquire about specific or custom targeting criteria, please contact us and we can help find your Audience. Call us at: 800-310-6838 or email us at audience@surveymonkey.com 8Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Can I reach a specific audience? If you’re looking to reach a more custom group, we can help. Simply tell us who you’re looking to reach, and our team can help set up your project.
- 9. Our network includes: 33 Competitive pricing arrangements, so that we can pass on the best pricing to our customers 33 Partners who are reliable 33 Partners who have diverse recruitment sources Can I reach international respondents? We maintain a Global Partner Network of data providers with access to survey respondents from all over the world. 9Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 10. 10Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | How quickly will I see results? You will start to see results and demographic data as soon as your project launches, and your full set of data in less than five days.
- 11. 11Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Can I trust these opinions? We provide high quality responses by taking a disciplined approach to recruitment, incentives, and engagement. Recruitment We recruit from the diverse population of 30+ million people who take SurveyMonkey surveys every month. After signing up, our members complete a detailed profile survey to tell us more about themselves. incentives We reward our members with charitable donations — for every survey they take, we donate 50 cents to a charity of their choice Since our members do not receive a monetary reward, they have no incentive to speed through surveys, and thus provide thoughtful, honest opinions. engagement We limit the number of surveys members can take per week to ensure that no one member is over-participating.
- 12. 12Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Why should I pick Audience? SurveyMonkey Audience is an incredibly powerful, one-stop solution for high quality data. SurveyMonkey + Audience is a better, faster, more cost-effective solution to help you make decisions. Our value proposition: 33 Better: shorter project cycles, integrated tools, reliable data 33 Faster: our end-to-end, automated solution means your projects take days, not weeks or months 33 Cost-effective: our technology tools allow us to pass on the savings to customers with the most competitive prices in the market
- 13. 13Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | Can I get more help getting started? We offer a variety of affordable services to fit your needs. Jumpstart Survey Creation ($999): We can help you identify your goals and create a great survey with sound, survey design principles. We’ll create your survey from scratch and set you up for success for future surveys. Survey Programming: No time to input your survey into SurveyMonkey? We can help program your survey into SurveyMonkey from Word, PDF, or other formats. Custom Requirements: Have custom requirements that SurveyMonkey doesn’t support? We can help with that, too. On SurveyMonkey: $15 per question, $500 project minimum. Custom requirements: Contact us for a quote.
- 14. 14Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 | How can I get started with SurveyMonkey and Audience? Whether you want to do it all yourself online or work with our team, get started with a few simple steps: Buy an Audience online 1. Design Your Survey: Sign up for a SurveyMonkey account in minutes, and start designing your survey today 2. Pick Your Audience: Click to send your survey, and select “Buy a Targeted Audience”. Pick the respondents you desire 3. Analyze Your Results: See results and demographic data as soon as your project launches Let our team help you 33 Call us at: 800-310-6838 33 email us at: audience@surveymonkey.com
- 15. Core Demographics���������������������������A Employment����������������������������������� B Household Lifestyle������������������������� C Finance����������������������������������������� D Media Communications�������������������� E Internet Activities������������������������������ F Health������������������������������������������� G Retail�������������������������������������������� H Targeting Attributes This reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our members are profiled across hundreds of attributes, giving you access to highly specific groups. 1515Questions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 16. Core Demographics Gender •• Gender-balanced •• Specific male / female ratio •• Males or females only Age •• Custom age range Income •• Household income •• Personal income Location •• U.S. Census Region •• State •• City •• Zip Education •• Less than high school •• High school •• Some college •• Bachelor degree •• Graduate degree Race •• White •• Black / African American •• American Indian or Alaskan Native •• Asian or Pacific Islander •• Latino Religious affiliation •• Protestant •• Catholic •• Jewish •• Buddhist •• Muslim •• Hindu •• Atheist Languages spoken •• English •• Spanish •• Portuguese •• French •• German AQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 17. Employment Business size by employees •• 1-100 •• 101-1000 •• 1001-5000 •• 5000+ Key Business Metrics •• Annual sales •• Marketing spend Decision makers •• IT manager •• HR VP Job title •• Owner, Executive, C-Level •• Upper Management •• Middle Management •• Intermediate •• Entry Level Small-to-medium business owners •• Type of business •• Number of customers Industry of employment •• Advertising Marketing •• Agriculture •• Airlines Aerospace (including Defense) •• Automotive •• Business Support Logistics •• Construction, Machinery and Homes •• Education •• Entertainment Leisure •• Finance Financial Services •• Food Beverages •• Government •• Healthcare Pharmaceuticals •• Insurance •• Manufacturing •• Nonprofit •• Retail Consumer Durables •• Real Estate •• Telecommunications, Technology, Internet, Electronics •• Utilities, Energy, Extraction Job function •• Accounting Auditing •• Administrative •• Advertising Marketing •• Analyst •• Art, Creative, Design •• Business Development •• Consulting •• Customer Service •• Distribution •• Doctor •• Educator (e.g. teacher, lecturer, professor) •• Engineering •• Finance •• General Business •• Health Care Provider (other than doctor or nurse) •• Human Resources •• Information Technology •• Legal •• Management •• Manufacturing •• Nurse Job function (Cont) •• Production •• Product Management •• Project Management •• Public Relations •• Purchasing •• Quality Assurance •• Research •• Sales •• Science •• Strategy Planning •• Supply Chain •• Training •• Writing BQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 18. Household Lifestyle Parental status •• Expectant mothers •• Number of children •• Age of children Living arrangement: •• Homeowners •• Renters Cars owned •• Number of cars •• Types of cars Travel activity •• Frequent business travelers •• Frequent leisure travelers Groceries •• Primary grocery shoppers Grocery purchases •• Sodas •• Energy drinks •• Frozen foods •• Cereals •• Organic products Pets •• Dog •• Cat CQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 19. Finance Level of household investable assets •• Less than $100,000 •• $100,000 to $250,000 •• $250,000 to $499,999 •• $500,000 to $649,999 •• $750,000 to 1,000,000 •• More than $1,000,000 Type of investments owned •• Mutual funds •• Options •• Futures •• Currency (FOREX) •• Precious Metals •• Real Estate Payment service providers •• PayPal •• Google Wallet •• Square •• Dwolla •• Amazon Payments Insurance provider •• Health insurance •• Life insurance •• Car insurance •• Homeowners insurance Primary credit card company •• American Express •• Visa •• Mastercard Banking services •• Bank of America •• JPMorgan Chase •• Citibank DQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 20. Media Communications Media usage (music) •• Pandora •• Spotify Media usage (video) •• Netflix •• Hulu •• Amazon Instant Video Mobile phone carrier •• Verizon Wireless •• ATT •• Sprint •• T-Mobile Home Internet Service Provider •• Comcast •• Time Warner Cable •• Optimum •• Charter •• Verizon •• CenturyLink •• ATT •• SuddenLink •• EarthLink •• Windstream •• Cox Communications •• Frontier Communications •• Cable One •• NetZero •• Basic ISP •• ISP.com •• PeoplePC •• MSN •• Juno •• AOL EQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 21. Internet Activities •• Visited a chat room •• Used e-mail •• Used instant messenger (IM) •• Participated in online dating •• Made a purchase for personal use •• Made a purchase for business use •• Made personal or business travel plans (lodging, air travel, car rental, etc.) •• Played games online •• Downloaded a video game •• Used an online gambling site •• Obtained financial information •• Tracked Investments, Traded stocks, bonds, or mutual funds •• Paid bills online •• Obtained the latest news or current events •• Obtained sports news or information •• Obtained information for a new or used car purchase •• Obtained information about real estate (for purchase or rental) •• Obtained medical information •• Obtained childcare or parenting information •• Looked for employment (used classified listings) •• Looked for recipes •• Visited a TV network or TV show’s website •• Looked at TV listings online •• Looked up movie listings or show times •• Downloaded a movie •• Listened to radio on the Internet •• Visited a radio station, radio program or radio personality’s website •• Downloaded music •• Downloaded podcasts or podcasting •• Downloaded a TV program •• Watched a TV program online •• Visited online blogs •• Wrote an online blog •• Posted a comment or review on a blog, online forum, message or bulletin board •• Made a phone call •• Watched online video •• Uploaded or added video to a website •• Shared photos through an Internet website •• Sent an electronic greeting card •• Social Networking (e.g., Facebook, LinkedIn, Myspace, etc.) FQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 22. Health Ailments •• Osteoarthritis •• Rheumatoid arthritis •• Type 1 or 2 Diabetes •• Breast cancer •• Leukemia •• Colorectal cancer •• Psoriasis •• Allergies •• Hypertension •• Depression •• Anxiety disorders •• Insomnia Exercise habits •• Frequency of exercise •• Gym goers •• Exercise class •• Yoga •• Pilates GQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |
- 23. Retail Online shoppers •• Amazon •• Zappos •• Daily deal buyers Department stores shoppers •• Macy’s •• Nordstrom Discount stores shoppers •• Dollar Tree •• Dollar General Warehouse stores •• Costco •• Sam’s Club Supermarkets •• Safeway •• Giant •• Whole Foods Market Speciality stores •• Petsmart •• Lululemon Luxury goods •• Coach •• Tory Burch HQuestions or want to learn more? Visit us at audience.surveymonkey.com or call 800-310-6838 |