Vavi Social Media

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Becky Carroll

Overview of VAVi Sports and Social Club's social media use

Tecnologia Negócios

VAVI Sport and Social Club
• We run over 450 Sports Leagues and
Classes in San Diego
– Sports Leagues
– Fitness + Dance Classes
– Social Events

• Over 25,000 members (and growing!)
– 5,000 participate weekly

Use of Social Media
• General Information

• Photo Galleries and Videos

• Event Postings and Invites

• One-on-one interaction with Members
– Birthday Updates
– Wall Postings

• Broadcast Updates and Blog Postings
– Myspace Bulletins
– Facebook Updates

• Special Offers

Goal #1 of Social Media
Member Engagement
• Keep current + relevant
– Constant updates to newsfeeds and inbox

• Keep members engaged and informed
– Event invites
– Content updates

• Get noticed by their friends
– Photos!!!
– Event forwards

• Gain member insights

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Vavi Social Media

1. VAVI Sport and Social Club • We run over 450 Sports Leagues and Classes in San Diego – Sports Leagues – Fitness + Dance Classes – Social Events • Over 25,000 members (and growing!) – 5,000 participate weekly

2. Use of Social Media • General Information • Photo Galleries and Videos • Event Postings and Invites • One-on-one interaction with Members – Birthday Updates – Wall Postings • Broadcast Updates and Blog Postings – Myspace Bulletins – Facebook Updates • Special Offers

3. Goal #1 of Social Media Member Engagement • Keep current + relevant – Constant updates to newsfeeds and inbox • Keep members engaged and informed – Event invites – Content updates • Get noticed by their friends – Photos!!! – Event forwards • Gain member insights

Vavi Social Media

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Vavi Social Media