New Media Class Session 5

Marketing via New Media Mid-Term Exam Customer-Driven Marketing, Part 1 Becky Carroll, MBA UCSD Extension Summer 2008

Tonight’s Topic: Customer-driven Marketing ,[object Object],[object Object],[object Object],[object Object]

What’s coming up ,[object Object],[object Object],[object Object],[object Object],[object Object]

Homework Assignment #4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are your customers doing?

Energizing the customer base ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ratings and reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Word of Mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threadless: Customer-Driven Design Video

Threadless: Customer-Driven Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collarfree: Voting for favorites

Let’s look at Groundswell’s examples, too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps to Energize ,[object Object],[object Object],[object Object],[object Object],[object Object]

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