SlideShare uma empresa Scribd logo
1 de 72
Marketing via New Media
Becky Carroll, MBA
UCSD Extension
Summer 2008
Overview of Class

      • Class info and introductions
      • Syllabus
         • Homework and tests
         • Final project
         • Grading policy
         • Participation and attendance
             • Class time?
             • No laptops, please

      • Introductions
UCSD Extension Marketing via New Media Su.08
Copyright 2008 Becky Carroll
Who are you?

      • Name
      • Where you are from (company, country)
      • Why you are taking this class




UCSD Extension Marketing via New Media Su.08
Copyright 2008 Becky Carroll
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1
New Media Class Session 1

Mais conteúdo relacionado

Semelhante a New Media Class Session 1

Class 01: Intro to Digital Marketing
Class 01: Intro to Digital MarketingClass 01: Intro to Digital Marketing
Class 01: Intro to Digital MarketingJon Chang
 
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.Ineke Caycedo
 
Social Media And Third Party Sites
Social Media And Third Party SitesSocial Media And Third Party Sites
Social Media And Third Party SitesPaul Redfern
 
10 tips to future proof your career
10 tips to future proof your career10 tips to future proof your career
10 tips to future proof your careerKate Windebank
 
2.0 Communications for CFEA
2.0 Communications for CFEA2.0 Communications for CFEA
2.0 Communications for CFEAmelaniemoran
 
EduCon 2.0 -- Dewey's Dream Workshop
EduCon 2.0 -- Dewey's Dream WorkshopEduCon 2.0 -- Dewey's Dream Workshop
EduCon 2.0 -- Dewey's Dream WorkshopChris Lehmann
 
2024 Solution Challenge - Presentation Template.pdf
2024 Solution Challenge - Presentation Template.pdf2024 Solution Challenge - Presentation Template.pdf
2024 Solution Challenge - Presentation Template.pdfAbhinavNautiyal8
 
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresBlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
 

Semelhante a New Media Class Session 1 (8)

Class 01: Intro to Digital Marketing
Class 01: Intro to Digital MarketingClass 01: Intro to Digital Marketing
Class 01: Intro to Digital Marketing
 
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.
 
Social Media And Third Party Sites
Social Media And Third Party SitesSocial Media And Third Party Sites
Social Media And Third Party Sites
 
10 tips to future proof your career
10 tips to future proof your career10 tips to future proof your career
10 tips to future proof your career
 
2.0 Communications for CFEA
2.0 Communications for CFEA2.0 Communications for CFEA
2.0 Communications for CFEA
 
EduCon 2.0 -- Dewey's Dream Workshop
EduCon 2.0 -- Dewey's Dream WorkshopEduCon 2.0 -- Dewey's Dream Workshop
EduCon 2.0 -- Dewey's Dream Workshop
 
2024 Solution Challenge - Presentation Template.pdf
2024 Solution Challenge - Presentation Template.pdf2024 Solution Challenge - Presentation Template.pdf
2024 Solution Challenge - Presentation Template.pdf
 
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresBlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
 

Mais de Becky Carroll

Social media and employees
Social media and employeesSocial media and employees
Social media and employeesBecky Carroll
 
Becky Carroll - Social Media Week Washington DC 2012
Becky Carroll - Social Media Week Washington DC 2012Becky Carroll - Social Media Week Washington DC 2012
Becky Carroll - Social Media Week Washington DC 2012Becky Carroll
 
Hospice 101 Social Media 1
Hospice 101   Social Media 1Hospice 101   Social Media 1
Hospice 101 Social Media 1Becky Carroll
 
Sample Social Media Marketing Plan Summer 08
Sample Social Media Marketing Plan Summer 08Sample Social Media Marketing Plan Summer 08
Sample Social Media Marketing Plan Summer 08Becky Carroll
 
New Media Class Session 8 Ss
New Media Class Session 8 SsNew Media Class Session 8 Ss
New Media Class Session 8 SsBecky Carroll
 
New Media Class Session 7 Ss
New Media Class Session 7 SsNew Media Class Session 7 Ss
New Media Class Session 7 SsBecky Carroll
 
New Media Class Session 6 Ss
New Media Class Session 6 SsNew Media Class Session 6 Ss
New Media Class Session 6 SsBecky Carroll
 
New Media Class Session 5
New Media Class Session 5New Media Class Session 5
New Media Class Session 5Becky Carroll
 

Mais de Becky Carroll (9)

Social media and employees
Social media and employeesSocial media and employees
Social media and employees
 
Becky Carroll - Social Media Week Washington DC 2012
Becky Carroll - Social Media Week Washington DC 2012Becky Carroll - Social Media Week Washington DC 2012
Becky Carroll - Social Media Week Washington DC 2012
 
Hospice 101 Social Media 1
Hospice 101   Social Media 1Hospice 101   Social Media 1
Hospice 101 Social Media 1
 
Sample Social Media Marketing Plan Summer 08
Sample Social Media Marketing Plan Summer 08Sample Social Media Marketing Plan Summer 08
Sample Social Media Marketing Plan Summer 08
 
New Media Class Session 8 Ss
New Media Class Session 8 SsNew Media Class Session 8 Ss
New Media Class Session 8 Ss
 
New Media Class Session 7 Ss
New Media Class Session 7 SsNew Media Class Session 7 Ss
New Media Class Session 7 Ss
 
New Media Class Session 6 Ss
New Media Class Session 6 SsNew Media Class Session 6 Ss
New Media Class Session 6 Ss
 
New Media Class Session 5
New Media Class Session 5New Media Class Session 5
New Media Class Session 5
 
Vavi Social Media
Vavi Social MediaVavi Social Media
Vavi Social Media
 

Último

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 

Último (20)

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 

New Media Class Session 1

  • 1. Marketing via New Media Becky Carroll, MBA UCSD Extension Summer 2008
  • 2. Overview of Class • Class info and introductions • Syllabus • Homework and tests • Final project • Grading policy • Participation and attendance • Class time? • No laptops, please • Introductions UCSD Extension Marketing via New Media Su.08 Copyright 2008 Becky Carroll
  • 3. Who are you? • Name • Where you are from (company, country) • Why you are taking this class UCSD Extension Marketing via New Media Su.08 Copyright 2008 Becky Carroll