The document discusses the importance of social media for organizations. It provides tips on using platforms like Twitter to engage followers, share content, and promote causes. Specifically, it outlines how non-profits can build communities and empower supporters to help spread messages and drive donations through social sharing.

1. Social media

4. A ‘blog’ is one of 200,000,000 conversations happening this minute!

5. Posting and watching video. < 3 minutes!

9. Twitter is growing Growing internationally

10. Twitter and GlobalGiving

14. TweetDeck

17. Case Study iPad vs. iTampon

18. Pass along

19. Pass along  Donations

23. Example: How Obama became president through social media

24. From this

25. to this…

26. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”

27. Your friends will be the first to adopt your message: my cause  our cause

28. The Biggest Word Is You!

29. A good message will spread. Source: David Wilcox, The Social Reporter

30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin

31. Your supporters need different messages and languages.

33. Where is this?

34. Where is this? Hint: think strategically!

35. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.

36. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.

37. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20

40. Make your message count (and spread)

41. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

42. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

43. Tools for donors to promote projects they love

45. Registries

46. Registries allow people to endorse/advertise combinations of projects

47. Gift Cards

48. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.

49. Widget

53. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

56. But it’s not who you think Medium age = 31

57. GlobalGiving TweetCloud